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Listrak
Listrak · Lititz, Pennsylvania, United States · founded 1999
What it is
Listrak is a cross-channel marketing platform designed for retailers and ecommerce brands. It combines customer data and identity resolution to create a unified customer view for targeting and real-time activation. Supported channels include email, mobile SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome and activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence lists product and content recommendations, predictive segmentation, an SMS assistant, replenishment, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, targeting, landing pages, preference centers, content customization, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, mobile results, and split tests. Integrations include commerce platforms, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, webhooks, documentation, and implementation support. Pricing is available on request; no trial terms are listed.
For and against
For
- Unifies zero- and first-party customer data
- Supports email, messaging, push, web, and social
- Automates abandonment and replenishment journeys
- Offers predictive segmentation and recommendations
- REST APIs, webhooks, and JavaScript integrations
Against
- Pricing requires contacting Listrak
- No trial terms are listed
- Platform targets retailers and ecommerce brands
The verdict
Listrak brings data unification, journey automation, personalization, analytics, and developer tools into one retail-focused platform. Buyers will need to request pricing and assess its listed integrations and compliance support for their program.
Who it suits
Listrak is intended for retailers and ecommerce brands managing customer data, automated journeys, and engagement across several channels.
Plans and prices
Experience Builder
Standard, Plus, and Premium tiers · pricing tailored to your program
Read 10 Oct 2026 · listrak.com
Listrak platform
Pricing details provided by contacting Listrak or requesting a demo
Read 10 Oct 2026 · listrak.com
On the record
- AI and personalization
- Features include AI-powered product and content recommendations, predictive segmentation, send-time optimization, and dynamic content.listrak.com · read 10 Oct 2026
- AI features
- Listrak Intelligence includes AI-powered product and content recommendations, predictive segmentation, an SMS assistant, replenishment, send-time optimization, dynamic content, and coupon management.listrak.com · read 9 Oct 2026
- Analytics
- Reporting includes campaign, journey, mobile, email, deliverability, and revenue performance measurements.listrak.com · read 10 Oct 2026
- Authentication
- The security policy describes SAML single sign-on, mandatory two-factor authentication for platform login, and account lockout after repeated failed attempts.gxp.listrak.com · read 10 Oct 2026
- Automation
- Journey Hub supports cross-channel journeys and triggered campaigns, including abandonment and replenishment messaging.listrak.com · read 10 Oct 2026
- Channels
- The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences.listrak.com · read 10 Oct 2026
- Company history
- Listrak says it was established in 1999.sms.listrak.com · read 10 Oct 2026
- Compliance support
- Listrak says its team provides strategic guidance, compliance expertise, and ongoing support to clients.listrak.com · read 9 Oct 2026
- CRM integrations
- multiplelistrak.com · read 20 Sep 2026
- Customer data
- Listrak unifies customer data and identities into profiles used for segmentation and cross-channel activation.listrak.com · read 10 Oct 2026
- Customer journeys
- Yeslistrak.com · read 20 Sep 2026
- Developer access
- Developer tools include REST APIs, JavaScript website integrations, webhooks, and developer documentation.listrak.com · read 10 Oct 2026
- Email automation
- Yeslistrak.com · read 20 Sep 2026
- Email compliance
- The email platform page lists compliance support for GDPR, CCPA, CAN-SPAM, and evolving privacy requirements.listrak.com · read 10 Oct 2026
- Lead capture forms
- Yeslistrak.com · read 20 Sep 2026
- Integrations
- Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations.listrak.com · read 10 Oct 2026
- Journey automation
- Journey automation includes welcome and activation, cart and browse abandonment, loyalty and post-purchase journeys, replenishment, product alerts, transactional messages, and custom events.listrak.com · read 9 Oct 2026
- Lead scoring
- Yeslistrak.com · read 20 Sep 2026
