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Ranked on the record · 29 apps

Best Voice of Customer Software 2026

Customer feedback can come from different sources and call for different ways to interpret and act on it. This ranking compares feedback sources, sentiment analysis, AI insight summaries, and closed-loop workflows. API access and response limits provide further points to consider, along with free-plan availability and paid-from pricing. Hello Customer, Qwary, and Alida are among the opening entries. As you compare them, consider where your responses come from, how your team wants to make sense of them, and whether follow-up workflows are important to the way you handle customer feedback.

02

Feedbackly

Feedbackly is aimed at midsize and enterprise companies seeking to measure and manage customer feelings across the customer journey.

AndroidiPhone & iPadWeb+1
Record5.5 Visit
03

Qwary

AndroidiPhone & iPadWeb+1
Record5.0 Visit
04

BuildBetter

BuildBetter suits teams that collect customer feedback across conversations, support channels and connected business tools.

iPhone & iPadWebMac+1
Record4.6 Visit
6
Qualtrics

Qualtrics may suit individuals or small teams needing surveys and research analysis, as well as enterprise organizations seeking higher response volumes.

API $420 a month, billed yearly Record4.6 Visit
7
Pisano

Pisano suits enterprises running customer or employee feedback programs across multiple channels.

AndroidiPhone & iPadWeb+2 $0.01 usage-based Record4.5 Visit
8 Web $0.50 usage-based Record4.4 Visit
9
TheySaid

It suits product managers, UX designers, UX researchers, and product teams seeking feedback or ways to improve usability.

Web Free plan Record4.4 Visit
10
Alida

Alida suits UX and product teams, researchers, and research operations teams seeking to inform product development, customer understanding, and research governance.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
11
AskNicely

It suits multi-location service businesses managing customer feedback across five to 5,000 or more locations.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
12
Hello Customer

Hello Customer is aimed at CX, operations, and leadership teams, including those in retail, banking, insurance, and telecom.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
13
QuestionPro

It suits individuals or teams that need to build surveys and review response analytics.

API $83 a month, billed yearly Record4.2 Visit
14
Verint Voice of the Customer

It suits organizations seeking to improve customer experience using feedback and interaction data across customer-facing channels.

AndroidiPhone & iPadWeb — Record4.2 Visit
15
Medallia

Medallia describes the platform for enterprises working on customer or employee experience, contact centers, or market research.

AndroidiPhone & iPadWeb+1 — Record4.1 Visit
16 WebAPI — Record4.0 Visit
17 WebAPI $24,000 a year Record4.0 Visit
18 Web $1,150 a year Record3.9 Visit
19 WebBrowser extensionAPI — Record3.8 Visit
20
Chattermill

Chattermill suits enterprise CX, product, insights, and customer support teams that need to analyze feedback from multiple channels.

WebAPI — Record3.7 Visit
21
CustomerGauge

CustomerGauge suits B2B teams that connect account feedback to revenue exposure, sentiment, and retention work.

WebAPI — Record3.7 Visit
22 WebAPI $2 a month Record3.7 Visit
23 Web — Record3.7 Visit
24 WebAPI $100,000 a year Record3.7 Visit
25 WebAPI $25,000 a year Record3.7 Visit