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CDK CRM
Austin, Texas, United States
What it is
CDK CRM is automotive CRM software for dealership Sales and Service teams handling leads, appointments, customer engagement and follow-up. Its Unified Customer Inbox brings email, text, chat and other conversations into one place. The AI Virtual Assistant can engage leads, route them and support timely follow-up; other AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports show dealership activity, performance and trends. The product includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. CDK lists Android, iOS, web and API platforms. The company states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. Customer Care Portal support includes AI-driven self-service, live agent chat, phone support and online case submissions. Pricing is available by request.
For and against
For
- Unified inbox combines email, text, chat and other conversations.
- AI assistant supports lead engagement, routing and follow-up.
- Dashboards track dealership activity, performance and trends.
- Includes lead routing, SMS and workflow automation.
- APIs support record changes and real-time updates.
Against
- Pricing is available by request, not listed.
- Product page does not specify mobile operating systems for its mobile tools.
The verdict
CDK CRM combines dealership-focused customer management with communications, marketing and analytics. Teams considering it will need to request a demo or contact CDK for pricing.
Who it suits
CDK CRM suits auto dealerships looking to coordinate lead handling, customer communications and follow-up across Sales and Service. It may also fit teams seeking dealership-specific marketing and reporting tools.
Plans and prices
Extract-only base
Extract integration · data types billed separately at $23 each
Read 14 Oct 2026 · cdkglobal.com
Customer Writeback
Customer data writeback integration
Read 14 Oct 2026 · cdkglobal.com
Front Office additional application
CRM and Desking package applications
Read 14 Oct 2026 · cdkglobal.com
Front Office package
CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks
Read 14 Oct 2026 · cdkglobal.com
CDK CRM
Pricing not publicly listed · dealership CRM
Read 14 Oct 2026 · cdkglobal.com
On the record
- AI features
- The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows.cdkglobal.com · read 7 Oct 2026
- AI Virtual Assistant
- AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses.cdkglobal.com · read 14 Oct 2026
- AI writing and summaries
- The CRM can summarize conversations and draft or refine customer responses with AI assistance.cdkglobal.com · read 14 Oct 2026
- Analytics
- The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends.cdkglobal.com · read 7 Oct 2026
- API products
- Publicly listed API products include CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities and Sales Customer APIs.www2.cdkglobal.com · read 14 Oct 2026
- Async integration
- CDK asynchronous APIs use event-driven updates, OpenAPI conventions, ordered delivery and OAuth2-secured relays.cdkglobal.com · read 14 Oct 2026
- Audience
- CDK CRM is presented for auto dealerships and dealership Sales and Service teams.cdkglobal.com · read 7 Oct 2026
- Company
- CDK says it has empowered dealers with technology for over 50 years.cdkglobal.com · read 7 Oct 2026
- Company facts
- LinkedIn lists CDK Global as a privately held Austin, Texas software company founded in 1972 with 5,001–10,000 employees and nearly 15,000 North American retail locations served.linkedin.com · read 14 Oct 2026
- Compliance
- CDK reports SOC 1 and SOC 2 attestations, ISO/IEC 27001:2022 certification and alignment with the NIST Cybersecurity Framework.cdkglobal.com · read 14 Oct 2026
- CRM API
- Fortellis-hosted CDK CRM APIs support record retrieval, historical-record access, record creation or editing, and asynchronous updates.www2.cdkglobal.com · read 14 Oct 2026
- Customer communications
- The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox.cdkglobal.com · read 7 Oct 2026
- Customer data platform
- CDK’s built-in CDP claims 257 million unique consumer IDs and surfaces unified profiles inside sales, service and operations workflows.cdkglobal.com · read 14 Oct 2026
- Data portability
- CDK says export and import tools are available without charge for systems built or controlled by customers or ISVs.cdkglobal.com · read 14 Oct 2026
- Developer documentation
- Fortellis is described as providing detailed API and implementation documentation with a developer-focused exchange.www2.cdkglobal.com · read 14 Oct 2026
- Integrations
- CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates.www2.cdkglobal.com · read 7 Oct 2026
- Lead response
- CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up.cdkglobal.com · read 7 Oct 2026
- Limit: Android app
- Google Play reviewers report crashes that lose work, disabled notifications, limited navigation and unhelpful support.play.google.com · read 14 Oct 2026
