Best Customer Engagement Software 2026

Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.

Appcues may suit product and customer teams that want to build onboarding and feature-adoption experiences across web and mobile apps.

Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.

It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.

Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

Qualified Signals suits sales and marketing teams targeting high-intent B2B accounts with outbound outreach and advertising.

WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.

Xtremepush is intended for organizations running personalized, multi-channel CRM and loyalty campaigns.

It suits marketers seeking to coordinate customer acquisition, growth and retention across paid, owned and earned media.

It suits teams measuring and optimizing app or web experiences, including growth-focused teams using the self-service Essentials option.

Listrak is intended for retailers and ecommerce brands managing customer data, automated journeys, and engagement across several channels.