Best Web Analytics Tools in 2026
Updated
In short: PostHog is ranked #1 of 135 as of 4 October 2026, ahead of OpenPanel and Pug. The best-ranked option with a free plan is Pug. The lowest first paid tier on this page is OpenPanel at $2.08/mo.
Understanding site activity starts with deciding which actions and outcomes you need to measure. Compared on event tracking, conversion funnels, ecommerce tracking, and session recordings, these tools offer criteria for matching measurement to your goals. API access and data retention help frame data use, while monthly visitor limits, free plans, and paid-from pricing add capacity and cost considerations. PostHog, Zoho Apptics, and OpenPanel are among the options to compare. Weigh the listed features and limits against the behaviors you want to track.
135 web analytics tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 PostHog iPhone + Android RecognisedPhone appDocumentedFree plan 9.6Free Event tracking: YesConversion funnels: Yes
- 2 OpenPanel iPhone + Android RecognisedPhone appDocumentedFree plan 8.9$2.08/mo
- 3 Pug iPhone + Android RecognisedPhone appDocumentedFree plan 8.7Free
- 4 Zoho Apptics iPhone + Android RecognisedPhone appDocumentedFree plan 8.4Free
- 5 Matomo No phone app RecognisedPhone appDocumentedFree plan 8.2€275/mo Event tracking: YesConversion funnels: Yes
- 6 Faurya iPhone + Android RecognisedPhone appDocumentedFree plan 8.2 Event tracking: YesConversion funnels: Yes
- 7 Heap No phone app RecognisedPhone appDocumentedFree plan 8.1Free Monthly visitor limit: 10,000 visitorsEvent tracking: YesConversion funnels: Yes
- 8 Amplitude No phone app RecognisedPhone appDocumentedFree plan 8.1Free Event tracking: YesConversion funnels: Yes
- 9 Visitor Analytics (TWIPLA) No phone app RecognisedPhone appDocumentedFree plan 8.1$2.99/mo Monthly visitor limit: 400 visitorsEvent tracking: YesConversion funnels: Yes
- 10 Keen Product Analytics iPhone + Android RecognisedPhone appDocumentedFree plan 8.1$149/mo Event tracking: YesConversion funnels: Yes
- 11 Mixpanel No phone app RecognisedPhone appDocumentedFree plan 8.0$120/mo Event tracking: YesConversion funnels: Yes
- 12 TinyAnalytics No phone app RecognisedPhone appDocumentedFree plan 7.8£49/mo Event tracking: YesConversion funnels: Yes
- 13 SingleAnalytics No phone app RecognisedPhone appDocumentedFree plan 7.8$19/mo Event tracking: YesConversion funnels: Yes
- 14 Dreamdata No phone app RecognisedPhone appDocumentedFree plan 7.8Free Event tracking: YesConversion funnels: Yes
- 15 Hitsteps No phone app RecognisedPhone appDocumentedFree plan 7.8$4.99/mo Monthly visitor limit: 2,000 visitorsEvent tracking: YesConversion funnels: Yes
- 16 ActionLab Analytics No phone app RecognisedPhone appDocumentedFree plan 7.7$14/mo Event tracking: YesConversion funnels: Yes
- 17 KISSmetrics No phone app RecognisedPhone appDocumentedFree plan 7.7$99/mo Event tracking: YesConversion funnels: Yes
- 18 Google Analytics No phone app RecognisedPhone appDocumentedFree plan 7.6 Event tracking: YesConversion funnels: Yes
- 19 Prelumen Analytics No phone app RecognisedPhone appDocumentedFree plan 7.6€20/mo Event tracking: YesConversion funnels: Yes
- 20 Betterlytics No phone app RecognisedPhone appDocumentedFree plan 7.3 Event tracking: YesConversion funnels: Yes
- 21 Statable No phone app RecognisedPhone appDocumentedFree plan 7.3$9/mo Event tracking: YesConversion funnels: Yes
- 22 Umami No phone app RecognisedPhone appDocumentedFree plan 7.2 Event tracking: YesConversion funnels: Yes
- 23 Falorb No phone app RecognisedPhone appDocumentedFree plan 7.2Free
- 24 Snoobi Analytics No phone app RecognisedPhone appDocumentedFree plan 7.2€50/mo Event tracking: YesConversion funnels: Yes
- 25 Simple Analytics No phone app RecognisedPhone appDocumentedFree plan 7.2Free Event tracking: YesConversion funnels: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which web analytics tool is ranked first on Samsung Mobile US Press?
PostHog is ranked #1 of 135 with a score of 9.6. OpenPanel is second and Pug third.
How many of these have a free plan?
18 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, OpenPanel has the lowest first paid tier we found: $2.08/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.