Heap
Heap · San Francisco, California, United States · founded 2013
What it is
Heap is an analytics product for tracking events and examining user activity. It includes conversion funnels, session recordings, and ecommerce tracking, with API access and API listed as its platform. Its Free plan costs nothing and includes 10,000 monthly sessions with six months of data history. The listed monthly visitor limit is also 10,000, and data retention is described as limited. Growth provides 12 months of data history, while Premier includes unlimited projects and one year of data history. Pro lists account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Heap is made by a company headquartered in San Francisco, California, United States. The listed capabilities center on event tracking, conversion analysis, recordings, and ecommerce activity, with plan details setting out different history periods and additional features.
For and against
For
- Tracks events and conversion funnels
- Includes session recordings and ecommerce tracking
- Free plan allows 10,000 monthly sessions
- API access is listed
- Premier includes unlimited projects
Against
- Data retention is described as limited
- Free plan has six months of data history
- Session Replay is a Pro add-on
The verdict
Heap brings event tracking, funnels, recordings, and ecommerce tracking together. The Free plan sets a 10,000-session monthly allowance, while higher tiers list additional capabilities and data history.
Who it suits
Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity. Its free plan has a defined session limit and data-history period.
Plans and prices
Free
Up to 10k monthly sessions · 6 months data history · core analytics charts · unlimited enrichment sources
Read 15 Oct 2026 · heap.io
Growth
Unlimited users and reports · 12 months data history · CSV exports · chart customization
Read 15 Oct 2026 · heap.io
Pro
Custom session pricing · account analytics · engagement matrix · report alerts
Read 15 Oct 2026 · heap.io
Premier
Custom session pricing · data warehouse integration · behavioral targeting · unlimited projects
Read 15 Oct 2026 · heap.io
On the record
- AI analytics
- The homepage presents Sense Chat and Sense AI for natural-language analysis and proactive insights.heap.io · read 15 Oct 2026
- Android SDK distribution
- Heap Android SDK artifacts are distributed through Maven Central and the quick-start example uses io.heap.core:heap-android-core:0.8.+.developers.heap.io · read 15 Oct 2026
- API access
- Yesheap.io · read 20 Sep 2026
- Autocapture
- A single snippet captures clicks, pageviews, form fills and journeys automatically across websites and products.heap.io · read 15 Oct 2026
- Company founding
- Heap was founded in 2013.crunchbase.com · read 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Heap Inc.crunchbase.com · read 15 Oct 2026
- Company size
- LinkedIn lists Heap as privately held with 201–500 employees.linkedin.com · read 15 Oct 2026
- Conversion funnels
- Yesheap.io · read 20 Sep 2026
- Data retention
- limitedheap.io · read 20 Sep 2026
- Developer documentation
- Heap provides a developer center with installation guides, API reference, help-center links and community resources.developers.heap.io · read 15 Oct 2026
- Documentation depth
- The help center provides product information, resource guides and training courses, while the developer site maintains API references and SDK changelogs.help.heap.io · read 15 Oct 2026
- Ecommerce tracking
- Yesheap.io · read 20 Sep 2026
- Event tracking
- Yesheap.io · read 20 Sep 2026
- Funnels and retention
- The pricing comparison lists funnels, journeys, retention, influence, engagement matrix and account-based analytics.heap.io · read 15 Oct 2026
- Heatmaps
- Heap pricing lists heatmaps as an analytics capability, with add-on availability on paid tiers.heap.io · read 15 Oct 2026
- Hosting and compliance
- Heap says it is hosted in a SOC 2 facility and maintains business-continuity, notification, employee-training and third-party-audit practices.heap.io · read 15 Oct 2026
- Illuminate
- Heap Illuminate is described as a data-science capability that finds friction, opportunities, alternate paths and behaviors associated with conversion or retention.crunchbase.com · read 15 Oct 2026
- Integrations
- Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier.heap.io · read 15 Oct 2026
