Best Customer Analytics Software in 2026
Updated
In short: PostHog is ranked #1 of 21 as of 4 October 2026, ahead of Pendo Analytics and Fullstory. The best-ranked option with a free plan is Pendo Analytics. The lowest first paid tier on this page is Kometrics at $1.25/mo.
Customer analytics software helps teams examine patterns in user activity and business outcomes. Compare cohort analysis and retention analysis with revenue analytics to focus on the kinds of questions each option is described as addressing. Data sources and export options matter when considering how information enters and leaves a system. Free-plan availability, paid-from pricing, and tracked-user limits add cost and scale context. Entries include PostHog, Pendo Analytics, and Fullstory, alongside Amplitude and Mixpanel. Consider the analyses you need, the data you work with, and the number of users you expect to track.
21 customer analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 PostHog iPhone + Android RecognisedPhone appDocumentedFree plan 9.3Free
- 2 Pendo Analytics iPhone + Android RecognisedPhone appDocumentedFree plan 9.2Free Data sources: Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadataRetention analysis: YesRevenue analytics: Yes
- 3 Fullstory iPhone + Android RecognisedPhone appDocumentedFree plan 9.1Free
- 4 Amplitude No phone app RecognisedPhone appDocumentedFree plan 8.2Free
- 5 Mixpanel No phone app RecognisedPhone appDocumentedFree plan 8.0$120/mo
- 6 Heap No phone app RecognisedPhone appDocumentedFree plan 7.9Free
- 7 Gainsight PX iPhone + Android RecognisedPhone appDocumentedFree plan 7.9
- 8 Kometrics iPhone only RecognisedPhone appDocumentedFree plan 7.7$1.25/mo Data sources: Stripe, Paddle, Creem, AsaasRetention analysis: YesRevenue analytics: Yes
- 9 Glassbox iPhone + Android RecognisedPhone appDocumentedFree plan 7.3
- 10 KISSmetrics No phone app RecognisedPhone appDocumentedFree plan 7.2$99/mo
- 11 Userpilot iPhone + Android RecognisedPhone appDocumentedFree plan 7.1$299/mo
- 12 LogRocket iPhone + Android RecognisedPhone appDocumentedFree plan 7.0
- 13 ProfitWell Metrics No phone app RecognisedPhone appDocumentedFree plan 6.9Free Data sources: Paddle Billing, Stripe Billing, Zuora, Maxio, Braintree Subscriptions, Recharge, Recurly, Chargebee; manual entry, Transactions API, and Google Sheets via ZapierRetention analysis: YesRevenue analytics: Yes
- 14 Adobe Analytics No phone app RecognisedPhone appDocumentedFree plan 6.8
- 15 Usermaven No phone app RecognisedPhone appDocumentedFree plan 6.4$49/mo
- 16 Dor iPhone + Android RecognisedPhone appDocumentedFree plan 6.3 Data sources: POS, ERP, staffing, e-commerce, reservations, marketing, weather, events, loyalty, CSV/SFTP, REST APIRevenue analytics: Yes
- 17 Countly No phone app RecognisedPhone appDocumentedFree plan 6.2$175/mo
- 18 Baremetrics No phone app RecognisedPhone appDocumentedFree plan 6.2$75/mo
- 19 Mitzu No phone app RecognisedPhone appDocumentedFree plan 5.2
- 20 HAM No phone app RecognisedPhone appDocumentedFree plan 5.0
- 21 UserInsight No phone app RecognisedPhone appDocumentedFree plan 4.8 Data sources: Product usage analytics, product events, funnel steps, in-app feedback, surveys, support tickets, public reviews and session dataRetention analysis: YesRevenue analytics: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer analytics software is ranked first on Samsung Mobile US Press?
PostHog is ranked #1 of 21 with a score of 9.3. Pendo Analytics is second and Fullstory third.
How many of these have a free plan?
9 of the 21 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Kometrics has the lowest first paid tier we found: $1.25/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.