Best Customer Data Platforms in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 54 as of 4 October 2026, ahead of RudderStack Customer Data Platform and Twilio Segment. The best-ranked option with a free plan is RudderStack Customer Data Platform. The lowest first paid tier on this page is D&B Hoovers at $44.08/mo.
Customer data platforms are intended to connect customer information with the profiles, audiences, and destinations teams use in their data work. Compared on data ingestion and source connectors, the entries show ways to assess how information enters a platform. Identity resolution and real-time profiles add profile-related comparison points, while audience activation and destination connectors indicate how data can be used onward. Free-plan availability and paid-from pricing round out the listed considerations. Manago AI (formerly SALESmanago), RudderStack Customer Data Platform, and Twilio Segment are among the named options. Compare the sources and destinations you work with against the listed connections and profile capabilities.
54 customer data platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Manago AI (formerly SALESmanago) iPhone + Android RecognisedPhone appDocumentedFree plan 7.9 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 2 RudderStack Customer Data Platform iPhone + Android RecognisedPhone appDocumentedFree plan 7.9$265/mo Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 3 Twilio Segment iPhone + Android RecognisedPhone appDocumentedFree plan 7.9$120/mo Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 4 BlueConic iPhone + Android RecognisedPhone appDocumentedFree plan 7.8Free Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 5 Lytics iPhone + Android RecognisedPhone appDocumentedFree plan 7.8Free Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 6 Zeta CDP iPhone + Android RecognisedPhone appDocumentedFree plan 7.4 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 7 Ometria iPhone + Android RecognisedPhone appDocumentedFree plan 7.3
- 8 Piano DMP iPhone + Android RecognisedPhone appDocumentedFree plan 7.3
- 9 Treasure AI Composable CDP iPhone + Android RecognisedPhone appDocumentedFree plan 7.3 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 10 Tealium AudienceStream CDP iPhone + Android RecognisedPhone appDocumentedFree plan 7.2 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 11 CleverTap iPhone + Android RecognisedPhone appDocumentedFree plan 7.1$85/mo
- 12 CustomerLabs CDP iPhone + Android RecognisedPhone appDocumentedFree plan 7.0$129/mo
- 13 MoEngage iPhone + Android RecognisedPhone appDocumentedFree plan 6.9
- 14 WebEngage iPhone + Android RecognisedPhone appDocumentedFree plan 6.8
- 15 Yespo iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 16 mParticle iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 17 Hightouch No phone app RecognisedPhone appDocumentedFree plan 6.3Free
- 18 Tracardi No phone app RecognisedPhone appDocumentedFree plan 6.3Free Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 19 SAP Customer Data Platform No phone app RecognisedPhone appDocumentedFree plan 5.6 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 20 Adobe Real-Time CDP No phone app RecognisedPhone appDocumentedFree plan 5.5 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 21 D&B Hoovers No phone app RecognisedPhone appDocumentedFree plan 5.5$44.08/mo
- 22 Oracle Fusion Cloud Marketing No phone app RecognisedPhone appDocumentedFree plan 5.5 Real-time profiles: YesIdentity resolution: YesAudience activation: Yes
- 23 Blueshift No phone app RecognisedPhone appDocumentedFree plan 5.4
- 24 CaliberMind No phone app RecognisedPhone appDocumentedFree plan 5.4
- 25 Gleantap No phone app RecognisedPhone appDocumentedFree plan 5.4
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer data platform is ranked first on Samsung Mobile US Press?
Manago AI (formerly SALESmanago) is ranked #1 of 54 with a score of 7.9. RudderStack Customer Data Platform is second and Twilio Segment third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, D&B Hoovers has the lowest first paid tier we found: $44.08/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.