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Zeta Marketing Platform
New York, NY, United States
What it is
Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It identifies known and anonymous users across devices and maps relationships among customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications also orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents for automating processes and analysing data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine answers questions through natural-language prompts. Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer, while low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs, REST APIs and security options including SAML 2.0 single sign-on, IP whitelisting and multi-factor authentication. Customers can receive a dedicated team and training. Pricing is on request, and Zeta invites visitors to request a demo or contact the company.
For and against
For
- Campaigns span online and in-store touchpoints.
- More than 500 built-in AI agents.
- Includes forecasting, attribution and reporting.
- Offers iOS and Android SDKs and REST APIs.
Against
- Pricing is available only on request.
- No public trial offer is stated.
The verdict
Zeta Marketing Platform combines cross-channel campaign orchestration, identity features, analytics and data onboarding. Pricing and access details require a demo request or contact with Zeta.
Who it suits
It suits marketers seeking to coordinate customer acquisition, growth and retention across paid, owned and earned media. Its SDKs, APIs and low-code data onboarding may also fit teams integrating apps and data sources.
Plans and prices
Zeta Marketing Platform
Pricing not stated; request a demo or contact Zeta for information
Read 4 Oct 2026 · zetaglobal.com
On the record
- Access
- Zeta invites visitors to request a demo or contact the company; the page does not state a public price or trial offer.zetaglobal.com · read 4 Oct 2026
- AI agents
- The platform says it has more than 500 built-in AI agents to automate processes, analyse data and enhance customer experiences.zetaglobal.com · read 3 Oct 2026
- AI assistance
- Zeta says real-time AI assistance can reduce campaign build times by more than 30%, and campaigns can be planned and deployed without code or IT tickets.zetaglobal.com · read 4 Oct 2026
- Analytics
- Zeta Intelligence includes an Opportunity Explorer, forecasting engine, generative AI, attribution modelling and advanced reporting.zetaglobal.com · read 3 Oct 2026
- API
- ZMP provides REST APIs for people, resources, events, and recommendations.docs.zetaglobal.com · read 4 Oct 2026
- Automation channels
- Marketers can design and orchestrate personalised communications across SMS, push notifications, web personalisation, WhatsApp and mobile wallets.zetaglobal.com · read 3 Oct 2026
- Campaign features
- AI agents can generate audiences or quality-check campaigns, while Zeta Opportunity Engine answers questions using natural-language prompts.zetaglobal.com · read 3 Oct 2026
- Channels
- The platform activates across email, social, connected TV, display, video, mobile, and in-store.zetaglobal.com · read 4 Oct 2026
- Data onboarding
- Data Flows connects disparate data sources and manages data workflows through a low-code onboarding solution.zetaglobal.com · read 3 Oct 2026
- Developer access
- Zeta provides iOS and Android SDKs and REST API references for integrating apps and working with ZMP.docs.zetaglobal.com · read 3 Oct 2026
- Features
- Listed features include cookieless capabilities, Identity Manager, behavioural intender audiences, low-code Data Flows, and Customer Pulse for enriching first-party data.zetaglobal.com · read 4 Oct 2026
- Identity
- ZMP recognises known and anonymous users across devices and maps relationships between customers and their networks.zetaglobal.com · read 4 Oct 2026
- Integrations
- ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences.knowledgebase.zetaglobal.com · read 4 Oct 2026
- Intended customers
- Zeta says the platform is designed to help businesses deliver tailored experiences and help marketers acquire, grow, and retain customers.zetaglobal.com · read 4 Oct 2026
- Measurement
- The platform offers performance simulation, ROI forecasting, native A/B and multivariate testing, and attribution of online and offline actions to business outcomes.zetaglobal.com · read 4 Oct 2026
- Platform purpose
- Zeta describes ZMP as an integrated marketing and advertising platform fueled by proprietary signals and real-time AI.zetaglobal.com · read 4 Oct 2026
- Pricing availability
- The platform page invites visitors to request a demo or contact Zeta; it does not state a price or trial offer.zetaglobal.com · read 3 Oct 2026
- Privacy
- Zeta’s privacy FAQ says it supports GDPR compliance, honors Global Privacy Control opt-out signals and offers EU data processing capabilities for ZMP.knowledgebase.zetaglobal.com · read 3 Oct 2026
