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Mixpanel
Mixpanel · San Francisco, California, United States · founded 2009
What it is
Mixpanel is an analytics platform for tracking events and examining activity in products and ecommerce experiences. It includes event tracking, conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The platform is listed for API use. Its free plan costs nothing, is billed free forever, and includes unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. The Growth plan costs $120 per month when billed annually, with up to 20 million events, 500,000 session replays, 5,000 monthly active users, unlimited seats, and 50 active feature flags. Enterprise lists up to 1 trillion events per month plus custom session replay, experiment, and feature-flag volumes, but no price is provided. Mixpanel was founded in 2009 and is headquartered in San Francisco, California, United States.
For and against
For
- Free plan with unlimited seats
- Event and conversion funnel tracking
- Session recordings and ecommerce tracking
- Unlimited data retention
- API access
Against
- Free plan has monthly usage limits
- Growth requires annual billing
The verdict
Mixpanel combines product and ecommerce analytics with event, funnel, replay, and API capabilities. Its free tier has defined limits, while Growth and Enterprise provide higher or customizable volumes.
Who it suits
It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API. The free plan fits users within its stated monthly limits, while larger volumes have paid options.
Plans and prices
Free
unlimited seats · up to 1M events/month · 10K session replays/month · 1K MEU/month experiments
Read 15 Oct 2026 · mixpanel.com
Growth
up to 20M events/month · up to 500K session replays/month · 5K MEU/month included · up to 100K MEU/month experiments
Read 15 Oct 2026 · mixpanel.com
Enterprise
up to 1T events/month · customizable replay and experiment volumes · unlimited alerts and anomaly detection · dedicated success team and priority support
Read 15 Oct 2026 · mixpanel.com
On the record
- AI and MCP
- Mixpanel offers Mixpanel Agent and an MCP server for natural-language analysis through compatible AI tools.mixpanel.com · read 15 Oct 2026
- API access
- Yesmixpanel.com · read 20 Sep 2026
- API ingestion
- Mixpanel accepts events through APIs and can also use existing data from BigQuery, Snowflake, Redshift and Segment without installing its SDKs.mixpanel.com · read 15 Oct 2026
- Company identity
- LinkedIn lists Mixpanel as a privately held software-development company founded in 2009 with headquarters in San Francisco and 201–500 employees.linkedin.com · read 15 Oct 2026
- Compliance
- Its Trust Center lists SOC 2 materials, ISO 27001:2022, ISO 27701:2019, HIPAA mapping and penetration-test reports.trust.mixpanel.com · read 15 Oct 2026
- Conversion funnels
- Yesmixpanel.com · read 20 Sep 2026
- Customer footprint
- Mixpanel says it is trusted by more than 29,000 companies, including Workday, Pinterest, LG and Rakuten Viber.linkedin.com · read 15 Oct 2026
- Data retention
- unlimitedmixpanel.com · read 20 Sep 2026
- Ecommerce tracking
- Yesmixpanel.com · read 20 Sep 2026
- Event tracking
- Yesmixpanel.com · read 20 Sep 2026
- Experimentation
- Experiments and feature flags are available on Free and Growth plans with limited included quantities and Enterprise-level feature parity.mixpanel.com · read 15 Oct 2026
- Heatmaps
- Heatmaps visualize hotspots, dead zones and missed opportunities on web pages.mixpanel.com · read 15 Oct 2026
- Identity resolution
- ID Merge unifies user journeys across devices and login states through identify and reset calls.mixpanel.com · read 15 Oct 2026
- Integrations
- The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories.mixpanel.com · read 15 Oct 2026
- iOS requirements
- Mixpanel Swift SDK 7.0.0 requires iOS 15, tvOS 15, macOS 12 and watchOS 9.mixpanel.github.io · read 15 Oct 2026
- Limit: data setup quality
- Reviewers say incorrect event naming or poor event and property organization can make reports unreliable.getapp.com · read 15 Oct 2026
- Limit: learning curve
- Reviewers repeatedly mention that the interface, queries and dashboard construction take time to learn, especially for inexperienced analytics users.trustradius.com · read 15 Oct 2026
- Limit: outages
- A Trustpilot reviewer reported a full-day outage that prevented access to critical customer-reporting data.trustpilot.com · read 15 Oct 2026
