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DealerPeak
Tempe, Arizona, United States
What it is
DealerPeak is an automotive CRM for managing customers, sales, and marketing at one dealership or across a dealer group. Its group CRM provides a shared customer record and lets users view activity across stores, groups, and subgroups. Lead management brings together inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and use call monitoring and access to recordings. The iOS and Android apps support customer, lead, inventory, and communications management, plus driver’s license scanning. The CRM supports DMS and F&I integrations; named telephony integrations include CarWars, InteractiveTel, WhosCalling, and CallRevu. A RESTful JSON OpenAPI connects real-time CRM data with other applications, with documentation available on request. A data warehouse is a beta capability for connecting CRM data to PowerBI, Tableau, and Google Data Studio. Pricing is not published; the maker directs interested users to request a demo.
For and against
For
- Shared customer records across stores and groups
- Centralizes leads from multiple listed sources
- Supports two-way messaging with photos and video
- Mobile apps include driver’s license scanning
- RESTful JSON OpenAPI connects CRM data with other applications
Against
- Pricing is not published
- Data warehouse is a beta capability
- API documentation is available upon request
- High-volume requests or regular exports may incur fees
The verdict
DealerPeak combines dealership CRM, lead management, deal desking, and mobile apps, with integrations and an OpenAPI for connected systems. Pricing is available by request, and some API usage may incur additional fees.
Who it suits
DealerPeak may suit auto groups and dealerships managing customers, sales, and marketing across one or multiple stores. The maker also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers.
Plans and prices
DealerPeak CRM
Pricing not published; request a demo
Read 7 Oct 2026 · dealerpeak.com
On the record
- API limits
- DealerPeak says high-volume data requests or regular exports may incur infrastructure or bandwidth fees, and API access can require vendor security and compliance review.dealerpeak.com · read 7 Oct 2026
- Audience
- DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers.dealerpeak.com · read 7 Oct 2026
- Communications
- DealerPeak supports two-way text messaging and photo and video communication, along with call monitoring and access to call recordings.dealerpeak.com · read 7 Oct 2026
- Company history
- DealerPeak says it began creating CRM tools in 1999 and grew out of an auto group in Portland, Oregon.dealerpeak.com · read 7 Oct 2026
- Data warehouse
- The data warehouse is described as a beta capability that can connect CRM data to tools including PowerBI, Tableau, and Google Data Studio.dealerpeak.com · read 7 Oct 2026
- Deal desking
- Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations.dealerpeak.com · read 7 Oct 2026
- Group CRM
- The CRM supports a shared customer record and lets users view and manage activity across stores, groups, and subgroups.dealerpeak.com · read 7 Oct 2026
- Integrations
- The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations.dealerpeak.com · read 7 Oct 2026
- Lead management
- The system centralizes leads from sources such as walk-ins, website forms, third-party lead providers, and calls, and includes an acquisition lead type.dealerpeak.com · read 7 Oct 2026
- Mobile apps
- DealerPeak says its iOS and Android app lets users manage customers, leads, inventory, and communications and scan driver’s licenses.dealerpeak.com · read 7 Oct 2026
- Open API
- The RESTful JSON OpenAPI connects real-time CRM data with other applications; API documentation is available upon request.dealerpeak.com · read 7 Oct 2026
- Product
- DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group.dealerpeak.com · read 7 Oct 2026
- Security
- DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification.dealerpeak.com · read 7 Oct 2026
- Support
- DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone.dealerpeak.com · read 7 Oct 2026
- Uptime
- The homepage advertises a 99.99% uptime SLA.dealerpeak.com · read 7 Oct 2026
