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Keyloop enquiryMAX
Reading, England, UK
What it is
Keyloop enquiryMAX is showroom sales management software for car dealerships. It brings together activity from retailer walk-ins, website enquiries, telephone interactions and finance renewals, then supports sales work from appraisal through deal completion. Teams can handle part-exchange appraisals, present new and used vehicles, and use Deal Builder to complete deals. KPI tracking covers enquiries, appointments, test drives, orders and deliveries, while also recording lost-sale reasons. Reports bring together sales activity and marketing data across manufacturers, dealer groups and individual retailers. Keyloop specifies the product as a SaaS web application with desktop and iPad access, and lists web and iOS platforms. It is integrated with Keyloop DMS and can support SMS messaging; selected SMS capability is billed monthly according to usage calculated from the system. Pricing is on request. Unless a quotation says otherwise, the minimum contract term is 36 months. The service specification includes support and maintenance, patches, upgrades and bug fixes. Customers must use devices and browsers meeting Keyloop’s minimum specification; device provision and configuration are excluded.
For and against
For
- Tracks leads from walk-ins, web, phone and finance renewals
- Supports part-exchange appraisals and Deal Builder
- Reports sales and marketing activity across retailers and groups
- Integrated with Keyloop DMS
Against
- Pricing is available on request
- Default minimum contract term is 36 months
- Device provision and configuration are excluded
- SMS capability adds usage-based monthly billing
The verdict
enquiryMAX brings lead handling, showroom sales steps, KPI tracking and reporting into one dealership-focused system. Prospective customers should confirm quotation terms, device requirements and any SMS charges.
Who it suits
It suits car dealerships seeking to manage showroom sales activity and leads from multiple channels. Retailers comparing options should account for the 36-month default minimum term and any usage-based SMS charges.
Plans and prices
enquiryMAX
base showroom management · configuration integration · provenance check · valuations-provider integration
Read 21 Oct 2026 · keyloop.com
enquiryMAX Advanced
base package · iDealfile integration · RapidRTC integration
Read 21 Oct 2026 · keyloop.com
enquiryMAX Corporate
corporate enquiry-management solution
Read 21 Oct 2026 · keyloop.com
enquiryMAX NSC Reporting Portal
retailer showroom and lead-activity reporting
Read 21 Oct 2026 · keyloop.com
enquiryMAX Pro
base package · iDealfile · RapidRTC · applicable OEM leads
Read 21 Oct 2026 · keyloop.com
On the record
- API authentication
- The API documentation describes OAuth client-credentials access tokens using a client ID and secret.developer.keyloop.io · read 21 Oct 2026
- API identifiers
- API calls require enterpriseId and storeId path identifiers supplied during pilot or dealership activation.developer.keyloop.io · read 21 Oct 2026
- API scope
- The developer portal lists customer, privacy, inventory, vehicle sales-order, payments, service-history, inspection and parts-order API products.developer.keyloop.io · read 21 Oct 2026
- Appraisal and deals
- It supports part-exchange appraisals, presentation of new and used vehicles, and deal completion with its Deal Builder feature.keyloop.com · read 9 Oct 2026
- Claimed outcome
- Keyloop claims an average 25% increase in enquiry capture after switching from a competing solution.keyloop.com · read 21 Oct 2026
- Company headquarters and size
- LinkedIn lists Reading, England as headquarters and a 1,001–5,000 employee size range.linkedin.com · read 21 Oct 2026
- Company history
- Keyloop says it emerged under the Keyloop name in 2021 after its acquisition by Francisco Partners.keyloop.com · read 9 Oct 2026
- Company legal name
- Crunchbase identifies the active private company legal name as Keyloop UK Ltd.crunchbase.com · read 21 Oct 2026
- Company ownership history
- Keyloop says Francisco Partners acquired the business in 2021, after which it operated under the Keyloop name.keyloop.com · read 21 Oct 2026
- Deal Builder
- Deal Builder is designed to let showroom staff configure and complete transactions with customers immediately.keyloop.com · read 21 Oct 2026
- Delivery model
- The contractual specification describes enquiryMAX as a standalone SaaS web application with desktop and iPad access.keyloop.com · read 21 Oct 2026
- Extensibility limit
- Keyloop says endpoint and parameter availability varies by dealer-management system and country, with rollout prioritized by demand.developer.keyloop.io · read 21 Oct 2026
- Independent listing status
- Clutch lists enquiryMAX Ltd as not yet reviewed and shows undisclosed project pricing and hourly rates.clutch.co · read 21 Oct 2026
- Integration
- The product page says enquiryMAX is integrated with Keyloop DMS.keyloop.com · read 9 Oct 2026
- Integrations
- Package options list valuations-provider, iDealfile, RapidRTC and applicable OEM-lead integrations.keyloop.com · read 21 Oct 2026
- Integration: Vehicle Vision Assist
- Vehicle Vision Assist sends visual-appraisal assets and status changes into enquiryMAX leads with links to videos and photos.keyloop.com · read 21 Oct 2026
- Intended customers
- Keyloop describes its technology as serving car retailers and manufacturers, and enquiryMAX as showroom sales management software for car dealerships.keyloop.com · read 9 Oct 2026
- KPI tracking
- Reported metrics include captured enquiries, appointments, test drives, orders, deliveries and reasons for lost sales.keyloop.com · read 21 Oct 2026
