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DealerPilot

Plans and prices

Starter

£79a month, billed yearly

up to 40 vehicles · 3 staff · DVLA/MOT lookup · leads

Professional

£129a month, billed yearly

up to 100 vehicles · 8 staff · Starter features · marketplace lead inbox

Enterprise

£249a month, billed yearly

unlimited vehicles · unlimited staff · Professional features · custom integrations

Every plan, in full

On the record

AI
Built-in AI is included with Professional and Enterprise, is powered by GPT-4o, and can answer questions about stock, sales, workflow and reminders.dealerpilot.co.uk · read 9 Oct 2026
AI assistant
Ask DealerPilot supports chat, voice input and number-plate reading on Professional and Enterprise plans, subject to fair-use limits.dealerpilot.co.uk · read 20 Oct 2026
AI data handling
Optional AI sends questions, relevant records, voice audio or plate images to OpenAI; recordings are not retained and API data is not used for model training.dealerpilot.co.uk · read 20 Oct 2026
Battery management
Battery rotation identifies cars due for charging and records when charging was completed.dealerpilot.co.uk · read 20 Oct 2026
Changelog: September 2026
Recent releases added newest-first stock sorting and mileage flags, warranty-inclusive sales prints, rebuilt lead stages, SMS walkaround tracking, vendor directories and role-based costing.dealerpilot.co.uk · read 20 Oct 2026
Company listing
SourceForge lists DealerPilot as founded in 2026 and based in the United Kingdom.sourceforge.net · read 20 Oct 2026
Cost controls
Purchase, MOT, service and parts costs are recorded against vendors, with role-based visibility for cost prices.dealerpilot.co.uk · read 20 Oct 2026
CRM
The CRM links customer conversations with vehicles and deal stages, and supports enquiries, appointments, proposals and handovers.dealerpilot.co.uk · read 9 Oct 2026
CRM and diary
The platform includes customer CRM, a diary, test-drive electronic signatures, commissions, finance-company records and analytics.dealerpilot.co.uk · read 20 Oct 2026
Developer documentation
The official site exposes no public API reference, SDK repository or developer documentation; integrations are described at a high level in legal pages.dealerpilot.co.uk · read 20 Oct 2026
Founder background
The founder describes two years in sales, administration and management at a UK independent dealership before building DealerPilot.dealerpilot.co.uk · read 20 Oct 2026
Independent listing status
TopBusinessSoftware labels its page as verified customer reviews but displays no numerical rating or individual review text.topbusinesssoftware.com · read 20 Oct 2026
Integrations
Enterprise customers can arrange custom integrations, while the terms describe API connections for WhatsApp, marketplaces, websites and partners.dealerpilot.co.uk · read 20 Oct 2026
Intended customers
DealerPilot says it is designed for independent UK used car dealers, particularly dealerships with roughly 10–200 vehicles.dealerpilot.co.uk · read 9 Oct 2026
Invoicing
Deal Desk creates VAT margin-scheme invoices that can be signed on screen and emailed.dealerpilot.co.uk · read 20 Oct 2026
Lead pipeline
Marketplace enquiries are attached to the customer and vehicle and organized into New, Contacted and In progress stages.dealerpilot.co.uk · read 20 Oct 2026
Licence
The terms say Nurani Ventures owns or licenses the service software and grants customers a limited use right, indicating proprietary software.dealerpilot.co.uk · read 20 Oct 2026
Limit: AI and external data
The terms warn that AI output and third-party data such as DVLA or MOT results may be incomplete or wrong and must be checked.dealerpilot.co.uk · read 20 Oct 2026

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