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Feedbackly
Feedbackly · Helsinki, Finland · founded 2012
What it is
Feedbackly is a customer experience platform for gathering and analyzing feedback across customer touchpoints, then using it to manage customer feelings across the journey. Its Emotional Value Index (EVI®) measures emotions alongside CX measures such as NPS and CSAT. Surveys can be distributed online or offline through email, SMS, QR codes, web pop-ups, embedded surveys, in-app channels, Slack, social media, tablets, and Feedbackly Terminal. Tools include multilingual surveys, templates, behavioral targeting, automated distribution, and question logic. Analytics include real-time results, root-cause and open-text analysis, customer and employee journey analytics, and EVI analytics. Feedbackly offers REST and SOAP connections and says its Salesforce integration can trigger targeted surveys and return feedback to accounts. Plans include 5,000 responses per year on Single, 20,000 on Pro, and unlimited on Custom. Single is listed from €199/mo billed annually, with a 14-day trial and no free plan. The company is based in Helsinki and was founded in 2012.
For and against
For
- Measures emotions with EVI alongside NPS and CSAT.
- Offers online and offline survey channels.
- Includes multilingual surveys and behavioral targeting.
- Provides customer and employee journey analytics.
- Single includes 5,000 responses per year.
Against
- No free plan is listed.
- Single is listed from €199/mo billed annually.
- Data above a plan limit is inaccessible until upgrade.
- API access is listed as unavailable.
The verdict
Feedbackly combines multichannel surveys with emotion measures and journey analytics. The listed Single plan starts at €199/mo billed annually and includes 5,000 responses per year; a 14-day trial is available.
Who it suits
Feedbackly is aimed at midsize and enterprise companies seeking to measure and manage customer feelings across the customer journey. It may suit teams collecting feedback through multiple channels and analyzing both customer and employee journeys.
Plans and prices
Single
5,000 responses/year · 1 user
Read 23 Sep 2026 · feedbackly.com
Pro
20,000 responses/year · Unlimited users
Read 23 Sep 2026 · feedbackly.com
Custom
Unlimited responses
Read 23 Sep 2026 · feedbackly.com
Single (annual billing)
5,000 responses/year · Unlimited touchpoints · 1 user
Read 3 Oct 2026 · feedbackly.com
Single (monthly)
5,000 responses/year · Unlimited touchpoints · 1 user
Read 3 Oct 2026 · feedbackly.com
Pro (annual billing)
20,000 responses/year · Unlimited touchpoints · Unlimited users
Read 3 Oct 2026 · feedbackly.com
Pro (monthly)
20,000 responses/year · Unlimited touchpoints · Unlimited users
Read 3 Oct 2026 · feedbackly.com
Custom (monthly)
Unlimited responses · Unlimited touchpoints · Unlimited users
Read 3 Oct 2026 · feedbackly.com
Custom (annual billing)
Unlimited responses · Unlimited touchpoints · Unlimited users
Read 3 Oct 2026 · feedbackly.com
On the record
- Accessibility
- The accessible survey theme is stated to comply with WCAG 2.1.feedbackly.com · read 3 Oct 2026
- Analytics
- Analytics include real-time survey results, root-cause and open-text analysis, customer and employee journey analytics, and EVI analytics.feedbackly.com · read 3 Oct 2026
- API access
- Nofeedbackly.com · read 23 Sep 2026
- Company history
- The company says it was founded in summer 2012 and changed its name from Tapin Feedback to Feedbackly in 2016.feedbackly.com · read 3 Oct 2026
- Emotional metrics
- The platform measures customer emotions with its Emotional Value Index (EVI®) and supports CX measures including NPS and CSAT.feedbackly.com · read 3 Oct 2026
- Integrations
- Feedbackly offers REST API and SOAP API connections, and says its Salesforce integration can trigger targeted surveys and return feedback data to accounts.feedbackly.com · read 3 Oct 2026
- Intended customers
- Feedbackly says it helps midsize and enterprise companies measure and manage customer feelings across the customer journey.feedbackly.com · read 3 Oct 2026
- Plan response limits
- Single includes 5,000 responses per year, Pro includes 20,000, and Custom includes unlimited responses; data above a subscription limit is recorded but access is restricted until upgrade.feedbackly.com · read 3 Oct 2026
- Product
- Feedbackly is a customer experience platform for collecting, analyzing, and acting on customer feedback across customer touchpoints.feedbackly.com · read 3 Oct 2026
- Responses included
- 5000feedbackly.com · read 23 Sep 2026
- Security and privacy
- Feedbackly states that it is GDPR compliant and describes personal-data expiration, deletion tools, audit trails for staff access, and audits of subcontractors.feedbackly.com · read 3 Oct 2026
- Support
- Plan support ranges from Help Center and live chat on Single to email support on Pro and phone support plus a personal Customer Success Manager on Custom.feedbackly.com · read 3 Oct 2026
- Survey channels
- Surveys can be collected online or offline through SMS, email, QR codes, web popups, embedded surveys, and Feedbackly Terminal.feedbackly.com · read 3 Oct 2026
- Survey publishing limit
- The pricing FAQ says users can publish unlimited surveys on any subscription plan, including during the 14-day trial.feedbackly.com · read 3 Oct 2026
- Survey tools
- Features include multilingual surveys, ready-made templates, behavioral targeting, automated distribution, and question logic.feedbackly.com · read 3 Oct 2026
