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Usermaven
What it is
Usermaven is a paid analytics platform combining marketing attribution, website and product analytics, CRM data, and customer journeys. It connects touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue. The platform includes funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis. Maven AI answers questions about analytics data, while MCP connects compatible AI assistants and agents. All plans include automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking, with a described 365-day attribution window. Integrations include Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Slack, Zapier, and BigQuery. Growth costs $84 a month; Scale costs $199 a month. White label analytics starts at $49 monthly, BigQuery export is $120 monthly, and guided setup is $499 one-time. A 14-day trial needs no credit card, but there is no free plan. Enterprise offers private-cloud or on-premise deployment and advanced access controls.
For and against
For
- Combines attribution, product, website, and CRM analytics
- Automatic and cookieless tracking on all plans
- Maven AI answers analytics questions
- Lists 36 integrations
- 14-day trial without a credit card
Against
- No free plan
- Growth starts at $84 a month
- Add-ons carry separate charges
The verdict
Usermaven brings attribution, analytics, customer journeys, and AI access into one platform. Its paid structure and separately priced add-ons should be reviewed alongside the available deployment and security options.
Who it suits
Usermaven is aimed at marketing teams, agencies, brands, B2B SaaS companies, and agencies needing combined attribution and analytics. Enterprise teams can use private-cloud or on-premise deployment and additional access controls.
Plans and prices
Growth
250,000 events/month starting tier · 3 users · 3 workspaces · 5 years of data history
Read 4 Oct 2026 · usermaven.com
Scale
250,000 events/month starting tier · Unlimited users · 5 workspaces · 7 years of data history
Read 4 Oct 2026 · usermaven.com
White label analytics
Custom branding and themes · Dashboard and tracking domains · White-labeled emails · Multi-workspace support
Read 4 Oct 2026 · docs.usermaven.com
BigQuery export
Continuous export of raw Usermaven event data to a Google BigQuery project
Read 4 Oct 2026 · docs.usermaven.com
Guided setup and tracking plan
Expert setup guidance · Customized tracking plan · Implementation support · Testing and validation
Read 4 Oct 2026 · docs.usermaven.com
Enterprise
Unlimited users · Custom workspaces · Unlimited data history · Custom integrations and data controls
Read 4 Oct 2026 · usermaven.com
On the record
- Analytics features
- The platform lists funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis.usermaven.com · read 4 Oct 2026
- API access
- Yesusermaven.com · read 21 Sep 2026
- Attribution
- It connects customer touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue.usermaven.com · read 4 Oct 2026
- Attribution window
- The product page describes a 365-day attribution window for long-term attribution across the funnel.usermaven.com · read 4 Oct 2026
- Audience
- Usermaven describes its product as serving marketing teams, agencies, and brands, with solutions for B2B SaaS and agencies.usermaven.com · read 4 Oct 2026
- Company
- Usermaven says it was founded in 2021 and is bootstrapped and independent.usermaven.com · read 4 Oct 2026
- Conversion funnels
- Yesusermaven.com · read 21 Sep 2026
- Data retention
- extendedusermaven.com · read 21 Sep 2026
- Ecommerce tracking
- Yesusermaven.com · read 21 Sep 2026
- Enterprise deployment and access
- Enterprise options include private-cloud or on-premise deployment, SAML SSO, role-based access, audit logs, and advanced security.usermaven.com · read 4 Oct 2026
- Event tracking
- Yesusermaven.com · read 21 Sep 2026
- Integrations
- The integrations directory lists 36 integrations, including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Paddle, Slack, Zapier, and BigQuery.usermaven.com · read 4 Oct 2026
- Maven AI and MCP
- Maven AI answers questions about analytics data, and MCP connects compatible AI assistants and agents to that data.usermaven.com · read 4 Oct 2026
- Privacy and data protection
- Usermaven offers a Data Processing Agreement and describes technical and organizational measures including access controls, infrastructure practices, and encryption where appropriate.usermaven.com · read 4 Oct 2026
- Product
- Usermaven combines marketing attribution, website and product analytics, CRM data, and customer journeys in one platform.usermaven.com · read 4 Oct 2026
- Setup and support
- The company offers onboarding and setup services, and Enterprise includes a dedicated customer success manager and SLA support.usermaven.com · read 4 Oct 2026
- Paid from
- 84usermaven.com · read 21 Sep 2026
- Tracking
- All plans include automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking.usermaven.com · read 4 Oct 2026
