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On the recordRead 12 Oct 202616 facts
Oracle Responsys
Oracle Responsys · Austin, Texas, USA · founded 1977
Plans and prices
Marketing Automation Responsys Enterprise Cloud Service
$2a year
Email, SMS, app, and web push interactions; each quantity represents 1,000 interactions; Full-Serve SMS is counted separately
Read 12 Oct 2026 · oracle.com
On the record
- API
- Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys; asynchronous APIs are under controlled availability.docs.oracle.com · read 12 Oct 2026
- API transport security
- Oracle's REST API guide requires client systems to use TLS 1.2 and documents username-and-password or certificate authentication.docs.oracle.com · read 12 Oct 2026
- Audience
- Oracle positions Responsys for B2C marketers delivering personalized customer engagement at enterprise scale.oracle.com · read 12 Oct 2026
- Campaign channels
- Responsys supports campaigns across email, mobile, SMS, push notifications, and web.oracle.com · read 12 Oct 2026
- Content integration
- The Oracle Content Management integration lets users insert published repository assets into Responsys email and mobile campaigns.docs.oracle.com · read 12 Oct 2026
- Email automation
- Yesoracle.com · read 20 Sep 2026
- Journeys and testing
- Responsys supports event-triggered and behavior-based journeys, plus testing and machine learning models to optimize content, offers, and send times.oracle.com · read 12 Oct 2026
- Oracle integration
- Oracle says Responsys connects with Oracle Fusion Unity Data Platform and Oracle CX applications.oracle.com · read 12 Oct 2026
- Personalization
- Oracle says marketers can use AI-assisted segmentation and predictive targeting to personalize customer engagement.oracle.com · read 12 Oct 2026
- Product role
- Oracle describes Responsys as its B2C cross-channel campaign management product.oracle.com · read 12 Oct 2026
- Purchase requirements
- Oracle's price list says new Responsys customers must first purchase the platform, initial deals require at least a 12-month term, and consulting services are required for initial purchase.oracle.com · read 12 Oct 2026
- Security
- Responsys documents encryption at rest using Oracle Transparent Data Encryption, HTTPS REST APIs, role-based access controls, and optional IP address allowlisting.docs.oracle.com · read 12 Oct 2026
- Support
- Oracle says each Oracle Marketing Cloud subscription includes Oracle Cloud Support, with other support offerings available as upgrades.oracle.com · read 12 Oct 2026
- Third-party apps
- Responsys apps can connect to external systems, and Oracle Cloud Marketplace lists apps including Magento Connector, Facebook Custom Audience, and Pinterest Widget.docs.oracle.com · read 12 Oct 2026
