Umeng U-App

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand user activity and assess channel performance. Its reports cover DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and review page or behavior paths. Further analysis options include custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; the product page lists connections to more than 15 advertising channels. SDKs are available for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center describes web analytics. OpenAPI access includes documentation and debugging tools. Umeng also lists an AI assistant skill for several coding assistants, with read-only queries and app-based authorization. The Standard edition is free and is described as suitable for independent developers and small to medium teams. Umeng was founded in 2010 and is headquartered in Beijing, China.

U-App combines user analytics with optional marketing attribution and offers SDKs across several app platforms. The free Standard edition has defined limits, including no retention analysis or real-time data.

U-App suits app teams that need user, retention, funnel, or channel attribution metrics. Its maker describes the free Standard edition as covering independent developers and small to medium teams.

Umeng U-App is an analytics suite for app teams that want to track users, investigate behavior and optionally measure marketing attribution. It is best suited to developers and small-to-medium teams that need broad SDK coverage or campaign reporting across Chinese ad channels. Its free tier covers core metrics, but retention analysis and real-time data require a paid plan.

Overview

U-App connects audience measurement with tools for investigating how people use an app. Teams can track DAU, MAU, new users, launches, churn and engagement, then use custom events, funnels, segmentation and individual-user inspection to explore those patterns. Advanced analysis adds behavior paths, custom SQL and configurable dashboards.

Attribution is optional. The attribution offering covers channel ROAS and eCPI, OneLink distribution, app-store download analysis and in-app purchase analysis. Umeng says it connects to more than 15 advertising channels, including Ocean Engine, Tencent Ads, Huawei, OPPO, VIVO, ASA and Xiaohongshu. That breadth is useful for teams buying through those networks; it matters less to products that do not need campaign-level reporting.

Key features

Behavior and retention

Funnels, custom retention, segmentation and individual-user inspection help teams move from aggregate counts to questions about journeys and user groups. The practical limitation is plan gating: Standard excludes retention analysis, and funnel quotas range from 2 per day on Standard to 20 on Professional and 2,000 on Premium. Teams that depend on frequent funnel analysis should compare those caps against expected usage before choosing a tier.

Attribution and integrations

Marketing attribution can be purchased separately or included as an option with Premium. The 1-million-click annual package includes all-channel attribution, OneLink and in-app payment analysis; the broader attribution capability also describes ROAS/eCPI and app-store download analysis. Higher click-volume brackets are available, while DAU capacity is purchased separately. This separation lets analytics-only teams avoid paying for campaign tools they do not use.

The SDK center covers Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D and Quick App, with separate Cocos2d-x C++ and Lua options. Web analytics scenarios and OpenAPI access are also supported. The API includes documentation, error codes, an online debugging tool and generated SDK examples, and daily call quotas depend on plan. Umeng says SDK integration can produce data in as little as five minutes; actual implementation still depends on the app and its setup.

AI assistant access

The official U-App Skill works with Qoder, ChatGPT, Cursor, Claude Code and Tongyi Lingma for SDK integration assistance and natural-language queries. Queries are read-only, app-based authorization is used, sensitive fields are filtered server-side, and data remains within Alibaba Cloud. This is a bounded way to ask questions of analytics data, not a substitute for the product's reporting and analysis tools.

Pricing

U-App has a permanently free Standard edition and paid analytics and attribution options. Prices and billing terms below are in CNY.

Standard is the clearest fit for independent developers and small teams that can work without retention reports or live data. Professional adds both, but keeps tighter daily analysis quotas than Premium. Premium raises the funnel and SQL limits substantially and adds dedicated support, at a much higher recurring cost. The separate annual attribution package makes sense for teams focused on channel performance, while its click cap and separate DAU charge are important budgeting constraints.

Platforms

U-App supports Android and iOS analytics, with SDKs also listed for HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D and Quick App. Web analytics scenarios and API access broaden its integration options. The SDK center also links to a compliance configuration guide and Umeng's privacy policy, which can help teams review integration requirements.

Who it's for

U-App is a strong candidate for app teams that need user and behavior analytics alongside optional attribution, particularly those running campaigns across the ad networks it names. Its wide SDK menu and OpenAPI make it relevant to teams with varied app stacks or custom reporting needs. It is less suitable for teams that require retention or real-time reporting but cannot move beyond the free tier, or for organizations whose DAU and click volumes make the stated caps costly to manage.

Pros and cons

• Pros: The free plan supports 500 apps, 20 dashboards and two years of log retention, giving multi-app teams substantial room for basic tracking.
• Pros: SDKs span mobile, cross-platform and game engines, while OpenAPI offers a documented integration path with plan-specific quotas.
• Pros: Attribution can be added separately, with named integrations across more than 15 advertising channels and analysis of ROAS/eCPI, downloads and in-app purchases.
• Cons: Standard has no retention analysis or real-time data, even though it reports other user and engagement metrics.
• Cons: Paid tiers impose explicit DAU, click, funnel, SQL and API limits, so teams with higher volume must budget for expanded capacity or tighter quotas.
• Cons: Premium's CN¥7,998 a month price is billed every three months, which is a substantial commitment for teams needing only a modest step up from Professional.

Alternatives

Mobile App Analytics Software is a useful category overview for comparing products beyond this shortlist.

• Appfigures has a free plan for five connected apps; consider it if that app cap aligns with your needs.
• Aptabase offers up to 20,000 events per month, unlimited apps and EU or US data residency on its free plan; choose it if those limits and residency options are a better fit.
• AppMetrica offers 100 million custom events per month on its no-fee plan, with limits shared across an organization; it may suit teams that prioritize a high event allowance.
• devtodev caps its free plan at 25,000 MAU, 30 custom events and five team members, with raw data stored for up to three months; those constraints may fit a smaller team.
• Firebase Cloud Messaging is a no-cost messaging option, rather than a direct analytics substitute.
• Fullstory offers a free plan with 30,000 sessions, 10 user seats, 5,000 server-side events and one-year retention for session replay and product analytics; consider it if those session and seat limits suit your use.
• FunnelMob has a free tier capped at 10,000 monthly events and one team member, plus a limited AI agent; its Growth plan is $49.00 per month for up to 100,000 monthly events.
• GameAnalytics offers a free plan with no MAU limits and predefined and custom dashboards, events, funnels, cohorts, retention and real-time reporting; it is worth considering for game analytics needs.

Verdict

Choose Umeng U-App if you need app analytics across a broad SDK range and want the option to connect behavioral reporting with campaign attribution, especially across the advertising channels it supports. Its free Standard plan is generous for basic metrics and multi-app use, but missing retention and real-time reporting are meaningful constraints. Teams that need those capabilities should compare Professional's quotas and annual price with Premium's larger analysis limits before committing.