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devtodev
Herzliya, Israel
What it is
devtodev provides product analytics for apps and games, measuring user behavior and player journeys through basic and custom events. Reports cover behavior, retention, monetization, and journeys, while cross-platform analytics brings activity from mobile, web, and multiple devices into one workspace. Teams can run A/B tests and use remote configurations to change app settings in real time. Its AI-powered insights are described as detecting patterns, surfacing anomalies, and highlighting growth opportunities.
Listed integrations and data sources include AppsFlyer, Adjust, Kochava, Branch (Tune), Tenjin, and Slack. Basic includes raw data export, including API access. The Free plan costs nothing and allows up to 25k MAU, 30 custom events, and five team members, with raw data stored for up to three months. Basic is listed at $3,310 a month, billed from $33/mo per 10k MAU, and allows up to 250k MAU with raw data stored for up to six months. A free 30-day trial gives access to all features and tools.
For and against
For
- Reports cover behavior, retention, monetization, and journeys.
- Cross-platform analytics combines mobile, web, and device activity.
- Supports A/B tests and remote configurations.
- Free plan allows up to 25k MAU.
- Basic includes raw data export and API access.
Against
- Free plan limits custom events to 30.
- Free plan is limited to five team members.
- Free raw data storage lasts up to three months.
- Paid pricing starts at $33/mo per 10k MAU.
The verdict
devtodev brings app and game analytics, experiments, and cross-platform activity into one workspace. The Free plan has defined event, team, and data-retention limits; paid pricing starts at $33/mo per 10k MAU.
Who it suits
devtodev suits developers, analysts, and marketers on teams analyzing apps and games. Its cross-platform reports and experiments may fit teams tracking behavior across mobile, web, and multiple devices.
Plans and prices
Free
Up to 25k MAU · 30 custom events · 5 team members · raw data stored up to 3 months
Read 29 Sep 2026 · devtodev.com
Basic
Up to 250k MAU · 300 custom events · unlimited team members · raw data stored up to 6 months
Read 29 Sep 2026 · devtodev.com
Business
Unlimited MAU · 300 custom events · unlimited SQL · raw data stored up to 12 months
Read 29 Sep 2026 · devtodev.com
Enterprise
Unlimited MAU · 500 custom events · automated data provisioning and SSO · raw data stored up to 18 months
Read 29 Sep 2026 · devtodev.com
On the record
- AI insights
- Its AI-powered insights are described as detecting data patterns, surfacing anomalies, and highlighting growth opportunities.devtodev.com · read 29 Sep 2026
- Analytics
- The platform offers reports on user behavior, retention, monetization, and user journeys.devtodev.com · read 29 Sep 2026
- Cross-platform
- Cross-platform analytics brings user behavior across mobile, web, and multiple devices into one workspace.devtodev.com · read 29 Sep 2026
- Data export
- The Basic plan includes raw data export, including API access.devtodev.com · read 29 Sep 2026
- Experiments
- The platform supports A/B tests and remote configurations for changing app settings in real time.devtodev.com · read 29 Sep 2026
- Hosting
- The subprocessors page lists Amazon Web Services as a data hosting provider in the EU.devtodev.com · read 29 Sep 2026
- Integrations
- The maker lists AppsFlyer, Adjust, Kochava, Branch (Tune), Tenjin, and Slack among supported data sources or integrations.devtodev.com · read 29 Sep 2026
- Intended users
- The maker presents the product for teams analyzing apps and games, including developers, analysts, and marketers.devtodev.com · read 29 Sep 2026
- Plan limits
- The Free plan allows up to 25k MAU, 30 custom events, and five team members, with raw data stored for up to three months.devtodev.com · read 29 Sep 2026
- Product
- devtodev provides product analytics for measuring user behavior and player journeys with basic and custom events.docs.devtodev.com · read 29 Sep 2026
- Security
- The data processing addendum describes TLS 1.3 or similar encryption in transit, AES256 or similar encryption at rest, and periodic penetration testing.app.devtodev.com · read 29 Sep 2026
- Support
- The pricing comparison lists integration and onboarding support, while Enterprise includes premium add-ons and support.devtodev.com · read 29 Sep 2026
- Trial
- The pricing FAQ states that a free 30-day trial gives access to all devtodev features and tools.devtodev.com · read 29 Sep 2026
The review
Overview
devtodev is a product analytics platform for teams building apps and games. It suits developers, analysts, and marketers who need to examine user journeys across platforms and test changes from the same workspace. Its strongest case is breadth; its free tier’s caps on events, seats, and data history may push a growing team to Basic.
Key features
Reports cover user behavior, retention, monetization, and user journeys, with retention, funnel, monetization, and cohort analysis. Basic and custom events let teams track standard activity alongside product-specific actions. Bringing mobile, web, and multi-device behavior together is useful when a product spans environments, though teams should weigh that convenience against the MAU and event limits on lower plans.
AI insights are designed to detect patterns, surface anomalies, and highlight growth opportunities. They can help teams identify changes to investigate; A/B testing and remote configuration then let them compare variations and change app settings in real time. That combination makes devtodev relevant to teams that want to act on analytics as well as report on it.
Integrations include AppsFlyer, Adjust, Kochava, Branch (Tune), Tenjin, and Slack. Basic provides raw data export, including API access, for teams that need their underlying data. The stated protections include TLS 1.3 or similar encryption in transit, AES256 or similar encryption at rest, and periodic penetration testing. Amazon Web Services hosts data in the EU. Integration and onboarding support are included in the pricing comparison; Enterprise adds premium add-ons and support.
Pricing
The Free plan costs $0/mo and allows up to 25k MAU, 30 custom events, five team members, and three months of raw-data storage. It is a credible starting point for smaller teams, but the seat and history limits leave less room for sustained analysis as a product and team expand.
Basic starts at $33/mo per 10k MAU, with up to 250k MAU, 300 custom events, unlimited team members, and six months of raw-data storage. It also includes raw-data export and API access. This is the practical step up for teams that have outgrown Free’s event or storage allowance, though the per-10k-MAU starting price means the cost scales with audience size.
Enterprise has custom pricing and includes unlimited MAU, 500 custom events, automated data provisioning, SSO, and up to 18 months of raw-data storage. It fits larger teams that need those access and provisioning capabilities. Business also has custom pricing, with unlimited MAU, 300 custom events, unlimited SQL, and up to 12 months of raw-data storage; it is the plan to consider when unlimited SQL is the priority.
A free 30-day trial gives access to all features and tools, making it possible to assess the broader product before choosing a paid plan.
Platforms
devtodev supports Android, iOS, macOS, web, and Windows. Its cross-platform analytics is aimed at teams that need to bring activity across mobile, web, and multiple devices into one workspace.
Who it's for
App and game teams that need behavioral, retention, funnel, cohort, and monetization analysis alongside experiments are the clearest fit. Smaller teams can begin on Free; teams with more activity or a need for longer raw-data history can move to Basic. Organizations requiring unlimited MAU, SSO, or automated provisioning have reasons to consider Enterprise. Teams focused on a narrower analytics need may not make use of the platform’s combined reporting and experimentation scope.
Pros and cons
- Pros: Cross-platform behavior, reports, and experiments share one workspace, which suits teams managing product measurement and changes together.
- Pros: Free includes up to 25k MAU and five team members, offering a meaningful starting allowance before a paid plan.
- Pros: Basic includes unlimited team members and raw-data export with API access, useful as analysis needs grow.
- Cons: Free limits custom events to 30 and raw-data retention to three months, restricting tracking depth and historical analysis.
- Cons: Basic begins at $33/mo per 10k MAU, so larger audiences raise the starting cost.
- Cons: Business and Enterprise require custom pricing, making their cost less predictable from the outset.
Alternatives
Choose ByteBrew if a free analytics and live-operations tool for games and apps is the priority; its stated tools are 100% free. GameAnalytics is a fit for teams seeking a free plan with no MAU limits and predefined and custom dashboards, events, funnels, cohorts, retention, and real-time reporting. Keentics may suit a small project that can work within its free allowance of 2M events per month, one project, one team seat, and 90 days of retention.
PlayFab is another option for game teams. FirstLook Engagement Analytics offers a free tier with player-profile, playtester, and email allowances, plus an Analytics Core plan at $149 a month. GameBench is an alternative with a free Pro trial. ThinkingAI Gaming Analytics has a free-forever plan with 2 million events per month, one project, and one seat. Choose HUAWEI Analytics Kit if free data analysis and 30+ automatically collected events are the relevant fit.
Browse Game Analytics Software, Mobile App Analytics Software, or Product Analytics Tools for more options.
Verdict
Choose devtodev if your app or game team needs cross-platform analytics, experimentation, and raw-data access within one product. The free tier gives smaller teams room to begin, while Basic expands the audience, event, seat, and retention allowances. Look elsewhere if predictable low-cost pricing is essential as MAU grows, or if your needs are narrow enough that this combination of analytics and experimentation would go unused.