KUKUI
KUKUI · Las Vegas, Nevada, United States · founded 2011
What it is
KUKUI provides marketing and customer-engagement software designed for independent automotive repair shops. Its tools cover branded websites, customer records, communications, outreach, and marketing analytics, and it is available on web, iOS, and Android. Website features include an SSL certificate, SEO optimization, review management, tracking phone numbers, and a QR code generator. The customer database can track spend history, vehicles, visit frequency, and revenue, alongside analytics and automated retention outreach. Communication tools include two-way SMS, text marketing, live web chat, online booking, and a loyalty program. Listed connections include POS/SMS, Google, Yelp and Facebook Reviews, and My Garage; Shop-Ware integration surfaces marketing metrics and tools in the KUKUI dashboard. AI Call Insights analyzes recorded shop calls for scoring, customer-demand insights, and trends. KUKUI says call data is not used to train AI models and customers can request deletion of stored transcripts and scores. Plans use a 12-month agreement. Pro and Pro+ pricing is on request; listed à la carte services include Marketing at $399 a month, Websites at $399 a month, and KUKUI Complete at $719 a month.
For and against
For
- Customer database tracks spend, vehicles, and visit frequency.
- Includes two-way SMS and online booking.
- AI Call Insights analyzes recorded shop calls.
- Shop-Ware integration surfaces marketing metrics.
Against
- Plans have a 12-month agreement.
- Pro and Pro+ prices are on request.
- Ad management add-ons cost 20% of ad spend.
The verdict
KUKUI brings website, customer outreach, communication, and analytics tools together for repair shops. Its agreement term and on-request plan pricing are worth considering alongside the separately priced services.
Who it suits
It suits independent automotive repair shops looking to combine marketing, customer communications, and shop-focused engagement tools.
Plans and prices
Basic
Capterra-listed basic tier; exact inclusions not specified
Read 15 Oct 2026 · capterra.com
Yext NAP
À la carte price · directory listing consistency
Read 4 Oct 2026 · kukui.com
AI Call Insights
À la carte price · call scoring and analytics
Read 4 Oct 2026 · kukui.com
Social Toolkit
À la carte price
Read 4 Oct 2026 · kukui.com
Text Connect Platform
À la carte price · 2-way SMS
Read 4 Oct 2026 · kukui.com
Marketing
À la carte price · CRM and customer database · marketing analytics · email templates
Read 4 Oct 2026 · kukui.com
Websites
À la carte price · branded website · SSL and SEO · review management
Read 4 Oct 2026 · kukui.com
KUKUI Complete
Includes Core features · Social Media Management · Yext NAP Consistency · AI Call Insights
Read 4 Oct 2026 · kukui.com
CRM-Only
POS/SMS integration · dashboard · leads/customer/follow-up/specials/calendar/reports modules · email blasts
Read 15 Oct 2026 · kukui.com
On the record
- AI call analysis
- AI Call Insights analyzes recorded shop calls and provides call scoring, customer demand insights, and trends over time.kukui.com · read 4 Oct 2026
- AI Call Insights
- AI Call Insights transcribes and scores recorded calls, assigns a 1–100 lead-viability score, identifies demand keywords and provides coaching suggestions.kukui.com · read 15 Oct 2026
- AI data handling
- KUKUI says AI Call Insights uses OpenAI's business API, does not train models on customer call data, restricts access between customers and supports deletion requests.kukui.com · read 15 Oct 2026
- Analytics
- Shop analytics show real-time revenue, vehicle counts and customer-conversion information, while the dashboard tracks leads, calls, appointments and marketing performance.kukui.com · read 15 Oct 2026
- Call tracking
- Dedicated tracking numbers identify callers and connect call activity to follow-up and marketing measurement.kukui.com · read 15 Oct 2026
- Communication
- KUKUI Core includes 2-way SMS, text marketing, live web chat, online booking, and a loyalty program.kukui.com · read 4 Oct 2026
- Company legal name
- The privacy policy identifies the provider as KUKUI Holdings, Inc., a Delaware corporation.kukui.com · read 15 Oct 2026
- Company scale
- KUKUI's about page says more than 2,200 auto shops have chosen the platform.kukui.com · read 15 Oct 2026
- Contract
- KUKUI states that plans are on a 12-month agreement.kukui.com · read 4 Oct 2026
- CRM
- The CRM manages customer data and sales follow-up while tracking text, email and phone interactions.kukui.com · read 15 Oct 2026
- Data export and deletion
- After termination, client data remains available for export or download for 30 days, after which KUKUI may delete it unless legally required to retain it.kukui.com · read 15 Oct 2026
- Digital vehicle inspections
- Digital Vehicle Inspections are offered as an add-on with visual reports intended to support customer education and upselling.kukui.com · read 15 Oct 2026
- Email campaigns
- Users can build, send and track email campaigns with templates and an email-blast module.kukui.com · read 15 Oct 2026
- Integrations
- KUKUI advertises POS/shop-management integrations including Shopmonkey, NAPA TRACS, Shop-Ware, Frazer, AutoFluent, AutoShop, Tekmetric and ALLDATA.capterra.com · read 15 Oct 2026
- Lead follow-up
- A lead follow-up module is designed to track prospects so staff do not miss opportunities.kukui.com · read 15 Oct 2026
- Limit: response and workload
- Some Software Advice reviewers report slow responses and having to do too much work themselves for the price.softwareadvice.com · read 15 Oct 2026
- Limit: review integrations
- A reviewer said KUKUI's review capture was less beneficial than reviews collected directly on Google or Yelp.softwareadvice.com · read 15 Oct 2026
- Limit: templated websites
- Reviewers complain that KUKUI websites can look basic, cookie-cutter and overly dependent on stock photos.softwarefinder.com · read 15 Oct 2026
