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Tekion ARC CRM
Pleasanton, California, United States
What it is
Tekion ARC CRM is an automotive customer relationship management system within Tekion’s dealership platform. It brings customer profiles together across sales, service, marketing, and accounting, while AI-supported lead routing, scoring, and prioritization help teams manage follow-up. Users can communicate by email and SMS, personalize outreach, and create targeted or triggered campaigns. CRM Pro adds AI-generated lead context, assisted messaging, call transcription and summaries, opportunity prioritization, and performance insights. For multi-store dealer groups, features include centralized permissions, cross-store search and reporting, role approvals, enterprise messaging controls, and lead acceptance management. Dashboards provide real-time information for sales, marketing, and leadership. Tekion says GoTo Connect is integrated for communications, missed-call tracking, and reporting. The product is available on Android, iOS, macOS, and the web, and supports DMS integration and workflow automation. Tekion describes training, launch support, post-launch hypercare, and ongoing partner success support. Pricing is on request. Product terms prohibit storing or processing credit card, bank account, or Social Security information in the CRM.
For and against
For
- Unifies customer profiles across four dealership functions
- Routes and prioritizes leads with AI tools
- Includes cross-store search and reporting
- Supports email, SMS, and automated campaigns
Against
- Pricing is available on request
- CRM terms prohibit storing card or bank details
- CRM terms prohibit storing Social Security information
The verdict
ARC CRM combines dealership customer records, lead workflows, communications, and multi-store management. Its public pricing is not displayed, and its terms rule out storing certain sensitive information in the CRM.
Who it suits
It is designed for dealerships, including multi-store dealer groups that need shared customer records, lead management, and campaign tools. Users should note the restriction on storing or processing sensitive financial and Social Security information in the CRM.
On the record
- AI features
- CRM Pro includes AI-generated lead context, suggested messaging, opportunity prioritization and real-time performance insights.tekion.com · read 7 Oct 2026
- Analytics
- Built-in dashboards and reporting provide real-time performance insights for sales, marketing and leadership.tekion.com · read 7 Oct 2026
- Audience
- Tekion describes ARC CRM as built for dealerships, including multi-store dealer groups.tekion.com · read 5 Oct 2026
- Availability
- The product page offers a demo request and does not display public pricing.tekion.com · read 7 Oct 2026
- Campaigns
- Dealerships can build targeted, triggered campaigns and run always-on emails and texts across sales, service and marketing.tekion.com · read 7 Oct 2026
- Communications
- It supports email, SMS and personalized outreach in sales and service workflows.tekion.com · read 7 Oct 2026
- Compliance
- Tekion’s Trust Portal lists SOC 1 Type II, SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701 and ISO/IEC 42001, and says customers may request its reports and certifications.tekion.com · read 7 Oct 2026
- CRM Pro
- CRM Pro includes AI-generated lead context, AI-assisted messaging, call transcription and summaries, lead prioritization, and real-time performance insights.tekion.com · read 5 Oct 2026
- Customer records
- The CRM maintains one customer profile across sales, service, marketing and accounting.tekion.com · read 7 Oct 2026
- Enterprise features
- Multi-store features include centralized user permissions, cross-store reporting and search, enterprise messaging controls, role approvals, dashboards, and lead acceptance management.tekion.com · read 5 Oct 2026
- Enterprise use
- The product supports multi-store dealer groups with centralized user permissions, cross-store reporting, lead search and role approvals.tekion.com · read 7 Oct 2026
- Implementation and support
- Tekion describes preparation, training, go-live support, post-launch hypercare, and ongoing partner success support for implementation.tekion.com · read 5 Oct 2026
- Integrations
- Tekion says GoTo Connect is natively integrated into ARC CRM for communications, missed-call tracking, and reporting.tekion.com · read 5 Oct 2026
- Lead handling
- AI-powered lead routing, prioritization, and automation help teams engage customers and manage follow-up.tekion.com · read 5 Oct 2026
- Lead management
- It scores, prioritizes and routes leads, with AI-powered lead routing and prioritization.tekion.com · read 7 Oct 2026
- Messaging and campaigns
- The CRM supports email, SMS, personalized outreach, and targeted automated campaigns across sales, service, and marketing.tekion.com · read 5 Oct 2026
- Product
- ARC CRM is an AI-powered CRM for automotive retail that connects customer interactions across sales, service, accounting and marketing.tekion.com · read 7 Oct 2026
- Reporting
- Built-in dashboards and reporting provide real-time performance insights for sales, marketing, and leadership.tekion.com · read 5 Oct 2026
