Branch Universal Ads

iPhone + Android

7.8No. 2 of 38
in Marketing Attribution Software

Recognised40% of the score20
Phone app26% of the score100
Documented20% of the score87
Free plan14% of the score100

Free plan: Trial only
Runs on: Android, api, iPhone, Mac, Web, Windows

Summary

Branch Universal Ads is ranked #2 of 38 in marketing attribution software on Samsung Mobile US Press. It runs on Android, API, iOS, macOS, Web, Windows. There is no free plan. A free trial is offered.

Branch Universal Ads plans and pricing

All plans

Basics Free free trial ad partners: limit of 3 · data partner webhooks: limit of 3 · ad partner postbacks: limit of 3 · custom ad partners: limit of 25 branch.io · 1 Oct 2026

Essentials Not published request a demo ad partners: unlimited · data partner webhooks: unlimited · ad partner postbacks: unlimited · custom ad partners: limit of 25 branch.io · 1 Oct 2026

Enterprise Not published request a demo CTV/OTT attribution · advanced SKAN modeling · APIs that flex to your stack · unlimited ad partners branch.io · 1 Oct 2026

Compared on marketing attribution software

Free plan: Nobranch.io
Multi-touch attribution: Yesbranch.io
Attribution models: multi_touchbranch.io
Offline data attribution: Yesbranch.io
Revenue attribution: Yesbranch.io
Data warehouse export: Yesbranch.io

Facts

Purpose: Branch Universal Ads is an enterprise-grade ad tracking platform and mobile measurement partner that unifies ad performance data across web and app ecosystems.branch.io · 1 Oct 2026
Cross-platform attribution: Branch tracks web-ad clicks through app installs and conversions and attributes resulting revenue back to the original web ad.branch.io · 1 Oct 2026
Conversion tracking: The platform captures conversions across the customer journey and reports conversion rates by ad network, platform, ad set, or channel.branch.io · 1 Oct 2026
Deep linking: Deferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users.branch.io · 1 Oct 2026
Attribution controls: Users can configure custom attribution windows down to the individual link level.branch.io · 1 Oct 2026
Postbacks: Users can customize which events trigger real-time postbacks for each ad network.branch.io · 1 Oct 2026
View-through attribution: Branch measures return on investment from ad impressions, clicks, and downstream conversions, including users who viewed ads without clicking.branch.io · 1 Oct 2026
Privacy measurement: Branch Universal Ads supports SKAdNetwork and App Tracking Transparency for compliant mobile ad measurement.branch.io · 1 Oct 2026
Ad integrations: Branch has prebuilt integrations for major ad platforms, publishers, and networks that can be enabled directly.branch.io · 1 Oct 2026
Named partners: Branch identifies Meta, Apple Search Ads, Google, X, TikTok, and OpenAI Ads among its advertising and attribution partners.branch.io · 1 Oct 2026
Security compliance: Branch states that it operates SOC 2-compliant infrastructure and follows GDPR- and CCPA-aligned data practices.branch.io · 1 Oct 2026
Data privacy: Branch says it minimizes data collection, does not collect or store sensitive end-user information, and does not rent or sell customer end-user data.branch.io · 1 Oct 2026
HIPAA support: Customers with protected health information can sign a Business Associate Agreement for HIPAA-eligible solutions, with isolated environments, strong authentication, and layered encryption.branch.io · 1 Oct 2026
Developer support: Branch provides a Help Center, Branch University training, SDK documentation, REST API guidance, and implementation resources for technical teams.help.branch.io · 1 Oct 2026
Supported SDK platforms: Branch documents native SDKs for Android, iOS, web, macOS, Windows, tvOS, and Roku, plus cross-platform frameworks such as React Native, Flutter, and Unity.help.branch.io · 1 Oct 2026