Qualtrics
Qualtrics · Provo, Utah and Seattle, Washington, USA · founded 2002
What it is
Qualtrics is an experience-management platform that combines experience data with human context to support decisions and outcomes. Its free Surveys account is for one user and includes three active surveys, up to 30 questions per survey, and 500 total responses. The free tier also supports skip, display, and branch logic. Strategic Research starts at $420/mo (annual) and includes 1,000 responses shared across users, unlimited users and surveys, and 23 question types. Qualtrics offers a 30-day Strategic Research trial with access to most premium features, subject to restrictions; without an upgrade, it changes to the free account afterward. Paid research plans include more than 20 guided solutions and advanced analysis such as crosstabs, statistical tools, and AI-generated video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel, and SPSS, among other formats. Qualtrics describes enterprises, governments, and healthcare organizations as users of its services for sensitive programs. The Strategic Research Custom plan is aimed at enterprise organizations needing higher response volumes, with pricing based on interactions.
For and against
For
- Free tier includes three active surveys and 500 responses
- Free tier includes skip, display, and branch logic
- Strategic Research includes unlimited users and surveys
- Survey support covers more than 70 languages
- Exports include CSV, TSV, Excel, and SPSS
Against
- Free account is limited to one user
- Free account allows 30 questions per survey
- Strategic Research starts at $420/mo (annual)
- Trial downgrades to the free account without upgrade
The verdict
Qualtrics offers a capped free survey account alongside paid research plans with broader team and analysis capabilities. Consider the response limits, annual pricing, and trial downgrade when deciding whether its offering fits your needs.
Who it suits
Qualtrics may suit individuals or small teams needing surveys and research analysis, as well as enterprise organizations seeking higher response volumes. Its plans also address organizations in government and healthcare.
Plans and prices
Qualtrics Surveys Free
1 user · 3 active surveys · 30 questions per survey · 500 total responses
Read 27 Sep 2026 · qualtrics.com
Strategic Research
1,000 responses total across all users · 23 question types · Unlimited users · Unlimited surveys
Read 27 Sep 2026 · qualtrics.com
Strategic Research Custom
5,000+ responses · 23 question types · Unlimited users · Unlimited surveys
Read 27 Sep 2026 · qualtrics.com
On the record
- Analysis features
- Advanced analysis includes generative-AI video summaries, crosstabs, and statistical tools.qualtrics.com · read 27 Sep 2026
- Response analytics
- Yesqualtrics.com · read 20 Sep 2026
- API access
- Yesqualtrics.com · read 20 Sep 2026
- Respondent panel
- Yesqualtrics.com · read 20 Sep 2026
- Company experience
- Qualtrics says it has 25 years of experience-data expertise.qualtrics.com · read 27 Sep 2026
- Custom branding
- Yesqualtrics.com · read 20 Sep 2026
- Customer segments
- Enterprises, governments, and healthcare organizations use Qualtrics for sensitive programs.qualtrics.com · read 27 Sep 2026
- Data exports
- Data can be exported in CSV, TSV, Excel, SPSS, and other formats.qualtrics.com · read 27 Sep 2026
- Enterprise responses
- The enterprise plan includes 5,000 or more responses.qualtrics.com · read 27 Sep 2026
- XM platform
- XM Data & AI combines experience data with human context to support decisions and outcomes.qualtrics.com · read 27 Sep 2026
- Free logic
- The free account includes skip, display, and branch logic.qualtrics.com · read 27 Sep 2026
- Free tier
- A free Qualtrics Surveys account is available with no credit card required.qualtrics.com · read 27 Sep 2026
- Free limits
- The free account includes one user, 3 active surveys, 30 questions per survey, and 500 responses.qualtrics.com · read 27 Sep 2026
- Logic branching
- Yesqualtrics.com · read 20 Sep 2026
- Notable capabilities
- Qualtrics offers simulation, prediction, and trusted-outcome actions.qualtrics.com · read 27 Sep 2026
- Questions per survey
- 30qualtrics.com · read 20 Sep 2026
- Question types
- Paid Strategic Research plans include 23 question types, including video and audio responses.qualtrics.com · read 27 Sep 2026
- Research solutions
- Paid plans include more than 20 pre-built, guided solutions.qualtrics.com · read 27 Sep 2026