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Best Marketing Attribution Software 2026
Marketing attribution software helps connect marketing activity with conversions and revenue. It can organize touchpoints across campaigns, channels and customer journeys.
Use the comparison fields to check pricing, free access, attribution methods, journey windows, offline and revenue attribution, platform support, warehouse export and data retention. The page presents the tools without a published ranking basis.
02
Tenjin
Tenjin may fit small teams starting with its free plan, or medium-sized app teams ready to scale with paid plans.
AndroidiPhone & iPadWeb+1 Record6.0 Visit
03
Singular
Unifies marketing data, measures ROI and uses AI to support growth on web and mobile.
AndroidiPhone & iPadWeb+2 Record5.8 Visit
04
Adjust
Adjust suits app marketers who need to measure campaigns across multiple platforms and bring marketing performance data into one reporting environment.
AndroidiPhone & iPadWeb+2 Record5.7 Visit
05
Triple Whale
Marketing analytics software from Triple Whale for web, mobile and browser extension use.
AndroidiPhone & iPadWeb+2 Record5.7 Visit
6
Attributy
AndroidiPhone & iPadWeb+1 $799 a month, billed yearly Record5.6 Visit Reconciles online and offline marketing channels to show what drives revenue.
7
Factors.ai
WebAPI $199 a month Record5.5 Visit Account intelligence platform unifying cross-channel intent signals and identifying companies visiting a website.
8
Factors.ai
WebAPI $199 a month Record5.5 Visit Marketing platform from Factors.ai available through web and API connections.
9
Zobrx
WebAPI $79 a month, billed yearly Record5.4 Visit Zobrx may suit marketing teams that need several approaches to attribution, measurement, and incrementality testing.
10
Branch Universal Ads
AndroidiPhone & iPadWeb+3 — Record5.1 Visit Branch Universal Ads suits teams that need to attribute app and web advertising outcomes across channels and configure detailed tracking.
11
ObserviX Attribution
AndroidiPhone & iPadWeb+1 $100 a month Record5.1 Visit Attribution tool connecting ad clicks, email opens and visits to revenue across six attribution models.
12
AdWyse
Web $99.99 a month Record5.0 Visit AdWyse suits Shopify merchants who want to connect advertising campaigns with order revenue and ROAS.
13
Dreamdata
WebBrowser extensionAPI Free plan Record5.0 Visit Dreamdata is designed for B2B marketers who want to build and activate audiences, use AI signals, and measure revenue drivers.
14
Open Attribution
AndroidiPhone & iPadSelf-hosted $0.01 usage-based Record5.0 Visit Open Attribution may suit app and game developers who want to self-host advertising attribution data and control their attribution models.
15
Improvely
WebAPI $29 a month Record4.9 Visit Hosted dashboard that tracks visits, conversions, revenue and marketing sources with visitor profiles.
16
Airbridge
AndroidiPhone & iPadWeb+1 $40 a month Record4.7 Visit Core is positioned for teams running paid ads on Google, Meta, Apple Ads, and TikTok.
18
SegMetrics
WebBrowser extensionAPI $57 a month Record4.7 Visit Multi-touch attribution connects customer journeys to conversions, revenue and lifetime value.
19
HockeyStack
WebAPI $1,400 a month Record4.5 Visit Marketing analytics platform for tracking and attributing performance across channels.
20
Motiv
WebAPI $179 a month, billed yearly Record4.5 Visit Web and API service that measures conversions and calculates independent return on ad spend.
21
MTK Attribution
Web $29 a month Record4.5 Visit Attaches a lead's marketing journey, ad touches and influence data to the lead in a CRM.
22
Ruler Analytics
Web $400 a month, billed yearly Record4.5 Visit Web platform linking marketing activity to leads, opportunities, sales, pipeline and revenue.
23
Wicked Reports
WebAPI $499 a month Record4.5 Visit Web and API service linking purchases to the ads that prompted them, separating new from returning buyers.
24
Attribution
WebAPI $399 a month Record4.2 Visit Multi-touch attribution, media mix modeling and incrementality testing with user-level revenue metrics.
Before you choose
Check supported platforms
Confirm where you need to work: web, API, Android, iOS, a browser extension or self-hosted deployment. Platform availability differs across the list.
Choose a tool that matches the systems sending attribution events and the people who need to review results.
Compare free access and paid entry
Check for a free plan or a trial before committing. Paid pricing varies: Airbridge lists $40 per month with a 30-day trial, while Hyros lists $69 per month.
Published examples also include Factors.ai at $199 per month with a 14-day trial, Kochava at $500 per month, Tenjin at $200 per month and Open Attribution at $0.01 per user per month.
Match the attribution method
Compare support for multi-touch attribution, available attribution models and the journey window used to connect interactions with outcomes.
If campaigns include activity outside digital channels, check for offline data attribution. For commerce reporting, review how revenue attribution is handled.
Plan data movement and retention
Check whether the tool can export to your data warehouse and whether its retention period fits your reporting needs.
Review these details with the systems that store campaign, customer and revenue records before choosing a workflow.
Questions
What does marketing attribution software do?
It connects marketing interactions with conversions and revenue so teams can compare campaign and channel performance.
Which platforms can these tools support?
The listed platforms include web, API, Android, iOS, browser extensions and self-hosted deployments.
Do these tools offer free access?
Some entries publish a free plan, and others publish a free trial. Check the pricing note for the tool you are considering.
What attribution features should I compare?
Compare multi-touch attribution, attribution models, journey windows, offline data attribution and revenue attribution.
Can attribution data move to a warehouse?
Data warehouse export is a comparison field. Check the tool's published details before planning an export workflow.
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