AppMetrica

AppMetrica is a mobile-app analytics and growth platform from Yandex, with tools for attribution, product and marketing analysis, reports, funnels, crash insights, and A/B experiments. Teams can use push campaigns aimed at specific user cohorts. Its SDK collects device, session, referral, in-app action, revenue, error, crash, and ANR data. The documentation lists Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration supports purchase and subscription tracking on Custom and Pro plans. The Free plan has no fee and allows 100,000,000 custom events per month and 3,250,000 per day, with limits shared across an organization’s apps. Free users cannot add paid tools or raise limits; Pro includes extended limits, all features such as LTV and Churn predictions, and dedicated chat support. The maker says the service is ISO 27001 certified, offers controls to pause statistics collection until consent, and encrypts documented user data in transit using AES-128. Depersonalized data is stored on Yandex servers in the EU and Russian Federation.

AppMetrica combines app analytics, campaign tools, and SDK data collection, with a free tier and higher-limit paid plans. Check organization-wide limits and the listed privacy and data-location details against your requirements.

AppMetrica suits marketing experts, product managers, analysts, and developers working with iOS and Android apps. It may also fit teams that need attribution, funnel or revenue analysis, and crash reporting.

AppMetrica is a full-cycle mobile-app analytics and growth platform for marketing, product, analytics, and development teams. It suits organizations that want attribution, engagement, product measurement, and diagnostics together, particularly those able to manage shared event limits. The free tier is unusually large, while add-on restrictions, organization-wide quotas, and data-location requirements can make another service a better fit.

Overview

AppMetrica brings attribution, product and marketing analytics, reports, funnels, retention reporting, revenue tracking, crash insights, and A/B experiments into one service. That breadth is useful when one team needs to connect campaign performance with in-app behavior and reliability. Push campaigns can target specific user cohorts, giving marketers an activation tool alongside measurement rather than requiring a separate campaign system.

Its SDK can collect device, session, referral, in-app action, revenue, error, crash, and ANR data. SDK controls can pause statistics collection until the user consents, and the maker says it is ISO 27001 certified. Data described in the privacy documentation is encrypted in transit with AES-128. Depersonalized data is stored on Yandex servers in the EU and the Russian Federation, which may rule it out for organizations with stricter residency policies.

Key features

Measurement and experimentation

Attribution and marketing reports help connect acquisition with outcomes, while funnels, retention reports, and revenue tracking cover the core product-analysis questions. Crash insights and ANR collection extend the service into operational diagnostics. A/B experiments are included for teams that need to evaluate product changes rather than only observe them.

Engagement and data access

Cohort-targeted push campaigns support focused re-engagement. The documented Management, Reporting, Logs, Data Stream, Post, and Push APIs provide several routes for automation and downstream reporting. Apphud integration tracks purchases and subscriptions, but it is reserved for Custom and Pro plans, so free users cannot treat that integration as part of the base package.

Pricing

Free

Free costs $0 with no fees. It allows 100,000,000 custom events per month and 3,250,000 per day, an ample ceiling for many apps. Those limits are shared across every app in the organization, and the plan cannot purchase add-ons or extend its limits. Support is through a feedback form. It is the sensible starting point for teams wanting broad analytics at no cost, provided shared quotas and the absence of paid tools are acceptable.

Custom

Custom pricing depends on selected options. It raises limits and offers optional paid tools, with quotas still applying across all organizational apps. This is the plan for organizations whose volume or feature needs exceed Free, but the final cost must be established before budgeting.

Pro

It adds extended limits, all features including LTV and Churn predictions, and personal support through a dedicated chat. The organization-wide limit model remains, so large portfolios should calculate combined usage rather than size each app independently.

Platforms

Platform coverage includes iOS and Android apps, with API and web access for integrations, reporting, and operational workflows. That combination fits mobile-first products whose data and campaign processes also run through browser or server tooling.

Who it's for

Marketing experts can use attribution, cohort pushes, and campaign analytics; product managers get funnels, retention, revenue, and experiments; analysts gain reports and APIs; developers gain crash, error, ANR, and SDK data. It is less suitable when data must remain outside both the EU and Russian Federation, when teams need independent quotas per app, or when paid-plan costs must be known upfront.

Pros and cons

Pros

• Broad lifecycle coverage: acquisition, product behavior, engagement, experimentation, and crash analysis share one platform.
• Generous free event allowance: 100,000,000 monthly and 3,250,000 daily custom events can support substantial usage without a subscription.
• Consent and security controls: collection can be disabled until consent, and documented data is encrypted in transit with AES-128.
• Extensive API surface: six documented API categories support reporting, logs, streaming, management, posting, and push workflows.

Cons

• Shared organization quotas: every app consumes the same plan limits, complicating multi-app capacity planning.
• Free-plan restrictions: no add-ons or limit extensions, and support is limited to a feedback form.
• Unstated paid pricing: Custom and Pro require cost confirmation before purchase decisions.
• Residency constraint: depersonalized data is stored in the EU and the Russian Federation, which may conflict with policy requirements.

Alternatives

Choose Appfigures when a five-app free allowance and a free trial are more relevant. Aptabase is a better fit for teams seeking unlimited apps, up to 20,000 monthly events, and EU or US residency on its free plan. Umeng U-App offers a permanently free Chinese-language Standard plan with 500 apps, 20 dashboards, and two years of log retention, but no retention analysis or real-time data there. devtodev suits smaller teams capped at 25,000 MAU, 30 custom events, and five members on Free. Firebase Cloud Messaging is the focused choice when the requirement is no-cost push messaging rather than a full analytics suite. Fullstory is an alternative for a free allowance built around 30,000 sessions, 10 seats, and session replay retention. FunnelMob targets teams comfortable with a 10,000-event, one-member free tier and a $49-per-month Growth plan. GameAnalytics is the specialized option for games needing no MAU limit plus dashboards, events, funnels, cohorts, retention, and real-time reporting.

For broader comparisons, see Mobile App Analytics Software, Game Crash Reporting Software, and Product Analytics Tools.

Verdict

AppMetrica is a strong choice for mobile teams that want extensive analytics, cohort engagement, experimentation, and diagnostics with a genuinely capable free event allowance. Choose it when shared organizational quotas and Yandex’s EU/Russian data storage fit your policies; look elsewhere when you need per-app limits, transparent paid pricing, or different residency guarantees.