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MobileAction
What it is
MobileAction provides software and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence offers keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. AI features include Smart Bidding, Apple Ads and ASO assistants, an AI Keyword Planner, and AI Review Reply. The API lists 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, with MCP connections for AI tools. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. Access is listed through web and API for iOS and Android coverage. Plans include a free CMP option and paid options from $12.50/mo (annual), with product-specific trials. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.
For and against
For
- Free CMP plan available
- ASO coverage for iOS and Android stores
- 80+ API endpoints
- Apple Ads automation and reporting
- Listed integrations with stores and attribution tools
Against
- Paid plans start at $12.50/mo (annual)
- Trial length varies by product
- Several enterprise plans require contacting sales
The verdict
MobileAction combines ASO research, Apple Ads management, AI tools, and API access for app-growth work. Its free option and varied paid plans let teams choose based on product scope and data needs.
Who it suits
MobileAction suits app growth marketers, developers, data teams, LLM-focused teams, and larger groups building internal solutions. Its products cover both app-store optimization and Apple Ads management.
Plans and prices
Free (MobileAction CMP)
$10,000 monthly ad spend · unlimited data retention · 1 seat
Read 7 Oct 2026 · mobileaction.co
Lite
100 keywords · 5 apps · 3 competitors per app · 3 months historical data
Read 7 Oct 2026 · mobileaction.co
Lite
100 keywords · 5 apps · 3 competitors per app · 3 months historical data
Read 7 Oct 2026 · mobileaction.co
Basic
500 keywords · 8 apps · 10 competitors per app · 6 months historical data
Read 7 Oct 2026 · mobileaction.co
Basic
500 keywords · 8 apps · 10 competitors per app · 6 months historical data
Read 7 Oct 2026 · mobileaction.co
Pro
1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data
Read 7 Oct 2026 · mobileaction.co
Pro
1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data
Read 7 Oct 2026 · mobileaction.co
Enterprise (MobileAction CMP)
Unlimited ad spend · customized number of seats
Read 7 Oct 2026 · mobileaction.co
Enterprise (ASO Intelligence)
Flexible keyword limit · 20 apps · unlimited competitors per app · unlimited seats
Read 7 Oct 2026 · mobileaction.co
On the record
- AI features
- MobileAction AI includes Smart Bidding, an Apple Ads AI Assistant, an AI Keyword Planner, an ASO AI Assistant, and AI Review Reply.mobileaction.co · read 7 Oct 2026
- API
- The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP.mobileaction.co · read 7 Oct 2026
- Apple Ads
- MobileAction CMP offers campaign management, bid and budget automation, optimization goals, and reporting for Apple Ads.mobileaction.co · read 7 Oct 2026
- ASO
- ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play.mobileaction.co · read 7 Oct 2026
- Company history
- MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026.mobileaction.co · read 7 Oct 2026
- Compliance
- MobileAction identifies itself as SOC 2 certified and GDPR compliant and lists its status as an Apple Ads Partner.mobileaction.co · read 7 Oct 2026
- Data protection
- The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data.mobileaction.co · read 7 Oct 2026
- Integrations
- The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations.mobileaction.co · read 7 Oct 2026
- Intended users
- The API is described for app growth marketers, developers and data teams, teams building with LLMs, and larger teams building internal solutions.mobileaction.co · read 7 Oct 2026
- Purpose
- MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization.mobileaction.co · read 7 Oct 2026
- Security
- MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests.mobileaction.co · read 7 Oct 2026
- Support
- The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers.mobileaction.co · read 7 Oct 2026
- Trial terms
- The pricing FAQ states that ASO Basic and Pro have a 7-day trial, Market Intelligence Pro has a 3-day trial, and CMP offers a free plan plus an Enterprise trial.mobileaction.co · read 7 Oct 2026
