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Adjust
What it is
Adjust is an attribution and analytics suite for app marketers measuring and improving marketing across platforms. Its measurement tools connect marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape collects marketing data into reports, visualizations, dashboards, and performance metrics. Adjust Growth Copilot lets users ask questions in plain language within Datascape, and Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct people to places inside an app across channels and environments. Audience tools support creating, analyzing, and A/B testing custom groups for retargeting. A partner marketplace lists ad networks, analytics platforms, and data management solutions. The Base plan is free and covers up to 1,500 monthly attributions for up to 12 months; Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Adjust supports Android, iOS, web, and API access. The company was founded in 2012 and is an AppLovin company.
For and against
For
- Connects touchpoints across mobile, web, TV, PC, and console
- Datascape combines reports, dashboards, and performance metrics
- Growth Copilot accepts plain-language questions
- Base plan includes up to 1,500 monthly attributions
- Supports multi-touch and revenue attribution
Against
- Base support is limited to English email and the Help Center
- Growth Solutions are paid add-ons for Core and Enterprise
- Core and Enterprise pricing requires contacting sales
The verdict
Adjust brings cross-platform attribution, reporting, deep linking, and audience tools together for app marketing teams. The free Base plan has a stated attribution allowance, while broader plans and add-ons require a sales inquiry or additional payment.
Who it suits
Adjust suits app marketers who need to measure campaigns across multiple platforms and bring marketing performance data into one reporting environment. Its audience tools and deep links also suit teams working on retargeting and in-app journeys.
Plans and prices
Base
up to 1,500 monthly attributions · email support
Read 15 Oct 2026 · g2.com
Core
up to 250,000 annual attributions · volume discounts · support
Read 15 Oct 2026 · g2.com
Enterprise
over 250,000 annual attributions · deep volume discounts · dedicated support · enterprise SLA
Read 15 Oct 2026 · g2.com
On the record
- Add-ons
- Growth Solutions including TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients.adjust.com · read 11 Oct 2026
- AI
- Growth Copilot lets users query Datascape data in natural language, while Adjust MCP connects aggregated data to external AI workflows.adjust.com · read 15 Oct 2026
- AI tools
- Adjust Growth Copilot supports plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows.adjust.com · read 11 Oct 2026
- API
- Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs.dev.adjust.com · read 15 Oct 2026
- Attribution
- The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events.help.adjust.com · read 15 Oct 2026
- Audiences
- Audience tools support building, analyzing and testing segments for retargeting.adjust.com · read 15 Oct 2026
- Audience tools
- Adjust says its audience tools support building, analyzing, and A/B testing custom groups for retargeting.adjust.com · read 11 Oct 2026
- Automation
- Adjust offers automated bidding, budgeting, allocation rules, anomaly detection and alerts.adjust.com · read 15 Oct 2026
- Availability promise
- Adjust advertises a 99% uptime guarantee.adjust.com · read 15 Oct 2026
- Company
- Adjust says it was founded in 2012 and is an AppLovin company.adjust.com · read 11 Oct 2026
- Company founded
- Adjust says it was founded in 2012.adjust.com · read 15 Oct 2026
- Company headquarters and size
- LinkedIn lists Berlin, Germany as headquarters and a company size of 201–500 employees.linkedin.com · read 15 Oct 2026
- Company ownership
- Adjust identifies itself as an AppLovin company.adjust.com · read 15 Oct 2026
- Data retention
- Adjust states that customer data is deleted from its database within 60 days after contract termination.adjust.com · read 11 Oct 2026
- Datascape
- Datascape consolidates marketing data into reports, dashboards and visualizations.adjust.com · read 15 Oct 2026
- Deep linking
- TrueLink creates branded deep links that route users to destinations inside apps across channels.adjust.com · read 15 Oct 2026
- Documentation
- The Developer Hub provides separate SDK, API and migration documentation, including SDK v5 guides.dev.adjust.com · read 15 Oct 2026
- Fraud controls
- Fraud defenses include SDK-signature protection, click-injection filtering, anonymous-IP filtering, malformed-advertising-ID filtering and behavioral-anomaly detection.adjust.com · read 15 Oct 2026
