Dor
San Francisco, California, United States
What it is
Dor combines a battery-powered thermal foot-traffic counter with analytics software for retailers. Its dashboard tracks visits, conversion rates, and revenue by store and date range, and supports comparisons across stores and periods. Dor’s Retail Intelligence layer provides AI insight summaries and recommended next actions using sources such as POS, ERP, staffing, weather, and events. The sensor is installed indoors with peel-and-stick mounting and does not rely on the store’s network. Dor describes its thermal counts as anonymous and its sensor as GDPR compliant. Users can view and download cloud data, connect BI tools through API support, and set role-based access for unlimited users. Data connections can use direct integrations, API keys, secure CSV/SFTP uploads, or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland, and RICS; Toast is marked coming soon. The Annual plan is $135/month with annual billing and a $300 one-time hardware cost. The Monthly plan is $150/month and also carries a $300 one-time hardware cost. Both plans include web and mobile access, hourly dashboard updates, API and data export, a dedicated customer success manager, and in-app chat.
For and against
For
- Tracks foot traffic, conversion, and revenue
- Compares stores and date ranges
- Sensor installation does not rely on store network
- Includes API access and data export
- Unlimited user seats
Against
- Annual plan includes a $300 one-time hardware cost
- Monthly plan includes a $300 one-time hardware cost
- Counts do not provide age or gender data
- No free plan or free trial
The verdict
Dor pairs retail traffic counts with store analytics and connections to business data. Retailers should account for the hardware charge and the absence of demographic counts when assessing fit.
Who it suits
Dor suits retailers looking to connect foot traffic with conversion and revenue measures across stores and dates. Its people-counting data does not provide shopper age or gender demographics.
Plans and prices
Annual
Unlimited user seats · Web/mobile access · 1-click POS integration · Hourly dashboard updates
Read 7 Oct 2026 · getdor.com
Monthly
Unlimited user seats · Web/mobile access · 1-click POS integration · Hourly dashboard updates
Read 7 Oct 2026 · getdor.com
On the record
- Analytics
- The dashboard tracks foot traffic, conversion rates and revenue by store and date range, and supports comparisons across stores and dates.getdor.com · read 7 Oct 2026
- Counting limits
- Dor says anonymous thermal counts do not provide demographic data such as shoppers’ age groups or genders.getdor.com · read 7 Oct 2026
- Data access
- Users can view and download cloud-based data, use API support for BI tools, and manage unlimited users with role-based access.getdor.com · read 7 Oct 2026
- Data connections
- Dor says it can connect data through direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines.getdor.com · read 7 Oct 2026
- Doorway limits
- The pricing FAQ says the sensor is designed for indoor standard doorways and may be top-mounted on door frames up to 8 ft wide and 12 ft tall.getdor.com · read 7 Oct 2026
- Free trial
- The pricing FAQ says Dor does not offer a free trial and offers a 30-day money-back guarantee instead.getdor.com · read 7 Oct 2026
- Integrations
- Dor lists Lightspeed, Shopify, Square, Heartland and RICS among its POS partners, with Toast marked coming soon.getdor.com · read 7 Oct 2026
- Intended users
- Dor describes its solution as helping retailers understand foot traffic and make decisions about conversion, staffing and marketing.getdor.com · read 7 Oct 2026
- Privacy
- Dor says its thermal sensors protect customer privacy; its people-counting page describes the data as anonymous and says the sensor is GDPR compliant.getdor.com · read 7 Oct 2026
- Product
- Dor combines a battery-powered thermal foot-traffic counter with software analytics for retailers.getdor.com · read 7 Oct 2026
- Retail intelligence
- Dor says its Retail Intelligence layer provides AI insight summaries and recommended next actions using sources such as POS, ERP, staffing, weather and events.getdor.com · read 7 Oct 2026
- Sensor setup
- The battery-operated sensor is self-installed with peel-and-stick mounting and does not rely on the in-store network.getdor.com · read 7 Oct 2026
- Support
- Dor lists phone, email and chat support, proactive remote hardware issue resolution, and a dedicated customer success manager.getdor.com · read 7 Oct 2026
