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HockeyStack
HockeyStack · Middletown, Delaware, USA · founded 2021
What it is
HockeyStack is an API-based analytics platform for event tracking, conversion funnels, and session recordings. It also provides API access for connecting these capabilities with other systems. The product is listed as headquartered in San Francisco, California, while its maker, HockeyStack, is headquartered in Middletown, Delaware, and was founded in 2021. HockeyStack uses paid pricing and has no free plan. Growth costs $1,400 a month, billed monthly, and includes platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly, and adds lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager.
For and against
For
- Tracks events, funnels, and session recordings
- Provides API access
- Includes multi-touch attribution models
- Offers cookieless tracking
- Scale adds lead scoring and cohort analysis
Against
- No free plan is available
- Growth starts at $1,400 monthly
The verdict
HockeyStack combines event and journey analytics with attribution and session recording. Its paid plans differ by analysis depth, account support, and forecasting capabilities.
Who it suits
HockeyStack suits organizations seeking API-based event, funnel, and session analytics. Growth and Scale are aimed at teams needing attribution, journeys, scoring, or cohort analysis.
Plans and prices
Growth
all platform integrations · multi-touch attribution · account and user journeys · LinkedIn Ads impression tracker
Read 21 Oct 2026 · academy.hockeystack.com
Scale
everything in Growth · lead scoring · IP identification · cohort analysis
Read 21 Oct 2026 · academy.hockeystack.com
Enterprise
everything in Scale · forecasting · mix modeling · budget optimization
Read 21 Oct 2026 · academy.hockeystack.com
On the record
- AI insights
- Its AI agents provide forward-looking recommendations and next-best actions for segments.hockeystack.com · read 21 Oct 2026
- API access
- Yesacademy.hockeystack.com · read 24 Sep 2026
- Attribution models
- The company says its attribution reporting supports nine different models.hockeystack.com · read 21 Oct 2026
- Company operating metrics
- The company’s About page states 200-plus B2B customers, 60 TB of tracked data, and 212 requests processed per second.hockeystack.com · read 21 Oct 2026
- Company profile
- LinkedIn lists HockeyStack as a privately held software-development company founded in 2021, headquartered in San Francisco, with 51–200 employees.linkedin.com · read 21 Oct 2026
- Conversion funnels
- Yesacademy.hockeystack.com · read 24 Sep 2026
- Custom-goal limits
- Custom-goal properties fully support strings and numbers; arrays and objects can be sent but do not receive full dashboard functionality.docs.hockeystack.com · read 21 Oct 2026
- Custom reporting
- No-SQL dashboards can be customized with attribution models, scoring weights, campaign groupings, and exclusions.hockeystack.com · read 21 Oct 2026
- Data synchronization
- HockeyStack supports two-way synchronization with CRMs, advertising platforms, and data warehouses, including pushing attribution data back to source systems.hockeystack.com · read 21 Oct 2026
- Documentation
- The official documentation is published in GitBook and provides a complete index plus Markdown versions of pages.docs.hockeystack.com · read 21 Oct 2026
- Event tracking
- Yesacademy.hockeystack.com · read 24 Sep 2026
- Funding news
- On April 15, 2026, HockeyStack announced a new funding round that brought total funding above $50 million and launched its Revenue Agents platform.prnewswire.com · read 21 Oct 2026
- Holistic buyer journeys
- The platform links every interaction to an account journey and uses cookieless tracking to capture activity missing from CRM or last-touch reports.hockeystack.com · read 21 Oct 2026
- Implementation methods
- Documentation covers direct HTML installation plus Google Tag Manager, WordPress, and React deployment.docs.hockeystack.com · read 21 Oct 2026
- Integrations
- Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense.hockeystack.com · read 21 Oct 2026
- Licence and hosting
- An independent directory describes HockeyStack as closed-source proprietary SaaS with hosted deployment and no self-hosting.enlisted.directory · read 21 Oct 2026
- Lift and incrementality
- Lift reports compare exposed and unexposed accounts to estimate which campaigns drive conversions.hockeystack.com · read 21 Oct 2026
- Limit: implementation failures
- A 2026 Capterra reviewer reported four months of onboarding without connecting data and cancelled the contract.capterra.com · read 21 Oct 2026
