Keentics

Keentics is an event analytics platform for games, apps and websites. It turns raw events into funnels, retention and lifetime-value analysis, behavioral paths and reusable cohorts. Game metrics include ARPU, ARPPU, whale curves, ad revenue and ROAS. Teams can group custom events across dimensions, review multi-step funnels, build dashboard cards and query raw events with sandboxed, read-only SQL on ClickHouse. Retention tools include N-day matrices and curves, payment distributions and cumulative LTV matrices; path analysis uses Sankey diagrams. Its reporting protocol supports Web/JS, iOS, Android, Unity, WeChat Mini Program and server backends, with batching and offline retry among the SDK behaviors. Keentics says teams can export raw event data at any time, but the Free plan excludes data export and read-only SQL. The Free plan allows 2 million events per month, one project, one team seat and 90 days of retention. Paid plans start with Plus at $20 a month. Data is hosted on Keentics cloud, and bot and crawler traffic is excluded from monthly event quotas.

Keentics provides event analysis tools for both general product behavior and game metrics, with event-based plan limits. The Free plan excludes SQL querying and export, so review those limits against your needs.

Keentics may suit teams analyzing event activity across games, apps or websites. Its plans describe audiences from side projects and trials through larger organizations, with limits that vary by tier.

Overview

Keentics turns event data from games, apps and websites into behavioral and revenue analysis. It is a strong fit for game teams that need player-value metrics alongside product analytics, though smaller teams should weigh its free-tier restrictions before committing.

Key features

Game-specific measures include ARPU, ARPPU, whale curves, advertising revenue and ROAS. Teams can group custom events across dimensions and build multi-step funnels to examine where players drop off. N-day retention views, payment distributions and cumulative LTV matrices extend that analysis from engagement to player value. This breadth is useful for studios that act on both behavior and monetization; teams seeking only basic event counts may not need it.

Keentics presents behavioral paths as Sankey diagrams and supports reusable cohorts. Dashboard cards let teams assemble reporting views, while sandboxed, read-only SQL on ClickHouse gives analysts a way to query raw events. Raw event export supports portability. The catch is material: Free excludes both SQL and export, so those capabilities require a paid plan.

The reporting protocol supports Web/JS, iOS, Android, Unity, WeChat Mini Program and server backends. SDK delivery includes batching and offline retry, identity merging through identify(), autocapture and API-key authentication. Teams can also bring their own AI over MCP. Data is hosted on Keentics cloud, and apps send events to collect.keentics.com. Keentics filters bot and crawler traffic out of monthly event quotas; it warns about overages and pauses ingestion only after sustained overage.

Pricing

Pricing is based on monthly events, so the right tier depends on traffic as well as team size and retention needs. The free plan costs nothing and allows 2M events per month, one project, one seat and 90 days of retention. It can suit an individual evaluating the product, but the project and seat caps limit collaboration, and it excludes read-only SQL, export, remote config and A/B testing, UA postback and ROAS, and SSO/SAML.

Plus costs $20 a month for 10M events, unlimited projects, three seats and 180 days of retention. It is the entry point for a small team that needs multiple projects or longer history, but the three-seat ceiling makes it less suitable for a broader studio. Pro 5x costs $100 a month and raises the allowance to 50M events, 10 seats and 365 days of retention, with unlimited projects. Pro 20x costs $200 a month for 200M events, 25 seats and the same 365-day retention. These tiers fit growing teams whose event volume or headcount has outgrown Plus.

Enterprise has custom pricing, unlimited monthly events, projects and seats, 1,095 days of retention, and SSO/SAML. It is the clearest fit for large organizations needing long-term data history and centralized access controls. Across the paid tiers, event quotas and seat counts remain important constraints; bot filtering avoids spending quota on crawler traffic, while sustained overage can eventually pause ingestion.

Platforms

Keentics supports Android, iOS, web and API. Its reporting protocol also covers Unity, WeChat Mini Program and server backends, making it relevant to teams whose products extend beyond standard mobile and web apps.

Who it's for

Keentics is best for game and product teams that want funnels, retention and cohorts together with detailed game revenue measures, and can match a plan to their event volume. A solo user can start on Free, but teams that need multiple seats, SQL or export will need a paid tier. It is a weaker fit for organizations that require those capabilities without a paid commitment.

Pros and cons

• Pro: Game revenue measures sit alongside funnels, retention, LTV, paths and cohorts, giving studios several useful angles on player behavior and value.
• Pro: The reporting protocol spans mobile, web, game engines, WeChat Mini Program and server backends.
• Pro: Bot and crawler filtering does not count against the monthly event quota.
• Con: Free is limited to one project and one seat, and excludes SQL and data export.
• Con: Paid plans impose event and seat ceilings until Enterprise, which has custom pricing.

Alternatives

Consider Aptabase if open-source licensing matters: its server uses AGPL-3.0 and its SDKs use MIT. GameAnalytics is another freemium game-analytics option, with no MAU limits on its free plan and predefined and custom dashboards, events, funnels, cohorts, retention and real-time reporting.

Pendo Analytics may suit teams looking for in-app guides as well as analytics; its free plan covers 500 monthly active users and unlimited web and mobile app keys. PostHog is an option for teams that prioritize an open-source product licensed under MIT.

Sankofa Analytics offers a free plan with 50k events per month, 250 session replays per month, 14-day event retention, one project and three seats. Truxl is worth considering for a lower-volume project: its free Hobby plan includes 1M events per month, 30-day retention and 50 AI queries per day.

UXCam may be a fit for teams comparing session-based limits, with a free plan covering 3,000 sessions per month and two app keys. Zoho Apptics is another freemium option for teams evaluating a free-forever plan with project, application, error and engagement allowances.

Browse Product Analytics Tools, Game Analytics Software or Mobile App Analytics Software for more options.

Verdict

Choose Keentics if your game or product team needs event analysis that reaches from funnels and retention to player revenue, with SDK support across multiple platforms. Its strongest case is the combination of game-specific measures and broad behavioral analysis. Look elsewhere if SQL and export must be available on a free tier, or if the paid plans’ event and seat limits do not fit your organization.