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Qualtrics

Qualtrics · Provo, Utah and Seattle, Washington, USA · founded 2002

What it is

Qualtrics is an experience-management platform that combines experience data with human context to support decisions and outcomes. Its free Surveys account is for one user and includes three active surveys, up to 30 questions per survey, and 500 total responses. The free tier also supports skip, display, and branch logic. Strategic Research starts at $420/mo (annual) and includes 1,000 responses shared across users, unlimited users and surveys, and 23 question types. Qualtrics offers a 30-day Strategic Research trial with access to most premium features, subject to restrictions; without an upgrade, it changes to the free account afterward. Paid research plans include more than 20 guided solutions and advanced analysis such as crosstabs, statistical tools, and AI-generated video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel, and SPSS, among other formats. Qualtrics describes enterprises, governments, and healthcare organizations as users of its services for sensitive programs. The Strategic Research Custom plan is aimed at enterprise organizations needing higher response volumes, with pricing based on interactions.

For and against

For

  • Free tier includes three active surveys and 500 responses
  • Free tier includes skip, display, and branch logic
  • Strategic Research includes unlimited users and surveys
  • Survey support covers more than 70 languages
  • Exports include CSV, TSV, Excel, and SPSS

Against

  • Free account is limited to one user
  • Free account allows 30 questions per survey
  • Strategic Research starts at $420/mo (annual)
  • Trial downgrades to the free account without upgrade

The verdict

Qualtrics offers a capped free survey account alongside paid research plans with broader team and analysis capabilities. Consider the response limits, annual pricing, and trial downgrade when deciding whether its offering fits your needs.

Who it suits

Qualtrics may suit individuals or small teams needing surveys and research analysis, as well as enterprise organizations seeking higher response volumes. Its plans also address organizations in government and healthcare.

Plans and prices

Qualtrics Surveys Free

Free

1 user · 3 active surveys · 30 questions per survey · 500 total responses

Strategic Research

$420a month, billed yearly

1,000 responses total across all users · 23 question types · Unlimited users · Unlimited surveys

Strategic Research Custom

Priced on request

5,000+ responses · 23 question types · Unlimited users · Unlimited surveys

Every plan, in full

On the record

Analysis features
Advanced analysis includes generative-AI video summaries, crosstabs, and statistical tools.qualtrics.com · read 27 Sep 2026
Response analytics
Yesqualtrics.com · read 20 Sep 2026
API access
Yesqualtrics.com · read 20 Sep 2026
Respondent panel
Yesqualtrics.com · read 20 Sep 2026
Company experience
Qualtrics says it has 25 years of experience-data expertise.qualtrics.com · read 27 Sep 2026
Custom branding
Yesqualtrics.com · read 20 Sep 2026
Customer segments
Enterprises, governments, and healthcare organizations use Qualtrics for sensitive programs.qualtrics.com · read 27 Sep 2026
Data exports
Data can be exported in CSV, TSV, Excel, SPSS, and other formats.qualtrics.com · read 27 Sep 2026
Enterprise responses
The enterprise plan includes 5,000 or more responses.qualtrics.com · read 27 Sep 2026
XM platform
XM Data & AI combines experience data with human context to support decisions and outcomes.qualtrics.com · read 27 Sep 2026
Free logic
The free account includes skip, display, and branch logic.qualtrics.com · read 27 Sep 2026
Free tier
A free Qualtrics Surveys account is available with no credit card required.qualtrics.com · read 27 Sep 2026
Free limits
The free account includes one user, 3 active surveys, 30 questions per survey, and 500 responses.qualtrics.com · read 27 Sep 2026
Logic branching
Yesqualtrics.com · read 20 Sep 2026
Notable capabilities
Qualtrics offers simulation, prediction, and trusted-outcome actions.qualtrics.com · read 27 Sep 2026
Questions per survey
30qualtrics.com · read 20 Sep 2026
Question types
Paid Strategic Research plans include 23 question types, including video and audio responses.qualtrics.com · read 27 Sep 2026
Research solutions
Paid plans include more than 20 pre-built, guided solutions.qualtrics.com · read 27 Sep 2026

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