Best Marketing Attribution Software in 2026
Updated
In short: Singular is ranked #1 of 33 as of 4 October 2026, ahead of Kochava and Airbridge. The best-ranked option with a free plan is Kochava. The lowest first paid tier on this page is Airbridge at $40/mo.
Attribution tools help connect marketing activity with customer journeys and revenue. Compare attribution models and multi-touch attribution, then consider journey windows and offline data attribution in light of the activity you need to assess. Data retention and data warehouse export add details about keeping and moving data, while revenue attribution focuses on outcomes. The comparison also includes free-plan availability and paid-from pricing. Tenjin, Branch Universal Ads, and Kochava are among the entries, alongside Singular and AppsFlyer Data Clean Room. Weigh these fields against the measurement questions you need to answer, and check which capabilities and pricing details fit your requirements.
33 marketing attribution software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Singular iPhone + Android RecognisedPhone appDocumentedFree plan 9.5Free Multi-touch attribution: YesAttribution models: multi_touch
- 2 Kochava iPhone + Android RecognisedPhone appDocumentedFree plan 9.4$500/mo Multi-touch attribution: YesAttribution models: multi_touchJourney window: 30 days
- 3 Airbridge iPhone + Android RecognisedPhone appDocumentedFree plan 8.5$40/mo Multi-touch attribution: YesAttribution models: multi_touch
- 4 Branch Universal Ads iPhone + Android RecognisedPhone appDocumentedFree plan 8.3 Multi-touch attribution: YesAttribution models: multi_touch
- 5 Zobrx No phone app RecognisedPhone appDocumentedFree plan 8.2$79/mo Multi-touch attribution: YesAttribution models: multi_touch
- 6 Dreamdata No phone app RecognisedPhone appDocumentedFree plan 7.8Free
- 7 Tenjin iPhone + Android RecognisedPhone appDocumentedFree plan 7.8$166.67/mo Multi-touch attribution: NoAttribution models: single_touchJourney window: 7 days
- 8 SegmentStream No phone app RecognisedPhone appDocumentedFree plan 7.4 Multi-touch attribution: YesAttribution models: multi_touch
- 9 CaliberMind No phone app RecognisedPhone appDocumentedFree plan 6.8 Multi-touch attribution: YesAttribution models: multi_touch
- 10 Wicked Reports No phone app RecognisedPhone appDocumentedFree plan 6.8$499/mo Multi-touch attribution: YesAttribution models: multi_touchJourney window: 90 days
- 11 Open Attribution iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Multi-touch attribution: YesAttribution models: custom
- 12 Rockerbox No phone app RecognisedPhone appDocumentedFree plan 6.4
- 13 SegMetrics No phone app RecognisedPhone appDocumentedFree plan 6.4$57/mo Multi-touch attribution: YesAttribution models: multi_touch
- 14 Attribution No phone app RecognisedPhone appDocumentedFree plan 6.2
- 15 Full Circle Insights No phone app RecognisedPhone appDocumentedFree plan 6.2 Multi-touch attribution: YesAttribution models: multi_touch
- 16 ThoughtMetric No phone app RecognisedPhone appDocumentedFree plan 6.1
- 17 ObserviX Attribution No phone app RecognisedPhone appDocumentedFree plan 6.1 Multi-touch attribution: YesAttribution models: algorithmic
- 18 LeadsRx No phone app RecognisedPhone appDocumentedFree plan 6.1 Multi-touch attribution: YesAttribution models: multi_touch
- 19 Rampmetrics No phone app RecognisedPhone appDocumentedFree plan 5.8 Multi-touch attribution: YesAttribution models: algorithmic
- 20 Motiv No phone app RecognisedPhone appDocumentedFree plan 5.8 Multi-touch attribution: YesAttribution models: custom
- 21 Factors.ai No phone app RecognisedPhone appDocumentedFree plan 5.8$199/mo
- 22 Northbeam No phone app RecognisedPhone appDocumentedFree plan 5.7
- 23 HockeyStack No phone app RecognisedPhone appDocumentedFree plan 5.6$1,400/mo
- 24 Ruler Analytics No phone app RecognisedPhone appDocumentedFree plan 5.5
- 25 MarinOne No phone app RecognisedPhone appDocumentedFree plan 5.5
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing attribution software is ranked first on Samsung Mobile US Press?
Singular is ranked #1 of 33 with a score of 9.5. Kochava is second and Airbridge third.
How many of these have a free plan?
5 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Airbridge has the lowest first paid tier we found: $40/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.