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Adobe Analytics
Adobe Analytics · San Jose, California, USA · founded 1982
What it is
Adobe Analytics collects and processes visitor behavior from digital properties for analysis, reporting, and delivery of behavioral insights to destinations. It can ingest data from web, mobile, kiosks, and streaming media, including paid and owned channels. Users can adjust views and fields on post-processed data without changing the original dataset. Analysis capabilities include segmentation, cohort analysis, anomaly detection, and contribution analysis using AI and machine learning services. Channel tools show visitor flow and fallout areas to help examine journeys and locate conversion or disengagement points. Governance features include alerts, policies, and residency controls for managing sensitive-data access and geographic storage. Adobe lists integrations including Adobe Journey Optimizer, Adobe Target, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer options include SDKs, API access, SQL connectors, Experience Platform Web SDK, and support for R and Python. The product primarily focuses on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. It is paid, has no free plan, and pricing is available on request; a free trial option is offered.
For and against
For
- Ingests data from web, mobile, kiosks, and streaming media.
- Includes segmentation and cohort analysis.
- Provides visitor flow and fallout views.
- Offers SDKs, API access, and SQL connectors.
Against
- No free plan is offered.
- Pricing is available on request.
- Primary focus is web and mobile behavior.
The verdict
Adobe Analytics combines digital data collection with analysis, journey views, and governance features. Its stated scope centers on web and mobile behavior, and buyers must request pricing.
Who it suits
It suits teams analyzing visitor behavior across web and mobile properties, including those that need journey analysis, governance controls, or developer access. Organizations seeking broader cross-channel analysis beyond web and mobile may need to consider the separate product scope Adobe describes.
Plans and prices
Foundation Pack
Primary and secondary server calls · excludes Report Builder, Contribution Analysis, Customer Attributes, Live Stream, Media Starts and Advertising Analytics
Read 15 Oct 2026 · helpx.adobe.com
Prime
Primary and/or secondary server calls · excludes Live Stream and Media Starts
Read 15 Oct 2026 · helpx.adobe.com
Select
Primary and/or secondary server calls · excludes Contribution Analysis, Live Stream and Media Starts
Read 15 Oct 2026 · helpx.adobe.com
Ultimate
Primary and/or secondary server calls · excludes Live Stream
Read 15 Oct 2026 · helpx.adobe.com
Digital analytics (Adobe Analytics)
Select, Prime, and Ultimate packages; quote depends on implementation scope, data volume, features, users, integrations, services, and contract terms
Read 12 Oct 2026 · business.adobe.com
On the record
- 2026 release
- Adobe added Journey Canvas to Adobe Analytics with general availability in June 2026.experienceleague.adobe.com · read 15 Oct 2026
- AEM and Target integration
- Adobe Experience Manager provides an opt-in integration with Adobe Analytics and Adobe Target for page tracking, analysis and personalization.experienceleague.adobe.com · read 15 Oct 2026
- Analysis
- Features include AI and machine learning services such as anomaly detection and contribution analysis, plus segmentation and cohort analysis.business.adobe.com · read 12 Oct 2026
- API access
- Yesbusiness.adobe.com · read 20 Sep 2026
- Attribution
- The product includes attribution reporting and tools for measuring which campaigns and channels contribute to conversion.business.adobe.com · read 15 Oct 2026
- Authentication
- API clients are created in Adobe Developer Console and can authenticate with OAuth user or OAuth server-to-server credentials.developer.adobe.com · read 15 Oct 2026
- Collection APIs
- Adobe provides Data Insertion, Bulk Data Insertion and Media Collection APIs for server-side collection.developer.adobe.com · read 15 Oct 2026
- Conversion funnels
- Yesbusiness.adobe.com · read 20 Sep 2026
- Data collection
- It can ingest digital data from web, mobile, kiosks, and streaming media, including data from paid and owned channels.business.adobe.com · read 12 Oct 2026
- Data retention
- standardbusiness.adobe.com · read 20 Sep 2026
- Data views
- Users can adjust views and fields on post-processed data without altering or destroying the original dataset.business.adobe.com · read 12 Oct 2026
- Deep segmentation
- Digital analytics provides advanced segmentation to compare audience behavior and identify groups associated with conversions.business.adobe.com · read 15 Oct 2026
- Developer access
- Adobe lists SDKs, API-level access, SQL connectors, Experience Platform Web SDK, and support for R and Python across its analytics integration capabilities.business.adobe.com · read 12 Oct 2026
- Documentation depth
- Adobe's documentation covers implementation, administration, components, exports, imports, Media Analytics, tutorials, blueprints and APIs.experienceleague.adobe.com · read 15 Oct 2026
- Ecommerce tracking
- Yesbusiness.adobe.com · read 20 Sep 2026
- Event tracking
- Yesbusiness.adobe.com · read 20 Sep 2026
- Governance
- Adobe describes enterprise data collection and governance controls, including permissions and automated processing.business.adobe.com · read 15 Oct 2026
- Hosting model
- Adobe's security overview says Analytics components are hosted in Adobe-owned or leased data centers, while AppMeasurement software runs on the customer's web server.adobe.com · read 15 Oct 2026
