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Best Web Analytics Tools 2026
Web analytics tools help you measure visits, events, conversions and customer activity across digital products. This list helps buyers compare capabilities before choosing a tool for a website, app or broader product stack.
Entries follow the site's live order, which can change nightly, and show figures published by the makers without a score. Compare pricing, platform support, tracking features, retention and API access.
02
Amplitude
Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics.
AndroidiPhone & iPadWeb+3 Record8.3 Visit
03
Contentsquare
Contentsquare records events on Android, iOS, websites, APIs and extensions.
AndroidiPhone & iPadWeb+2 Record8.2 Visit
04
Zoho Apptics
Zoho Apptics analyzes app performance, user journeys and feedback through mobile, desktop and web SDKs.
AndroidiPhone & iPadWeb+4 Record8.2 Visit
05
PostHog
PostHog provides product analytics and event tracking across apps, web, APIs and self-hosted systems.
AndroidiPhone & iPadWeb+5 Record8.1 Visit
6
Jetpack Stats
AndroidiPhone & iPadWeb+1 Free plan Record8.1 Visit Jetpack Stats covers site analytics with ecommerce data, API access and unlimited retention.
7
Heap
AndroidiPhone & iPadWeb+2 Free plan Record8.0 Visit Heap measures product use on Android, iOS, macOS, websites and through APIs.
8
Mixpanel
AndroidiPhone & iPadWeb+2 Free plan Record7.8 Visit Mixpanel tracks product analytics across Android, iOS, web, APIs and browser extensions.
9
OpenPanel
AndroidiPhone & iPadWeb+2 $25 a year Record7.8 Visit OpenPanel may suit developers, SaaS teams, startups, and smaller teams seeking analytics tools for websites or apps.
12
Cloudflare Web Analytics
WebAPI $20 a month, billed yearly Record7.4 Visit Cloudflare Web Analytics is free web analytics with API access and no event tracking.
13
Simple Analytics
iPhone & iPadWebMac+2 Free plan Record7.4 Visit Simple Analytics provides event tracking across web, iOS, macOS, APIs and browser extensions.
14
Piwik PRO Analytics Suite
AndroidiPhone & iPadWeb+2 €36 a month Record7.3 Visit Piwik PRO Analytics Suite provides event tracking across Android, iOS, web, APIs and self-hosted systems.
15
Swetrix
WebLinuxAPI+1 $19 a month, billed yearly Record7.3 Visit Swetrix is analytics for web and self-hosted platforms with event tracking and conversion funnels.
16
Matomo
APISelf-hosted €275 a month Record7.2 Visit Matomo suits organizations that need web, ecommerce, or conversion analytics and want a choice between hosted and self-hosted deployment.
19
Adobe Analytics
AndroidiPhone & iPadWeb+2 — Record7.1 Visit Adobe Analytics provides digital analytics across Android, iOS, web, APIs and browser extensions.
20
Visitor Analytics (TWIPLA)
API $2.99 a month Record7.1 Visit Visitor Analytics is freemium API analytics with a 400 monthly visitor limit.
21
Statcounter
AndroidiPhone & iPadWeb+2 €9 a month, billed yearly Record7.1 Visit Statcounter provides analytics across Android, iOS, web, APIs and Windows, with session recordings.
Before you choose
Start with plan terms
Check whether a tool has a free plan or a free trial. Compare the paid-from price, monthly visitor limit and the limits attached to the plan you would use.
Match your platforms
Confirm support for the environments you need: web, API, self-hosted, iOS, Android or Linux. Self-hosted availability can matter when deployment control is part of your setup.
Check the analysis features
Compare event tracking, conversion funnels and session recordings. These features answer different questions about what visitors do and where they stop.
Review retention and commerce
Data retention affects how far back you can examine activity. If you sell online, check ecommerce tracking before choosing a tool. API access can help connect analytics with other systems.
Questions
Do web analytics tools have free plans?
Free-plan availability is listed for the tools covered here. Check the Free plan field and the plan limits before signing up.
Can I try a tool before paying?
Free-trial availability is listed where provided. Trial length and terms can differ, so check the tool's entry.
Which platforms do these tools support?
Platform listings cover web, API, self-hosted, iOS, Android and Linux. Check the platform fields for the tool you are considering.
What tracking features should I compare?
Compare event tracking, conversion funnels, session recordings and ecommerce tracking. The right mix depends on what you need to measure.
Do these tools provide API access?
API access is one of the comparison fields. Review the tool's listing to confirm whether it supports the API connection you need.
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