Best A/B Testing Tools in 2026
Updated
In short: Confidence by Spotify is ranked #1 of 50 as of 5 October 2026, ahead of GrowthBook and DevCycle. The best-ranked option with a free plan is GrowthBook. The lowest first paid tier on this page is GrowthBook at $40/mo.
Experimentation tools help teams compare variations in products and experiences. Compared on test types, audience targeting, feature flags, server-side testing, and visual editor, the entries offer several ways to assess whether their capabilities match your approach. Mobile SDK and supported platforms matter when experiments involve particular apps or environments. Free plan and paid-from pricing add practical cost considerations. Confidence by Spotify, GrowthBook, and DevCycle are among the named options to compare. Consider what you need to test, who should see each variation, and where your experiments will run, then weigh those needs against the listed capabilities and pricing details.
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
12free plans on this page
$40/molowest paid tier
5 Oct 2026last checked
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Confidence by Spotify iPhone + Android RecognisedPhone appDocumentedFree plan 7.8$449/mo Test types: A/B tests, rolloutsSupported platforms: web_and_mobile
- 2 GrowthBook iPhone + Android RecognisedPhone appDocumentedFree plan 7.8$40/mo Test types: A/B tests; safe rollouts; multi-arm banditsSupported platforms: web_and_mobileVisual editor: Yes
- 3 DevCycle iPhone + Android RecognisedPhone appDocumentedFree plan 7.7$500/mo Test types: A/B, multivariate, user experience, conversion funnel, server-side, algorithm, architecture, database querySupported platforms: web_and_mobile
- 4 Experimently iPhone + Android RecognisedPhone appDocumentedFree plan 7.7Free Test types: A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluationSupported platforms: web_and_mobileVisual editor: Yes
- 5 Firebase Cloud Messaging iPhone + Android RecognisedPhone appDocumentedFree plan 7.7Free Test types: Remote Config experiments; messaging experiments; In-App Messaging experimentsSupported platforms: web_and_mobile
- 6 LaunchDarkly Experimentation iPhone + Android RecognisedPhone appDocumentedFree plan 7.7$108.33/mo Test types: A/B testing; A/A testing; multi-armed bandits; holdout experiments; warehouse-native experimentsSupported platforms: web_and_mobileVisual editor: No
- 7 Mida iPhone + Android RecognisedPhone appDocumentedFree plan 7.7$299/mo Visual editor: Yes
- 8 Omniconvert Explore iPhone + Android RecognisedPhone appDocumentedFree plan 7.7Free Test types: A/B/n testing; split-URL testing; stacked testing; server-side testing; native mobile-app testing; Shopify price testingSupported platforms: web_and_mobileVisual editor: Yes
- 9 Statsig iPhone + Android RecognisedPhone appDocumentedFree plan 7.7$150/mo Test types: A/B/n, multivariate, sequential, switchback, non-inferiority, multi-arm bandit, holdoutSupported platforms: web_and_mobileVisual editor: Yes
- 10 Zoho PageSense iPhone + Android RecognisedPhone appDocumentedFree plan 7.7Free Test types: A/B testing; split URL testing; full-stack testingSupported platforms: web_and_mobileVisual editor: Yes
- 11 Featureflip iPhone + Android RecognisedPhone appDocumentedFree plan 7.6$49/mo Test types: A/B testing; percentage-based experiments and rolloutsSupported platforms: web_and_mobileVisual editor: No
- 12 Optimizely Experimentation iPhone + Android RecognisedPhone appDocumentedFree plan 7.5Free Test types: A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testingSupported platforms: web_and_mobileVisual editor: Yes
- 13 AB Tasty iPhone + Android RecognisedPhone appDocumentedFree plan 7.1 Test types: A/B, multivariate, split URL, multi-page, cross-domain, device-specificSupported platforms: web_and_mobileVisual editor: Yes
- 14 ABsmartly iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Test types: A/B testing; A/B/n multi-variant testing; Fixed Horizon; Group Sequential TestingSupported platforms: web_and_mobileVisual editor: Yes
- 15 Adobe Target iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Test types: A/B/n testing, multivariate testing, multi-armed bandit testingSupported platforms: web_and_mobileVisual editor: Yes
- 16 Dynamic Yield iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Test types: A/B testing; dynamic allocation; affinity allocationSupported platforms: web_and_mobileVisual editor: Yes
- 17 Kameleoon iPhone + Android RecognisedPhone appDocumentedFree plan 6.9$495/mo Test types: A/B testing, A/B/n testing, multivariate testing, feature experimentation, server-side testing, personalizationSupported platforms: web_and_mobileVisual editor: Yes
- 18 Nativeblocks iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Test types: A/B testing; segmented rollouts; personalizationSupported platforms: mobileVisual editor: Yes
- 19 VWO Testing iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Test types: A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experimentsSupported platforms: web_and_mobileVisual editor: Yes
- 20 Apex iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Test types: A/B testing, multivariate experiments, server-side testing, mobile-app testingSupported platforms: web_and_mobileVisual editor: Yes
- 21 Conductrics iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Test types: A/B testing, multivariate testing, adaptive optimization, personalizationSupported platforms: web_and_mobileVisual editor: Yes
- 22 DashX Experimentation iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Test types: A/B testingSupported platforms: web_and_mobile
- 23 Monetate iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Test types: A/B, A/B/n, multivariate, dynamic, feature experimentationSupported platforms: web_and_mobileVisual editor: Yes
- 24 Convert Experiences iPhone + Android RecognisedPhone appDocumentedFree plan 6.6 Test types: A/B testing, split URL/redirect testing, multivariate testing, multi-page testing, full-stack/server-side testing, price testing, multi-arm bandit testingSupported platforms: web_and_mobileVisual editor: Yes
- 25 Evolv AI iPhone + Android RecognisedPhone appDocumentedFree plan 6.6 Test types: A/B testing, A/B/n testing, multivariate testingSupported platforms: web_and_mobileVisual editor: Yes
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 1 | Confidence by Spotify | 7.8 | Free plan | $449/mo | Yes | 449 /mo | A/B tests, rollouts | web_and_mobile |
| 2 | GrowthBook | 7.8 | Free plan | $40/mo | Yes | — | A/B tests; safe rollouts; multi-arm bandits | web_and_mobile |
| 3 | DevCycle | 7.7 | Free plan | $500/mo | Yes | 500 /mo | A/B, multivariate, user experience, conversion funnel, server-side, algorithm, architecture, database query | web_and_mobile |
| 4 | Experimently | 7.7 | Free plan | Free | Yes | — | A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluation | web_and_mobile |
| 5 | Firebase Cloud Messaging | 7.7 | Free plan | Free | Yes | — | Remote Config experiments; messaging experiments; In-App Messaging experiments | web_and_mobile |
| 6 | LaunchDarkly Experimentation | 7.7 | Free plan | $108.33/mo | Yes | 8.33 /mo | A/B testing; A/A testing; multi-armed bandits; holdout experiments; warehouse-native experiments | web_and_mobile |
| 7 | Mida | 7.7 | Free plan | $299/mo | Yes | 299 /mo | — | — |
| 8 | Omniconvert Explore | 7.7 | Free plan | Free | Yes | — | A/B/n testing; split-URL testing; stacked testing; server-side testing; native mobile-app testing; Shopify price testing | web_and_mobile |
| 9 | Statsig | 7.7 | Free plan | $150/mo | Yes | 150 /mo | A/B/n, multivariate, sequential, switchback, non-inferiority, multi-arm bandit, holdout | web_and_mobile |
| 10 | Zoho PageSense | 7.7 | Free plan | Free | Yes | — | A/B testing; split URL testing; full-stack testing | web_and_mobile |
| 11 | Featureflip | 7.6 | Free plan | $49/mo | Yes | 49 /mo | A/B testing; percentage-based experiments and rollouts | web_and_mobile |
| 12 | Optimizely Experimentation | 7.5 | Free plan | Free | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 13 | AB Tasty | 7.1 | No | — | — | — | A/B, multivariate, split URL, multi-page, cross-domain, device-specific | web_and_mobile |
| 14 | ABsmartly | 6.9 | No | — | No | — | A/B testing; A/B/n multi-variant testing; Fixed Horizon; Group Sequential Testing | web_and_mobile |
| 15 | Adobe Target | 6.9 | No | — | — | — | A/B/n testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 16 | Dynamic Yield | 6.9 | No | — | — | — | A/B testing; dynamic allocation; affinity allocation | web_and_mobile |
| 17 | Kameleoon | 6.9 | No | $495/mo | No | 495 /mo | A/B testing, A/B/n testing, multivariate testing, feature experimentation, server-side testing, personalization | web_and_mobile |
| 18 | Nativeblocks | 6.9 | No | — | Yes | 9 /mo | A/B testing; segmented rollouts; personalization | mobile |
| 19 | VWO Testing | 6.9 | No | — | No | — | A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments | web_and_mobile |
| 20 | Apex | 6.8 | No | — | Yes | — | A/B testing, multivariate experiments, server-side testing, mobile-app testing | web_and_mobile |
| 21 | Conductrics | 6.8 | No | — | — | — | A/B testing, multivariate testing, adaptive optimization, personalization | web_and_mobile |
| 22 | DashX Experimentation | 6.8 | No | — | — | — | A/B testing | web_and_mobile |
| 23 | Monetate | 6.8 | No | — | — | — | A/B, A/B/n, multivariate, dynamic, feature experimentation | web_and_mobile |
| 24 | Convert Experiences | 6.6 | No | — | No | — | A/B testing, split URL/redirect testing, multivariate testing, multi-page testing, full-stack/server-side testing, price testing, multi-arm bandit testing | web_and_mobile |
| 25 | Evolv AI | 6.6 | No | — | No | — | A/B testing, A/B/n testing, multivariate testing | web_and_mobile |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which A/B testing tool is ranked first on Samsung Mobile US Press?
Confidence by Spotify is ranked #1 of 50 with a score of 7.8. GrowthBook is second and DevCycle third.
How many of these have a free plan?
12 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, GrowthBook has the lowest first paid tier we found: $40/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation.
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