HAM
Dover, Delaware, United States
What it is
HAM is a web analytics platform for subscription brands focused on retention, churn, and growth. It provides cohort analysis, customer segmentation, profitability metrics, and real-time data refresh. Teams can describe a dashboard in plain English, then edit, save, and share the generated result. HAM says custom dashboards include more than 70 charts and segments using attributes such as product, activation date, discount code, and order tags. Custom segments can investigate churn patterns, including drop-offs tied to order number or shipping delays. The platform tracks product additions and removals, including bundles, for cross-sell analysis and average order value growth. It can surface trends and anomalies and compare cohort outcomes during retention tests. HAM says migration history preserves retention, churn, and lifetime-value visibility for cohorts from 12 or more months earlier. Claude Desktop or Claude Code can connect through HAM’s MCP for natural-language subscription-data questions. Listed integrations include Skio, Recharge, Stay, Ordergroove, Klaviyo, Meta, Google Ads, Rivo, Attentive, Gorgias, Okendo, Yotpo, and Loop.
For and against
For
- Provides cohort, segmentation, and profitability analysis
- Dashboards can be created from plain-English descriptions
- Includes more than 70 dashboard charts and segments
- Preserves historical cohorts through platform migrations
- Supports Claude connections for natural-language analysis
Against
- Pricing is available on request
- Sensitive data submissions require written authorization
- Absolute security protection cannot be guaranteed
- No forecast horizon is stated
The verdict
HAM combines subscription analytics, dashboard building, cohort investigation, and retention testing in a web platform. Its real-time refresh and Claude connections may appeal to teams that want conversational access to subscription data.
Who it suits
HAM suits subscription businesses and retention, data, growth, operations, lifecycle, or executive teams. It is designed for organizations analyzing subscriber behavior and testing retention initiatives.
On the record
- AI analysis
- HAM can connect to Claude for natural language questions and analysis of subscription data in real time.goham.io · read 9 Oct 2026
- AI assistant
- HAM connects to Claude Desktop and Claude Code through its MCP for natural-language questions about subscription data.goham.io · read 9 Oct 2026
- AI data use
- HAM says it does not use customer content or personal data to train public or external AI models.goham.io · read 9 Oct 2026
- Audience
- HAM presents itself for subscription businesses and describes use by retention, data, growth, operations, lifecycle, and executive teams.goham.io · read 9 Oct 2026
- Customer data and AI
- HAM's privacy policy says it does not use Customer Content or personal data to train public or external AI models.goham.io · read 9 Oct 2026
- Dashboard charts
- HAM says its custom dashboards include more than 70 charts and segments for attributes such as product, activation date, discount code, and order tags.goham.io · read 9 Oct 2026
- Dashboards
- Users can describe a dashboard in plain English, then edit, save, and share the generated dashboard.goham.io · read 9 Oct 2026
- Integrations
- The site lists Skio, Recharge, Stay, Ordergroove, Klaviyo, Meta, Google Ads, Rivo, Attentive, Gorgias, Okendo, Yotpo, and Loop among its integrations.goham.io · read 9 Oct 2026
- Intended users
- HAM describes features for retention, data, growth, operations, lifecycle, and executive teams at subscription brands.goham.io · read 9 Oct 2026
- Migration history
- HAM says it preserves retention, churn, and lifetime value history through platform migrations, including visibility into cohorts from 12 or more months earlier.goham.io · read 9 Oct 2026
- Monitoring and experiments
- HAM says it can surface trends and anomalies and compare cohort outcomes for retention tests before a full rollout.goham.io · read 9 Oct 2026
- Monitoring and testing
- HAM says it can surface trends and anomalies, and lets teams compare cohort outcomes when testing retention initiatives.goham.io · read 9 Oct 2026
- Pricing availability
- The site directs prospective customers to book a demo and does not state a price on the opened homepage.goham.io · read 9 Oct 2026
- Purpose
- HAM describes itself as an analytics platform built for subscription brands to understand subscriber retention, churn, and growth.goham.io · read 9 Oct 2026
- Retention reporting
- HAM supports custom segments to investigate churn causes, including drop-offs associated with order number or shipping delays.goham.io · read 9 Oct 2026
- Security
- HAM's terms say it maintains internal security controls and commercially reasonable administrative, technical, and physical safeguards for the product and customer content.goham.io · read 9 Oct 2026
- Sensitive data limits
- HAM's terms prohibit submitting protected health information, payment card or banking details, children's data, government identifiers, and specified sensitive personal data without written authorization.goham.io · read 9 Oct 2026
- Subscriber value
- HAM tracks product additions and removals, including bundles, to support cross-sell analysis and average order value growth.goham.io · read 9 Oct 2026
