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Amplitude
Amplitude · San Francisco, California, United States · founded 2012
What it is
Amplitude is a product analytics service for tracking events and examining how users move through key actions. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, extended data retention, and API access. These tools give teams ways to follow activity and conversions across a product. The platform is listed as API-based. Amplitude offers a Free plan at no cost, with up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records. It is billed free forever and does not require a credit card. The Plus plan is also listed as free: the first 2M events per month are free, but a credit card is required. Plus supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California.
For and against
For
- Free plan includes up to 2M events monthly.
- Free plan includes 10,000 monthly session replays.
- Listed features include funnels and ecommerce tracking.
- Plus includes two-year data retention.
- API access is listed.
Against
- Plus requires a credit card.
- Plus data retention is two years.
The verdict
Amplitude offers product analytics capabilities with a free tier and additional listed allowances on Plus. Teams considering Growth or Enterprise will need pricing details not included here.
Who it suits
Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics. The Free plan offers a no-credit-card starting point, while Plus and higher plans list additional event or replay capacity.
Plans and prices
Free
AI Agents and MCP · Product Analytics · Agent Analytics · 2,000 AI feedback records
Read 15 Oct 2026 · amplitude.com
Plus
First 2M events/month free · higher event volumes · full platform
Read 15 Oct 2026 · amplitude.com
Basic
Free version available
Read 15 Oct 2026 · capterra.com
Enterprise
Dedicated support · customer success manager · advanced security · RBAC
Read 15 Oct 2026 · amplitude.com
Growth
Advanced analytics · causal insights · SSO and project permissions · real-time streaming
Read 15 Oct 2026 · amplitude.com
On the record
- API access
- Yesamplitude.com · read 20 Sep 2026
- APIs
- The API documentation covers audit logs, SCIM 2.0 and user-management APIs for administration.amplitude.com · read 15 Oct 2026
- Changelog
- The changelog lists Audit Logs as shipped on March 4, 2026, with exportable security events and filtering by date, user and category.amplitude.com · read 15 Oct 2026
- Chrome extension
- Amplitude Event Explorer inspects browser events and properties in real time and exposes SDK configuration details.chromewebstore.google.com · read 15 Oct 2026
- Chrome Web Store rating
- 4.3 out of 5 from 23 ratingschromewebstore.google.com · read 15 Oct 2026
- Company legal name
- The company identifies itself as Amplitude, Inc.amplitude.com · read 15 Oct 2026
- Company size
- LinkedIn lists Amplitude as a public company with 501–1,000 employees.linkedin.com · read 15 Oct 2026
- Conversion funnels
- Yesamplitude.com · read 20 Sep 2026
- Customers
- Amplitude reported 4,797 paying customers as of December 31, 2025, including 27 Fortune 100 companies.sec.gov · read 15 Oct 2026
- Data retention
- extendedamplitude.com · read 20 Sep 2026
- Documentation
- Amplitude combines step-by-step product documentation, implementation references, developer documentation and a separate help center.gethelp.amplitude.com · read 15 Oct 2026
- Ecommerce tracking
- Yesamplitude.com · read 20 Sep 2026
- Event tracking
- Yesamplitude.com · read 20 Sep 2026
- Experiment SDKs
- Experiment SDKs support JavaScript, Node.js, Android, iOS, React Native, Flutter, JVM, Go, Python, PHP and Ruby.amplitude.com · read 15 Oct 2026
- Feature experimentation
- Feature Experiment combines feature flags, variant targeting and causal-lift measurement.amplitude.com · read 15 Oct 2026
- Guides and Surveys
- Guides and Surveys delivers targeted onboarding, in-product messages and surveys based on user behavior.amplitude.com · read 15 Oct 2026
- Heatmaps
- Heatmaps aggregate click, scroll and selector data into visual maps of engagement.amplitude.com · read 15 Oct 2026
- Integrations
- Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system.amplitude.com · read 15 Oct 2026
