MotorDesk suits automotive dealerships managing vehicle stock, customer enquiries, and sales operations.
Free trial From £79 a month AndroidiPhone & iPadWebWindowsMacLinux+1
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Best Automotive CRM Software 2026
Facts read 28 Sep 2026 – 21 Oct 2026
MotorDesk leads this list of 33 (record score 6.0). Dealer-Mate is next (record score 5.8), and DealerWyze is the highest-placed with a free plan (record score 5.0).
Automotive CRM software is designed for dealership teams managing leads and customer follow-up. Compared on lead routing and lead source capture, the entries offer criteria for considering how incoming prospects are handled. DMS integration can be weighed against the systems already in use, while SMS messaging and workflow automation relate to communication and repeatable tasks. Mobile app availability, free-plan access, and the paid-from price round out the comparison. VinSolutions, Vital Software, and DealersCloud CRM are among the options shown. Think about the lead-management work your team needs to support and compare the listed features with your dealership's processes and operating setup.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 MotorDesk | MotorDesk suits automotive dealerships managing vehicle stock, customer enquiries, and sales operations. | 6.0 | £79 a month | Free trial | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 02 Dealer-Mate | It suits dealerships across vehicle and equipment categories that need deal, inventory, CRM, or parts and service functions. | 5.8 | $65 a month | Free trial | Android, iPhone & iPad, Web, Windows | 20 Oct 2026 |
| 03 Salesforce Automotive Cloud | 5.4 | $15 a month, billed yearly | Free trial | Android, iPhone & iPad, Web, API | 15 Oct 2026 | |
| 04 CDK CRM | CDK CRM suits auto dealerships looking to coordinate lead handling, customer communications and follow-up across Sales and Service. | 5.2 | $28 a month | — | Android, iPhone & iPad, Web, API | 14 Oct 2026 |
| 05 DealerPilot | 5.2 | £79 a month, billed yearly | Free trial | Android, iPhone & iPad, Web, API | 20 Oct 2026 | |
| 06 KUKUI | It suits independent automotive repair shops looking to combine marketing, customer communications, and shop-focused engagement tools. | 5.2 | — | — | Android, iPhone & iPad, Web | 15 Oct 2026 |
| 07 Get My Auto CRM | 5.1 | $695 a month | Free trial | Android, iPhone & iPad, Web, Windows | 19 Oct 2026 | |
| 08 DealerWyze | 5.0 | $150 a month | Free plan | Web | 8 Oct 2026 | |
| 09 CarDog | 4.9 | $300 a month | — | Android, iPhone & iPad, Web | 8 Oct 2026 | |
| 10 DealersCloud CRM | It is built for independent dealerships, from a single lot to a multi-rooftop group, including Buy Here Pay Here operations. | 4.6 | $495 a month | — | Android, iPhone & iPad, Web, Mac | 15 Oct 2026 |
02
Dealer-Mate
It suits dealerships across vehicle and equipment categories that need deal, inventory, CRM, or parts and service functions.
AndroidiPhone & iPadWeb+3 Record5.8 Visit
03
Salesforce Automotive Cloud
AndroidiPhone & iPadWeb+1 Record5.4 Visit
04
CDK CRM
CDK CRM suits auto dealerships looking to coordinate lead handling, customer communications and follow-up across Sales and Service.
AndroidiPhone & iPadWeb+1 Record5.2 Visit
05
DealerPilot
AndroidiPhone & iPadWeb+1 Record5.2 Visit
6
KUKUI
AndroidiPhone & iPadWeb — Record5.2 Visit It suits independent automotive repair shops looking to combine marketing, customer communications, and shop-focused engagement tools.
10
DealersCloud CRM
AndroidiPhone & iPadWeb+2 $495 a month Record4.6 Visit It is built for independent dealerships, from a single lot to a multi-rooftop group, including Buy Here Pay Here operations.
13
Tekion ARC CRM
AndroidiPhone & iPadWeb+1 — Record4.3 Visit It is designed for dealerships, including multi-store dealer groups that need shared customer records, lead management, and campaign tools.
14
DealerClick CRM
AndroidiPhone & iPadWeb — Record4.2 Visit It suits independent auto, RV, and powersports dealerships that need lead routing, follow-up campaigns, and pipeline management.
15
DealerPeak
AndroidiPhone & iPadWeb+1 — Record4.2 Visit DealerPeak may suit auto groups and dealerships managing customers, sales, and marketing across one or multiple stores.
16
DealerSocket CRM
AndroidiPhone & iPadWeb — Record4.2 Visit DealerSocket CRM is intended for franchise and independently owned dealerships, including BHPH dealers and dealership groups.
17
PBS Systems v10 APEX
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It suits automotive dealerships looking to manage sales, service, parts, accounting, and customer relationships in one platform.
19
VinSolutions
AndroidiPhone & iPadWeb — Record4.1 Visit VinSolutions is built for automotive retail dealerships and their sales and marketing teams managing customer information, sales activity, and communications.
20
Vital Software
AndroidiPhone & iPadWeb — Record4.1 Visit It suits automotive dealers, dealer groups and OEMs that need shared reporting across sales, service or lead activity.
23
DriveCentric
AndroidiPhone & iPadWeb — Record3.9 Visit DriveCentric is for dealerships seeking CRM tools for lead follow-up and customer communications.
24
Keyloop enquiryMAX
iPhone & iPadWebAPI — Record3.9 Visit It suits car dealerships seeking to manage showroom sales activity and leads from multiple channels.
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