- Home
- Automotive CRM Software
- MotorDesk
MotorDesk
What it is
MotorDesk is a dealership management platform covering stock, advertising, customer communications, sales, social media, and websites. Dealers can look up vehicle data by VRM or VIN, get valuations, create AI descriptions, run vehicle checks, automate the stock book, and edit listings in bulk. Stock can be sent to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes, and Dealer Auction.
Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE, and AutoTrader Leads are handled in one system. Sales functions include offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks, and Xero Accounting. Website live chat is included with all membership plans. The website offering includes a free domain name and SSL certificate option, with UK-based cloud hosting. MotorDesk works in browsers and offers apps for Android, iOS, Mac, Windows, and Linux. Starter costs £79/month for five vehicles for sale and one staff/email account. A 30-day free trial requires quick business verification to activate an account; listed prices exclude UK VAT, and optional services can incur additional charges.
For and against
For
- Combines listings and messages from multiple channels.
- Supports vehicle lookup by VRM or VIN.
- Website live chat is included on all plans.
- Offers a 30-day free trial.
Against
- Starter allows five vehicles and one staff/email account.
- Listed prices exclude UK VAT.
- Optional data, valuations, and messaging can cost extra.
The verdict
MotorDesk brings stock, communications, sales, and website functions into one dealership platform, with apps as well as browser access. The entry plan has limits on vehicles and staff accounts, and some optional services may add charges.
Who it suits
MotorDesk suits automotive dealerships managing vehicle stock, customer enquiries, and sales operations. It supports businesses dealing in cars, motorbikes, vans, trucks, plant, caravans, farm vehicles, and motorhomes.
Plans and prices
Free Trial
No commitment · all plans include trial
Read 15 Oct 2026 · motordesk.com
Starter Plan
5 vehicles published for sale · 1 staff and email account · fully featured DMS · SEO dealership website with live chat
Read 15 Oct 2026 · g2.com
Growth Plan
25 vehicles published for sale · 3 staff and email accounts · checkout and deal builder · premium website templates
Read 15 Oct 2026 · motordesk.com
Scale Plan
50 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · premium website templates
Read 15 Oct 2026 · g2.com
Conquer Plan
100 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · SEO dealership website
Read 15 Oct 2026 · g2.com
Starter
5 vehicles for sale · 1 staff/email account · excludes online checkout and deal builder, and premium website templates
Read 30 Sep 2026 · motordesk.com
Growth
25 vehicles for sale · 3 staff/email accounts
Read 30 Sep 2026 · motordesk.com
Scale
50 vehicles for sale · 5 staff/email accounts
Read 30 Sep 2026 · motordesk.com
Conquer
100 vehicles for sale · 10 staff/email accounts
Read 30 Sep 2026 · motordesk.com
On the record
- AI lead assistant
- MotorDesk provides an AI assistant that uses customer, vehicle, business and staff information to draft replies to enquiries.help.motordesk.com · read 15 Oct 2026
- API capabilities
- API resources cover contacts, leads, stock, media, syndication, appointments, documents, signatures, deals, invoices, orders, purchases and webhooks.motordesk.com · read 15 Oct 2026
- API limits
- Each business is limited to 300 requests per 60-second window and 10,000 requests per day across its API keys.motordesk.com · read 15 Oct 2026
- API SDK
- The API documentation states that an official PHP SDK is available and that the OpenAPI schema can generate clients.motordesk.com · read 15 Oct 2026
- Apps and access
- MotorDesk says it works through web browsers on any device and offers mobile and desktop apps for iOS, Android, Mac, Windows and Linux.motordesk.com · read 30 Sep 2026
- Company
- MotorDesk was created by independently owned UK software company Chief Mechanic Limited and launched in June 2021.motordesk.com · read 30 Sep 2026
- Company headquarters
- Chief Mechanic Limited lists The Christies, 5 Wherry Quay, Ipswich IP4 1AS, United Kingdom as its registered office.motordesk.com · read 15 Oct 2026
- Company legal name
- MotorDesk was created by Chief Mechanic Limited, company number 13204735, registered in the United Kingdom.motordesk.com · read 15 Oct 2026
- Company size
- LinkedIn lists MotorDesk as privately held with 2–10 employees.uk.linkedin.com · read 15 Oct 2026
- CRM and communications
- The platform consolidates leads and conversations from web forms, live chat, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader.help.motordesk.com · read 15 Oct 2026
- Documentation
- MotorDesk publishes a searchable help center with setup guidance, usage guides, FAQs, website modules and API reference pages.help.motordesk.com · read 15 Oct 2026
- Integrations
- Listed integrations include AutoTrader, AA Cars, CarGurus, eBay, Sage, QuickBooks, Xero, Stripe, takepayments, RingCentral, Bird messaging and major social networks.motordesk.com · read 15 Oct 2026
- Leads and messaging
- Leads and communications combine website enquiries, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads in one system.motordesk.com · read 30 Sep 2026
- Limit: extra charges
- The pricing page lists optional per-vehicle, valuation, image-removal and SMS charges and says third-party marketplace, accounting and payment fees are excluded.motordesk.com · read 15 Oct 2026
- Limit: integration gap
- A GetApp integration entry records that one reviewer stopped using Stripe after switching to WooPayments, indicating integrations depend on the dealer's stack.getapp.com · read 15 Oct 2026
- Limit: vehicle caps
- Plans cap the number of vehicles with For Sale or Reserved status, and reaching the cap requires an upgrade or add-on.help.motordesk.com · read 15 Oct 2026
- Live chat
- Website live chat is included with all membership plans without limits or additional cost.motordesk.com · read 30 Sep 2026
- Marketplace feeds
- The platform can publish stock to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction.motordesk.com · read 30 Sep 2026
