Kochava
201 Church Street, Sandpoint, Idaho 83864, United States
What it is
Kochava is a marketing measurement platform for advertisers and publishers. Advertisers can use configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Publisher offering Atlas Performance includes outcomes measurement, performance optimization, audience intelligence, lift studies, and a dashboard for ad operations and sales teams. Kochava lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, with more than 4,500 media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. The free plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation is $500 a month and includes 33K conversions/month; Enterprise is $2,000 a month and includes 200K MAU/month. Free trials are available. Kochava supports Android, iOS, web, API, and Windows; its SDK guide also lists Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Xbox One. Founded in 2011, the company is based in Sandpoint, Idaho.
For and against
For
- Includes configurable omnichannel attribution tools.
- Measures across mobile, web, TV, consoles, desktop, and VR.
- Free plan includes up to 10K monthly conversions.
- Self-attributing network integrations available on Free App Analytics.
- Offers analytics, reporting, and real-time ad fraud detection.
Against
- Free plan has a 10K monthly conversion limit.
- Some SmartLinks functionality is unavailable on the free plan.
- Foundation costs $500 a month.
- Enterprise costs $2,000 a month.
The verdict
Kochava combines advertiser measurement and optimization tools with publisher-focused outcome services. Its free plan has a stated conversion cap, while paid plans include higher listed limits and cost $500 a month for Foundation or $2,000 a month for Enterprise.
Who it suits
Kochava serves advertisers, publishers, agencies, partners, and ad networks or adtech vendors. It may suit teams seeking attribution and measurement tools across multiple channels.
Plans and prices
Free App Analytics
10K conversions/month · mobile and CTV measurement · install and standard post-install events · self-attributing-network attribution
Read 15 Oct 2026 · kochava.com
Foundation
33K conversions/month · mobile, CTV and web measurement · all integrated-partner attribution · media-cost aggregation
Read 15 Oct 2026 · kochava.com
Enterprise
200K MAU/month · connected-device measurement · dynamic audience segmentation and activation · ad-revenue measurement
Read 15 Oct 2026 · kochava.com
Free App Analytics®
Includes 10K conversions/month
Read 29 Sep 2026 · kochava.com
On the record
- Acquisition history
- TechCrunch reported that Kochava acquired InferSystems in February 2015 and moved that team to Sandpoint, bringing headcount to about 50 at the time.techcrunch.com · read 15 Oct 2026
- Advertiser features
- Advertiser tools include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection.kochava.com · read 29 Sep 2026
- Android requirements
- The Android SDK documentation lists API level 21, Internet permission and Java 8 compatibility as minimum requirements and supports Android mobile, TV, Wear OS, Auto and Amazon Fire.support.kochava.com · read 15 Oct 2026
- Apple App Store listing
- Apple’s developer page lists Kochava apps named My Install Identifiers and My Device Identifiers for iPhone and iPad.apps.apple.com · read 15 Oct 2026
- Company identity
- LinkedIn identifies the maker as Kochava Inc., a privately held advertising-services company founded in 2011 with headquarters in Sandpoint, Idaho and 51–200 employees.linkedin.com · read 15 Oct 2026
- Data retention
- Kochava says its platform supports lifetime install deduplication and that lifetime data retention options are available with Enterprise plans.kochava.com · read 29 Sep 2026
- Deep linking
- SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation.kochava.com · read 15 Oct 2026
- Documentation depth
- The support center contains platform-specific SDK guides, release notes, integration instructions, privacy controls and API articles, with some pages updated in 2026.support.kochava.com · read 15 Oct 2026
- Fraud prevention
- Kochava says machine-learning fraud controls detect and block fraudulent installs and post-install events in real time.kochava.com · read 15 Oct 2026
- Free plan limit
- Free App Analytics includes up to 10K conversions per month, while some SmartLinks functionality is listed as unavailable on that plan.kochava.com · read 29 Sep 2026
- Google Play listing
- Google Play lists Kochava as a developer and shows a Kochava Developer Toolkit listing, but the opened developer page does not display a rating or rating count.play.google.com · read 15 Oct 2026
- IdentityLink
- IdentityLink associates marketer-supplied identifiers with engagement data to connect users across devices and join Kochava data to warehouses and BI systems.kochava.com · read 15 Oct 2026
- Integrations
- Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses.kochava.com · read 15 Oct 2026
- Legal name and ownership
- Crunchbase lists the legal name as Kochava, Inc., describes it as private and places its headquarters in Sandpoint, Idaho; it reports 101–250 employees and five acquisitions.crunchbase.com · read 15 Oct 2026
- Licence
- Kochava SDK artifacts are distributed under proprietary Kochava terms rather than an open-source licence.central.sonatype.com · read 15 Oct 2026
- Limit: cost and learning curve
- Software Advice reviews say pricing can become expensive as usage grows, documentation is sometimes inadequate and the interface is complex for new users.softwareadvice.com · read 15 Oct 2026
- Limit: reporting and integration
- TrustRadius reviews include complaints about difficult reporting, tracking problems, limited event visibility, weak fraud detection and setup complexity.trustradius.com · read 15 Oct 2026
- Limit: usability and documentation
- G2 reviewers report complicated reporting, unclear help articles, difficult setup verification and an admin interface that could be easier to use.g2.com · read 15 Oct 2026
The review
Overview
Kochava is a marketing measurement and optimization platform for advertisers and publishers, best suited to teams that need to connect results across apps and other channels. Its breadth is a strength, but the free plan's 10K monthly conversion ceiling may push growing teams toward paid service.
Advertisers get attribution, deep linking, cost aggregation, reporting and fraud detection; publishers can use Atlas Performance for outcome measurement and sales operations. Teams comparing Marketing Attribution Software or Mobile App Analytics Software should consider whether they need this cross-channel scope or a narrower tool.
Key features
Attribution and measurement
Configurable omnichannel attribution, multi-touch attribution and a 30-day journey window give marketers a way to assess journeys across touchpoints. Offline data and revenue attribution extend measurement beyond app activity alone. Deep links, media cost aggregation, analytics and reporting, and real-time ad fraud detection add practical campaign management and quality checks.
Coverage spans mobile, web, connected TV, game consoles, desktop and virtual reality. Kochava lists more than 4,500 media partner and vendor integrations, and self-attributing network integrations are available even to Free App Analytics users. That reach can suit teams managing varied media relationships, though the platform's breadth is less compelling for organizations seeking only basic app reporting.
Publisher tools and integrations
Atlas Performance combines outcomes measurement and performance optimization with audience intelligence and lift studies. Its dashboard is aimed at ad operations and sales teams, making Kochava relevant to publishers as well as advertisers. SDK support covers iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT and Web; API references are also available.
Kochava supports lifetime install deduplication. Lifetime data retention options are available with Enterprise plans, a consideration for teams whose analysis depends on retaining historical data. Free App Analytics is ISO 27001-certified and audited by a qualified third party.
Pricing
Kochava offers Free App Analytics, Foundation and Enterprise. The free tier includes up to 10K conversions per month, but some SmartLinks functionality is unavailable. It includes self-attributing network integrations and support tickets with a 24-hour response time, making it a useful starting point for smaller app measurement needs, not a full-featured substitute for every paid capability.
Foundation costs $500 a month, billed monthly, and includes 33K conversions per month. Annual prepayment options are also available. It is the more suitable paid choice for teams whose monthly volume fits that allowance; support tickets have a 24-hour response time.
Enterprise costs $2,000 a month, billed monthly, and includes 200K MAU per month. Annual prepayment options are also available, and enterprise plans can be billed by attributed conversion volume or monthly active users. The higher allowance and dedicated Client Success Team with a 4-hour response time suit larger programs that need more support. Free trials are available.
Platforms
Kochava supports Android, iOS, web, Windows and API access. Its SDK and channel coverage also reaches Flutter, Unity, ReactNative, tvOS, Cordova, OTT, Xbox One, connected TV, game consoles, desktop and virtual reality, offering options for teams measuring beyond standard mobile apps.
Who it's for
Kochava fits advertisers, publishers, agencies, partners, ad networks and adtech vendors that need attribution or outcomes measurement across multiple channels. It is a stronger fit for teams with enough campaign volume or publisher operations to use the broader toolkit than for businesses seeking only lightweight analytics.
Pros and cons
- Broad channel reach: Measurement spans mobile, web, connected TV, consoles, desktop and virtual reality, useful for campaigns that cross device types.
- Extensive integration coverage: More than 4,500 partner and vendor integrations, including self-attributing networks on the free tier, can support complex media setups.
- Publisher-specific capabilities: Atlas Performance adds audience intelligence, lift studies and ad-operations and sales dashboards alongside outcome measurement.
- Free-tier constraints: The 10K monthly conversion cap and unavailable SmartLinks functionality limit its use for higher-volume or link-dependent programs.
- Paid commitment: Foundation starts at $500 a month, so teams that outgrow the free allowance face a meaningful step up.
Alternatives
Tenjin is worth considering for teams wanting a freemium option with 2,000 free conversions per month and an additional-conversion charge of $0.04; Kochava's free conversion allowance is higher at 10K monthly.
Branch Universal Ads is a paid product with a free trial and a Basics trial tier that limits ad partners, webhooks and postbacks to three each; it may suit teams evaluating that constrained setup.
Singular offers a free plan with 15,000 paid conversions and no credit card required, making it an option for teams comparing conversion allowances.
Open Attribution is a freemium, self-hosted option for teams considering that deployment model.
AppsFlyer Data Clean Room is a freemium alternative whose data clean room pricing is contact-based.
Airbridge starts at $40 a month with 500K data points, two third-party integrations and no annual contract, a lower-priced option for teams whose needs fit those limits.
Hyros costs $69 a month for up to $5k tracked monthly revenue, which may suit teams with that tracking scale.
Zobrx is a freemium alternative for teams considering its Shopify-focused offering.
Verdict
Kochava is a strong choice for advertisers and publishers that need cross-channel attribution, extensive integrations or publisher outcome tools in one platform. Its free tier lets smaller teams begin measuring, but the monthly conversion cap and $$500 Foundation entry point make it a poor fit for those who need more volume on a tight budget. Choose it for breadth and measurement scope; look elsewhere for a lower-cost, narrowly focused analytics tool.
