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Ranked on the record · 50 apps

Best Marketing Analytics Software 2026

Marketing analytics software can help marketing teams review spend, campaign pipelines, historical data and CRM reporting. This guide is for buyers comparing tools across those needs.

The list is rebuilt nightly, so its order can change. Compare free plans, starting prices, data refresh, dashboards and the other listed capabilities against your workflow.

01

Databox

by Databox

Marketing analytics software for dashboards, reports and performance data across web, iOS and Android.

Free plan Free trial From $71 a month, billed yearly AndroidiPhone & iPadWebAPI
02

Singular

Marketing platform for web and mobile data, ROI analysis, and AI-assisted growth scaling.

AndroidiPhone & iPadWeb+2
Record5.8 Visit
03

Triple Whale

Marketing analytics platform for ecommerce data, attribution and reporting on web, iOS and Android.

AndroidiPhone & iPadWeb+2
Record5.7 Visit
04

Octoboard

Marketing and ecommerce analytics with reports, dashboards, keyword ranks, client portals, and ad-spend data.

WebAPI
Record5.5 Visit
05

Power My Analytics

It suits agencies, marketers, advertisers, and businesses working with marketing data.

WebBrowser extensionAPI+1
Record5.5 Visit
6
CampaignTrackly

Platform that generates tracking links for campaigns to help measure and improve marketing ROI.

WebBrowser extensionAPI $13.95 a year Record5.3 Visit
7
Propulso

Propulso suits advertisers planning campaigns around geographic areas and organizations seeking location-data reports.

WebAPI Free plan Record5.2 Visit
8
Maxymizely

Web and mobile analytics with predictive models, A/B/N and multivariate experiments.

AndroidiPhone & iPadWeb+1 $19 a month Record5.1 Visit
9
AgencyAnalytics

Web and API marketing reporting software for agencies.

WebAPI $20 a month, billed yearly Record4.9 Visit
10
DashThis

Web reporting tool that pulls digital marketing data from multiple integrations into dashboards that update automatically.

Web $54 a month, billed yearly Record4.9 Visit
11
ReportDash

Web and API marketing data warehouse with normalized cross-channel reports and scheduled syncs.

WebAPI $190 a year Record4.9 Visit
12 WebBrowser extension $5 a month, billed yearly Record4.8 Visit
13 WebAPI — Record4.8 Visit
14
MarinOne

Web and API platform to measure, manage and optimize ads across search, social and online marketplaces.

WebBrowser extensionAPI $500 a month Record4.7 Visit
15
Opteo

Web tools for managing Google Ads with recommendations for keywords, bids, creatives and exclusions.

Web $129 a month Record4.7 Visit
16
Reportei

Web and API software for digital marketing and sales reports across more than 40 channels.

WebAPI $7,490 a month, billed yearly Record4.7 Visit
17
Reporting Ninja

Web and API reporting platform with report builders, connectors, AI drafts and white-label portals.

WebAPI $20 a month, billed yearly Record4.7 Visit
18 Web $499 a month, billed yearly Record4.7 Visit
19
Bright Analytics

Web and API platform that collects marketing data, applies a semantic model and delivers reports.

WebAPI £250 a month Record4.6 Visit
20 WebAPI $300 a month, billed yearly Record4.6 Visit
21
Definite

It suits teams that want connectors, data pipelines, modeling, BI, and AI-assisted analysis in one platform.

WebAPISelf-hosted $250 a month Record4.5 Visit
22
Improvado

Marketing intelligence platform that automates data pipelines, reporting and insights across 1,381+ sources.

WebAPI $100 a month Record4.5 Visit
23 WebAPI Free plan Record4.5 Visit
24 WebAPI — Record4.5 Visit
25
TapClicks

TapClicks may suit agencies, brands, franchises, media companies, ecommerce businesses, and healthcare organizations seeking marketing reporting and analytics.

AndroidiPhone & iPadWeb+1 — Record4.5 Visit

Before you choose

Start with the reports you need

The comparison covers spend tracking, pipeline tracking, custom dashboards, historical data and CRM reporting. Use those fields to identify which reporting needs matter to your work.

Check platform access

Platform availability varies. The listed platforms include web, API, Android, extensions, iOS and self-hosted options. Check the platform details for a tool before choosing it.

Compare ways to try and pay

The comparison includes free-plan availability and paid starting prices. Pricing notes also identify free trials where listed. Check those details against your budget and how you want to evaluate a tool.

Questions

What should I compare in marketing analytics software?
Compare spend and pipeline tracking, custom dashboards, historical data, CRM reporting and data refresh, along with plan and pricing details.
Do the listed tools have free plans?
Free-plan availability is included in the comparison. Check a tool's listing for its plan details.
Can I try a tool before paying?
Free-trial availability is included in the comparison. Trial terms may differ, so check the listing and maker's pricing details.
Which platforms are covered?
The platform fields cover web, API, Android, extensions, iOS and self-hosted options.
Does the list order stay fixed?
No. The list is rebuilt nightly, so its order can change.