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Appcues
What it is
Appcues creates in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support load without requiring engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; the Appcues Studio web dashboard handles other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps and React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can help plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request, and a free trial requires no credit card. The trial permits unlimited flows to be shown to users.
For and against
For
- Supports web, native mobile, and cross-platform mobile SDKs.
- Includes flows, checklists, surveys, and workflows.
- AI is included on every plan.
- Every customer receives implementation and onboarding support.
Against
- No free plan is listed.
- Pricing is available on request.
- Published experiences and monthly active users affect pricing.
The verdict
Appcues combines in-product experiences with analytics and mobile support, while its trial does not require a credit card. Pricing is on request and depends partly on usage and published experiences.
Who it suits
Appcues may suit product and customer teams that want to build onboarding and feature-adoption experiences across web and mobile apps. Its trial and implementation support may be useful to teams evaluating in-product guidance.
Plans and prices
Enterprise
custom MAU volumes · 100 published experiences · 36 months of reporting history · priority support and services support
Read 30 Sep 2026 · appcues.com
Grow
starting at 3,000 MAUs · 25 published experiences · 24 months of reporting history
Read 30 Sep 2026 · appcues.com
Start
up to 3,000 MAUs · 10 published experiences · 12 months of reporting history
Read 30 Sep 2026 · appcues.com
On the record
- AI
- Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data.appcues.com · read 30 Sep 2026
- Analytics
- Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis.appcues.com · read 30 Sep 2026
- Compliance
- Appcues states that it is GDPR compliant and offers a standard data-processing addendum with Standard Contractual Clauses.docs.appcues.com · read 30 Sep 2026
- Experience types
- Appcues supports Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows.docs.appcues.com · read 30 Sep 2026
- Integrations
- Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections.appcues.com · read 30 Sep 2026
- Integration scale
- The Zapier connection supports no-code automations between Appcues and more than 5,000 apps.appcues.com · read 30 Sep 2026
- Mobile capabilities
- Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics.docs.appcues.com · read 30 Sep 2026
- Mobile support
- Appcues mobile supports native iOS and Android apps plus React Native, Flutter, and Ionic through a mobile SDK.docs.appcues.com · read 30 Sep 2026
- Product purpose
- Appcues creates in-product experiences to onboard users, drive feature adoption, collect feedback, and reduce support load without engineering help for every change.docs.appcues.com · read 30 Sep 2026
- Security
- Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests.docs.appcues.com · read 30 Sep 2026
- Support
- Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team.appcues.com · read 30 Sep 2026
- Trial terms
- Appcues offers a free trial with no credit card required and says unlimited flows can be shown to users during the trial period.appcues.com · read 30 Sep 2026
- Usage limits
- Pricing is based on monthly active users, number of installations, and published experiences; if limits are exceeded, experiences continue running until the next billing cycle discussion.appcues.com · read 30 Sep 2026
- Web components
- Appcues Builder is a Chrome extension for creating Flows, Pins, and Banners, while Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration.docs.appcues.com · read 30 Sep 2026
