Best Voice of Customer Software in 2026
Updated
In short: Qwary is ranked #1 of 28 as of 4 October 2026, ahead of Alida and Feedbackly. The best-ranked option with a free plan is Qualtrics. The lowest first paid tier on this page is Qwary at $16.58/mo.
Customer feedback can come from different sources and call for different ways to interpret and act on it. This ranking compares feedback sources, sentiment analysis, AI insight summaries, and closed-loop workflows. API access and response limits provide further points to consider, along with free-plan availability and paid-from pricing. Hello Customer, Qwary, and Alida are among the opening entries. As you compare them, consider where your responses come from, how your team wants to make sense of them, and whether follow-up workflows are important to the way you handle customer feedback.
28 voice of customer software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Qwary iPhone + Android RecognisedPhone appDocumentedFree plan 7.3$16.58/mo Feedback sources: In-product, website, email, link, mobile, video, audioSentiment analysis: Yes
- 2 Alida iPhone + Android RecognisedPhone appDocumentedFree plan 7.2 Feedback sources: Surveys, digital intercepts, discussion forums, video interviews and focus groups, usability testing; email, in-app and web intercept channelsSentiment analysis: YesAI insight summaries: Yes
- 3 Feedbackly iPhone + Android RecognisedPhone appDocumentedFree plan 7.1€16.58/mo Feedback sources: Email, SMS, QR code, web pop-ups, embedded surveys, Feedbackly Terminal; also in-app, Slack, social media, iPads and tabletsSentiment analysis: Yes
- 4 Hello Customer iPhone + Android RecognisedPhone appDocumentedFree plan 7.0 Feedback sources: Surveys, public reviews, support tickets, live chats, emails, call transcripts, in-app feedbackSentiment analysis: YesAI insight summaries: Yes
- 5 InMoment iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Feedback sources: Surveys; email; SMS; website; call center; calls; chats; email threads; social media; ratings and reviewsSentiment analysis: YesAI insight summaries: Yes
- 6 Qualtrics No phone app RecognisedPhone appDocumentedFree plan 6.4$420/mo
- 7 Alchemer No phone app RecognisedPhone appDocumentedFree plan 6.3Free
- 8 QuestionPro No phone app RecognisedPhone appDocumentedFree plan 6.2$83/mo
- 9 CustomerGauge No phone app RecognisedPhone appDocumentedFree plan 5.5 Feedback sources: Surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, mobile appSentiment analysis: YesAI insight summaries: Yes
- 10 Thematic No phone app RecognisedPhone appDocumentedFree plan 5.5$2083.33/mo Feedback sources: Surveys, support complaints and tickets, calls, chats, emails, online reviews, app store reviews, social media, community chat, and uploaded or warehouse dataSentiment analysis: YesAI insight summaries: Yes
- 11 TheySaid No phone app RecognisedPhone appDocumentedFree plan 5.4 Feedback sources: Surveys, interviews, polls, forms, user tests, voice responses, shareable links, email, website embeds, pop-ups, QR codesSentiment analysis: YesAI insight summaries: Yes
- 12 AskNicely No phone app RecognisedPhone appDocumentedFree plan 5.3
- 13 Verint Voice of the Customer No phone app RecognisedPhone appDocumentedFree plan 5.3 Feedback sources: Surveys; voice and speech interactions; text-based digital interactions; website and mobile-app behavior; contact-center and other customer touchpointsSentiment analysis: Yes
- 14 Netigate No phone app RecognisedPhone appDocumentedFree plan 5.2 Feedback sources: Surveys, online reviews, social media comments, customer conversations, email, WhatsApp, Slack, Teams, OutlookSentiment analysis: YesAI insight summaries: Yes
- 15 BuildBetter No phone app RecognisedPhone appDocumentedFree plan 5.1 Feedback sources: Call recordings, support tickets, Slack, CRM, surveys, emails, CSVs, documents, public feedback boards, and connected integrationsSentiment analysis: YesAI insight summaries: Yes
- 16 Chattermill No phone app RecognisedPhone appDocumentedFree plan 5.1 Sentiment analysis: Yes
- 17 Hark No phone app RecognisedPhone appDocumentedFree plan 5.1 Feedback sources: Support workflows and surveys; video, audio, screen recordings, images, and text submissionsSentiment analysis: YesAI insight summaries: Yes
- 18 Kapiche No phone app RecognisedPhone appDocumentedFree plan 5.1 Feedback sources: Surveys, support conversations, reviews, social media, calls, chat, email, CRM dataSentiment analysis: YesAI insight summaries: Yes
- 19 Keatext No phone app RecognisedPhone appDocumentedFree plan 5.1 Feedback sources: Surveys, public reviews, support tickets, CSV uploads, and connected feedback platformsSentiment analysis: YesAI insight summaries: Yes
- 20 Medallia No phone app RecognisedPhone appDocumentedFree plan 5.1 Sentiment analysis: Yes
- 21 Enterpret No phone app RecognisedPhone appDocumentedFree plan 5.0 Sentiment analysis: Yes
- 22 Forsta Visualizations No phone app RecognisedPhone appDocumentedFree plan 5.0
- 23 Mebius Voice of Customer No phone app RecognisedPhone appDocumentedFree plan 5.0 Feedback sources: Online reviews, in-store QR feedback, and staff feedbackSentiment analysis: Yes
- 24 Pisano No phone app RecognisedPhone appDocumentedFree plan 5.0 Feedback sources: Email, SMS, link surveys, WhatsApp, two-way SMS, mobile apps, web widgets, digital and physical QR codes, push notifications, kiosks, CATI, Google Play, Apple App Store, Glassdoor, Trustpilot, Google Maps Reviews, ŞikayetvarSentiment analysis: Yes
- 25 Unwrap No phone app RecognisedPhone appDocumentedFree plan 5.0 Feedback sources: Support tickets and chats, surveys, app and review sites, social posts, call transcripts, and uploaded dataSentiment analysis: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which voice of customer software is ranked first on Samsung Mobile US Press?
Qwary is ranked #1 of 28 with a score of 7.3. Alida is second and Feedbackly third.
How many of these have a free plan?
3 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Qwary has the lowest first paid tier we found: $16.58/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.