GameAnalytics suits game studios, from indie teams to larger studios and publishers, that need player, retention, or market insights.
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Best Mobile App Analytics Software 2026
Facts read 29 Sep 2026 – 15 Oct 2026
Mobile app analytics software helps teams understand how people use their apps, including where users move through a funnel and how revenue or crashes show up. This guide is for buyers comparing analytics tools for mobile apps.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 GameAnalytics | GameAnalytics suits game studios, from indie teams to larger studios and publishers, that need player, retention, or market insights. | 6.6 | $49 a month | Free plan | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 02 Aptabase | Aptabase tracks chosen app events in real time across mobile, desktop, and web. | 6.4 | $10 a month | Free plan | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 03 Kochava | Kochava serves advertisers, publishers, agencies, partners, and ad networks or adtech vendors. | 6.4 | $500 a month | Free plan | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 04 Countly | Countly provides analytics for Android, iOS, and web apps, with self-hosted support. | 6.2 | $175 usage-based | Free plan | Android, iPhone & iPad, Web, Linux | 15 Oct 2026 |
| 05 Appfigures | Appfigures provides analytics for Android and iOS apps. | 6.0 | $9.99 a month | Free plan | Android, iPhone & iPad, Web, API | 15 Oct 2026 |
| 06 Umeng U-App | Umeng U-App measures app usage and marketing attribution, including retention and churn. | 6.0 | 5,000 CNY a year | Free plan | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 07 Adjust | Adjust suits app marketers who need to measure campaigns across multiple platforms and bring marketing performance data into one reporting environment. | 5.7 | Free plan | Free plan | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 08 Amplitude | Amplitude provides product analytics for Android, iOS, and web apps. | 5.7 | $995 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 09 Contentsquare | Contentsquare supports event tracking for Android, iOS, and web. | 5.7 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 14 Oct 2026 |
| 10 devtodev | devtodev is product analytics software for Android, iOS, macOS, web, and Windows that reports on behavior, retention, and revenue. | 5.7 | $3,310 a month | Free plan | Android, iPhone & iPad, Web, Windows | 29 Sep 2026 |
Compare platform coverage, free ways to start, and the reports you need, such as retention, funnels, revenue, sessions, and crashes. Check the published terms for pricing and data retention before choosing.
02
Aptabase
Aptabase tracks chosen app events in real time across mobile, desktop, and web.
AndroidiPhone & iPadWeb+5 Record6.4 Visit
03
Kochava
Kochava serves advertisers, publishers, agencies, partners, and ad networks or adtech vendors.
AndroidiPhone & iPadWeb+3 Record6.4 Visit
04
Countly
Countly provides analytics for Android, iOS, and web apps, with self-hosted support.
AndroidiPhone & iPadWeb+3 Record6.2 Visit
05
Appfigures
Appfigures provides analytics for Android and iOS apps.
AndroidiPhone & iPadWeb+1 Record6.0 Visit
6
Umeng U-App
AndroidiPhone & iPadWeb+1 5,000 CNY a year Record6.0 Visit Umeng U-App measures app usage and marketing attribution, including retention and churn.
7
Adjust
AndroidiPhone & iPadWeb+2 Free plan Record5.7 Visit Adjust suits app marketers who need to measure campaigns across multiple platforms and bring marketing performance data into one reporting environment.
8
Amplitude
AndroidiPhone & iPadWeb+3 $995 a month Record5.7 Visit Amplitude provides product analytics for Android, iOS, and web apps.
9
Contentsquare
AndroidiPhone & iPadWeb+2 Free plan Record5.7 Visit Contentsquare supports event tracking for Android, iOS, and web.
10
devtodev
AndroidiPhone & iPadWeb+2 $3,310 a month Record5.7 Visit devtodev is product analytics software for Android, iOS, macOS, web, and Windows that reports on behavior, retention, and revenue.
11
Zoho Apptics
AndroidiPhone & iPadWeb+4 Free plan Record5.7 Visit Zoho Apptics analyzes app performance and user flows, collects feedback, and helps reduce churn.
12
AppMetrica
AndroidiPhone & iPadWeb+1 Free plan Record5.6 Visit AppMetrica combines app attribution, analytics, crash reports, and cohort-targeted push campaigns.
13
Fullstory
AndroidiPhone & iPadWeb+2 Free plan Record5.6 Visit Fullstory captures mobile sessions and detects rage clicks on Android, iOS, and web.
14
Keentics
AndroidiPhone & iPadWeb+1 $20 a month Record5.6 Visit Keentics may suit teams analyzing event activity across games, apps or websites.
15
Heap
AndroidiPhone & iPadWeb+2 Free plan Record5.5 Visit Heap provides analytics for Android, iOS, macOS, and web apps.
16
PostHog
AndroidiPhone & iPadWeb+5 Free plan Record5.5 Visit PostHog provides event tracking for Android, iOS, desktop, and web apps.
17
AppBrain
AndroidWeb $75 a month Record5.4 Visit AppBrain provides Android app market data, research, promotion, and monetization tools.
18
AppWatch
AndroidiPhone & iPadWeb €9.99 a month Record5.4 Visit AppWatch puts app and game metrics from several digital storefronts in one dashboard.
19
MobileAction
WebAPI $12.50 a month, billed yearly Record5.4 Visit MobileAction provides app store marketing tools for keyword research and Apple Ads campaign management.
21
TelemetryDeck
AndroidiPhone & iPadWeb+2 €9 a month Record5.4 Visit TelemetryDeck tracks app events through an SDK and provides funnel, retention, and dashboard analytics.
22
FunnelMob
AndroidiPhone & iPadWeb $49 a month Record5.3 Visit FunnelMob tracks app behavior and ad attribution across Android, iOS, and web.
23
Mixpanel
AndroidiPhone & iPadWeb+2 Free plan Record5.3 Visit It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API.
Before you choose
Check platform coverage
Confirm that a tool supports the platforms your app uses. The category includes tools with web, Android, iOS, API, macOS, and extension coverage; support varies by product.
Match reports to your questions
Retention reports can show whether users return. Funnel analysis follows steps in a flow, while revenue tracking focuses on app income. Session replay and crash insights address other kinds of product questions.
Compare the specific capabilities listed for a tool with the work you need to do.
Compare ways to start and pricing
Some tools offer a free plan, and some offer a free trial. Check whether the option fits your expected use and what paid access costs.
Published pricing can vary in form. For example, Adjust lists pricing on request, while Aptabase lists a free plan and a paid option from $10 per month.
Review data retention
Data retention is a comparison point for these tools. Check the product's terms for how long it keeps analytics data and whether that matches your needs.
Questions
What does mobile app analytics software do?
It helps teams analyze app use through capabilities such as retention reports, funnel analysis, revenue tracking, session replay, and crash insights.
Which platforms should I check for?
Check for support that matches your app. Platform coverage in this category includes web, Android, iOS, API, macOS, and extensions.
Can I use a free mobile app analytics tool?
Some listed products have a free plan, and others offer a free trial. Check the terms and limits for the product you are considering.
What should I compare besides price?
Compare platform coverage, retention reports, funnel analysis, revenue tracking, data retention, session replay, and crash insights.
Are prices always published?
No. Adjust lists pricing on request. Other products may publish a starting paid price or a free plan; check the product's current terms.
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