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FunnelMob
United States
What it is
FunnelMob combines paid-ad attribution and product analytics for app teams tracking where users come from, how they convert, and the revenue they generate. Its SDK records installs, screen views, purchases, subscription activity, and custom events, with automatic tracking that needs no configuration. Attribution spans Meta, Google, TikTok, and Apple Search Ads, with campaign insights and ROAS reporting. The platform also provides retention reports, funnel analysis, and revenue tracking. An AI agent accepts natural-language questions about analytics and can surface trends, anomalies, and recommendations. Remote configuration includes feature flags, targeted rollouts, dynamic paywall settings, version targeting, and an audit log. Named integrations include App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, and TikTok Ads. FunnelMob runs on web, iOS, and Android. Its free plan is $0/mo, Growth is $49/mo, and Scale has custom pricing. Events over a plan limit are still tracked, but full dashboard access requires an upgrade.
For and against
For
- Tracks installs, purchases, subscriptions, and custom events
- Attributes campaigns across Meta, Google, TikTok, and Apple Search Ads
- Includes retention reports, funnels, and revenue tracking
- Remote config includes feature flags and targeted rollouts
Against
- Free plan is limited to 10K monthly events
- Free plan has one team member
- Events above plan limits require an upgrade for full dashboard access
The verdict
FunnelMob brings attribution, product analytics, and remote configuration together for app teams. The free plan has event and team-member limits, while Growth costs $49/mo.
Who it suits
FunnelMob suits app teams that want to connect acquisition campaigns with in-app activity and revenue. Its Free plan is described for indie developers and small apps getting started with analytics.
Plans and prices
Free
Up to 10K monthly events · 1 team member · limited AI agent
Read 7 Oct 2026 · funnelmob.com
Growth
Up to 100K monthly events · Up to 5 team members · unlimited AI agent
Read 7 Oct 2026 · funnelmob.com
Scale
Unlimited events · Unlimited team members · EU data residency available where available
Read 7 Oct 2026 · funnelmob.com
On the record
- AI agent
- The AI agent accepts natural-language questions about analytics and can surface trends, anomalies, and recommendations.funnelmob.com · read 7 Oct 2026
- Attribution
- The platform attributes installs across Meta, Google, TikTok, and Apple Search Ads, and offers campaign-level insights and ROAS reporting.funnelmob.com · read 7 Oct 2026
- Audience
- The Free plan is described as being for indie developers and small apps getting started with analytics.funnelmob.com · read 7 Oct 2026
- Certifications
- FunnelMob says it is actively pursuing SOC 2 Type II and ISO 27001 certifications.funnelmob.com · read 7 Oct 2026
- Event tracking
- Its lightweight SDK captures installs, screen views, purchases, subscription events, and custom events, with zero-config auto-tracking.funnelmob.com · read 7 Oct 2026
- Integrations
- The site names App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, and TikTok Ads among its integrations.funnelmob.com · read 7 Oct 2026
- Limits
- Events above a plan limit continue to be tracked, but customers must upgrade to keep accessing the full dashboard.funnelmob.com · read 7 Oct 2026
- Privacy
- FunnelMob says it does not sell personal data or use end-user data for its own advertising, cross-customer tracking, or profiling.funnelmob.com · read 7 Oct 2026
- Product
- FunnelMob combines paid ad attribution with product analytics to help app teams track user sources, conversions, and revenue.funnelmob.com · read 7 Oct 2026
- Remote config
- Remote config supports feature flags, targeted rollouts, dynamic paywall settings, version targeting, and an audit log.funnelmob.com · read 7 Oct 2026
- Security
- The privacy policy lists TLS 1.2-or-higher encryption in transit, AES-256 encryption at rest, access controls, and regular vulnerability scanning and penetration testing.funnelmob.com · read 7 Oct 2026
- Support
- The help center directs customers to [email protected] for assistance.funnelmob.com · read 7 Oct 2026
