DealersCloud CRM

DealersCloud CRM is a customer relationship management system for independent dealerships. It brings leads from websites, marketplaces, phone, and the lot into one queue, while keeping emails and texts on the customer record. Round-robin assignment moves leads through dealer-defined groups and can route untouched leads to the next person after a timer. The CRM can auto-merge obvious duplicates that share a phone number and email address, and each merge can be undone. Mobile app access is included on every plan, with Android, iOS, and web access. The broader platform covers inventory, CRM, deal desking and F&I, accounting and reporting, Buy Here Pay Here, floor plan, a custom dealer website, and DealersAI. A description generator, CRM re-engagement campaigns, and dealersGPT chatbot come with every plan; advanced DealersAI modules are premium. DealersCloud connects to RouteOne, Dealertrack, CUDL, CARFAX, and marketplace feeds including Cars.com, CarGurus, and Autotrader. Pricing is customized by dealership size and available on request, with no per-seat fees, hidden costs, or long-term contracts listed.

DealersCloud CRM pairs lead management with a broader platform for independent dealerships. Pricing is customized by dealership size, so prospective customers need to request a quote; advanced DealersAI modules are also premium.

It is built for independent dealerships, from a single lot to a multi-rooftop group, including Buy Here Pay Here operations. Its lead queue and broader dealership modules suit teams seeking CRM alongside inventory and dealership management tools.

Overview

DealersCloud CRM is a lead-management system for independent dealerships, from single-lot stores to multi-rooftop groups, including Buy Here Pay Here operations. It is best suited to dealers who want customer follow-up alongside broader dealership tools; custom pricing and premium advanced AI make a quote essential before committing.

Its central strength is a shared lead queue connected to a larger platform for inventory, sales, finance and accounting. That breadth can reduce the need to assemble separate dealership systems, but may be more than a store seeking only a standalone CRM needs.

Key features

Lead handling and routing

Website, marketplace, phone and lot leads feed into one queue, while emails and texts stay with the customer record. Dealer-defined groups receive leads in round-robin order, and a timer can pass an untouched lead to the next person. This gives teams a clear process for distributing incoming work, though its usefulness depends on setting up groups and response timing to match the store.

The CRM can automatically merge records when both phone number and email address match, and a merge can be undone. That combination helps limit duplicate customer histories without making an automated match irreversible.

One platform beyond CRM

The wider system covers inventory and VIN decoding, deal desking and F&I, accounting and financial reporting, marketing feeds, a custom dealership website, Buy Here Pay Here and floor plan. It connects with RouteOne, Dealertrack, CUDL and CARFAX, as well as marketplace feeds from Cars.com, CarGurus and Autotrader. These connections and modules are useful for stores trying to coordinate more dealership work in one environment; buyers interested only in lead tracking may not benefit from the platform's wider scope.

AI, security and support

Every plan includes a description generator, CRM re-engagement campaigns and the dealersGPT chatbot. More advanced DealersAI tools—such as AI receptionist, web chat, vehicle appraisal, price analysis and sales and CRM intelligence—are premium, so the included AI should not be mistaken for the full automation package.

DealersCloud says it operates a SOC 2-aligned security program with encryption, role-based access controls, multi-tenant isolation and a 99.9% uptime SLA. It supports CCPA and GDPR requests and says it never sells dealership or end-customer data. Onboarding includes live training and continuing phone, email and chat support.

Pricing

DealersCloud uses custom pricing based on dealership size, with no per-seat fees, hidden costs or long-term contracts. There is no published starting price, so buyers will need a dealership-specific quote to assess the total cost.

The no-per-seat approach favors teams with multiple staff members, while inventory volume and data feeds affect the quote for The Core Platform. Advanced AI adds a separate usage-sensitive cost. No numeric prices, trial terms or renewal terms are stated for these plans, so the practical comparison begins with a quote rather than a published price ladder.

Platforms

DealersCloud CRM is available on Android, iOS and the web. Mobile app access is included on every plan, making it practical for dealership staff who need the CRM away from a desktop without treating mobile access as an extra purchase.

Who it's for

This is a strong match for independent dealers that want lead routing, customer communications and dealership operations coordinated in a broader system, particularly multi-rooftop groups and Buy Here Pay Here businesses. Stores with multiple users may value unlimited users and no per-seat fees. A dealership looking only for a lightweight, standalone CRM—or one that needs a public price to shortlist software—should weigh the platform's breadth and quote-based pricing carefully.

Pros and cons

• Pros: Leads from four dealership channels share one queue, with customer emails and texts retained on their records, supporting a more continuous follow-up process.
• Pros: Round-robin assignment and timer-based reassignment give dealerships a defined way to distribute leads and recover untouched inquiries.
• Pros: Included mobile access and unlimited users on The Core Platform avoid separate seat charges for growing teams.
• Pros: Migration, configuration and staff training are handled by the company, backed by ongoing phone, email and chat support.
• Cons: Custom pricing gives buyers no public price point for an initial cost comparison.
• Cons: Advanced AI capabilities are a premium add-on, so the AI included with every plan is not the complete automation suite.
• Cons: The broad dealership platform may be unnecessary overhead for a store that only wants lead management.

Alternatives

For a broader comparison, browse Automotive CRM Software or Dealer Management Systems Software.

Consider DealerOS if published monthly pricing and inventory-based tiers are more important than a customized quote: its Starter plan is $1,499 a month for 30 inventory units, while Professional is $2,499 a month with unlimited inventory and Enterprise is $3,999 a month. DexDMS is another paid web option for independent dealerships, with one subscription, pricing provided after a demo and no setup fees to see it.

Advectus Heavy Truck DMS, EasyCars, Autosoft DMS, Dealertrack DMS, DX1 and Omnna Powersports DMS are also paid dealership software options.

Verdict

DealersCloud CRM is best for independent dealerships that want lead management tied to inventory, desking, finance and other operating tools, with mobile access and no per-seat fees. Its broad scope and migration support are compelling; the main reason to look elsewhere is the lack of a public price and the extra cost of advanced AI.