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Ranked on the record · 25 apps

Best Customer Analytics Software 2026

Customer analytics software helps teams examine patterns in user activity and business outcomes. Compare cohort analysis and retention analysis with revenue analytics to focus on the kinds of questions each option is described as addressing. Data sources and export options matter when considering how information enters and leaves a system. Free-plan availability, paid-from pricing, and tracked-user limits add cost and scale context. Entries include PostHog, Pendo Analytics, and Fullstory, alongside Amplitude and Mixpanel. Consider the analyses you need, the data you work with, and the number of users you expect to track.

01

Countly

by Countly
Free plan Free trial Open source From $175 usage-based AndroidiPhone & iPadWebLinuxAPISelf-hosted
02

Amplitude

Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics.

AndroidiPhone & iPadWeb+3
Record5.7 Visit
04

Fullstory

Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics.

AndroidiPhone & iPadWeb+2
Record5.6 Visit
6
PostHog

PostHog may suit product teams seeking analytics, session replay, feature flags, and data routing in one platform.

AndroidiPhone & iPadWeb+5 Free plan Record5.6 Visit
7
Heap

Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity.

AndroidiPhone & iPadWeb+2 Free plan Record5.5 Visit
8
Mixpanel

It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API.

AndroidiPhone & iPadWeb+2 Free plan Record5.3 Visit
9
Kometrics

Kometrics suits subscription businesses that use Stripe, Paddle, Creem, or Asaas and want revenue reporting, cohort exploration, or workspace data access.

iPhone & iPadWebAPI $180 a year Record5.1 Visit
10
Userpilot

It suits product, UX, and customer success teams at SaaS startups and large enterprises seeking no-code engagement and analytics tools.

AndroidiPhone & iPadWeb+2 $299 a month Record5.0 Visit
11
Usermaven

Usermaven is aimed at marketing teams, agencies, brands, B2B SaaS companies, and agencies needing combined attribution and analytics.

WebAPISelf-hosted $49 a month Record4.9 Visit
12
Baremetrics

Baremetrics suits SaaS and subscription businesses that need recurring-revenue metrics, forecasting, and recovery workflows.

WebAPI $75 a month Record4.8 Visit
13 WebAPISelf-hosted $134 a month, billed yearly Record4.8 Visit
14
Dor

Dor suits retailers looking to connect foot traffic with conversion and revenue measures across stores and dates.

AndroidiPhone & iPadWeb+1 $135 a month, billed yearly Record4.7 Visit
15
Gainsight PX

PX suits product teams seeking usage and adoption analysis alongside in-app guidance and surveys.

AndroidiPhone & iPadWeb+2 — Record4.7 Visit
16
LogRocket

LogRocket suits product, engineering, and support teams analyzing web or mobile user behavior.

AndroidiPhone & iPadWeb+2 $176 a month, billed yearly Record4.7 Visit
17
Adobe Analytics

It suits teams analyzing visitor behavior across web and mobile properties, including those that need journey analysis, governance controls, or developer access.

AndroidiPhone & iPadWeb+2 — Record4.5 Visit
18 WebAPI Free plan Record4.5 Visit
19
Quantum Metric

Quantum Metric is aimed at enterprises deploying analytics across multiple digital properties, teams, and use cases.

AndroidiPhone & iPadWeb+2 — Record4.5 Visit
20 WebAPI $239 a month Record4.4 Visit
21
Glassbox

Glassbox is aimed at production operations, marketing or business, and product teams examining digital experiences.

AndroidiPhone & iPadWeb+2 — Record4.2 Visit
22
KISSmetrics

KISSmetrics suits teams tracking events, conversion funnels, and ecommerce behavior through an API.

API $99 a month Record4.0 Visit
23
HAM

HAM suits subscription businesses and retention, data, growth, operations, lifecycle, or executive teams.

Web — Record3.7 Visit
24
ChartMogul

It suits subscription businesses that need revenue trend analysis, forecasting, and data brought together from multiple sources.

Web $1,188 a year Record3.5 Visit