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Factors.ai
Factors.ai · Wilmington, Delaware, United States · founded 2019
What it is
Factors.ai is an AI account-based marketing platform that brings ABM data together to identify accounts, launch ad campaigns, and attribute wins. It identifies companies visiting a website and analyzes traffic, then supports account segmentation through firmographic and behavioral filters, scoring, and buyer-engagement tracking. Attribution covers first-touch, last-touch, and influenced interactions. Factors lists integrations including HubSpot, Salesforce, Google Ads, Meta Ads, LinkedIn Ads, Slack, Microsoft Teams, and others; Enterprise adds dynamic audience syncing to Google and LinkedIn Ads and enhanced Google Ads conversions. Its Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. The Lite plan is $199 a month after a 14-day trial, with up to 5,000 monthly tracked users, 1,500 companies identified per month, and three seats. The free tier has a one-month data retention period.
For and against
For
- Segments accounts with firmographic and behavioral filters
- Tracks first-touch, last-touch, and influenced attribution
- Integrates with HubSpot and Salesforce
- SOC 2 Type II certified
Against
- Lite is $199 a month after trial
- Lite limits usage to three seats
- Free plan data is retained for one month
The verdict
Factors.ai combines website visitor identification, account intelligence, advertising connections, and attribution. Review the Lite limits and the separate pricing details for higher tiers before selecting a plan.
Who it suits
Factors.ai is suited to marketers and demand-generation, growth-stage startup, or enterprise teams working with account-based marketing. Its company identification and CRM integrations fit teams focused on company-level activity rather than individual contact discovery.
Plans and prices
Lite
Up to 5,000 monthly tracked users · up to 1,500 companies identified/month · 3 seats
Read 11 Oct 2026 · factors.ai
Basic
Up to 10,000 monthly tracked users · up to 3,000 companies identified/month · 5 seats · up to 10 segments
Read 11 Oct 2026 · factors.ai
Growth
Up to 50,000 monthly tracked users · up to 8,000 companies identified/month · 10 seats · up to 20 segments
Read 11 Oct 2026 · factors.ai
Enterprise
Up to 100,000 monthly tracked users · custom companies identified/month · 25 seats · up to 50 segments
Read 11 Oct 2026 · factors.ai
On the record
- Account intelligence
- The product can segment accounts using firmographic and behavioral filters, score accounts, and track buyer engagement.factors.ai · read 11 Oct 2026
- Advertising
- The Enterprise plan includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads.factors.ai · read 11 Oct 2026
- AI access
- Factors says its Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP.factors.ai · read 11 Oct 2026
- Attribution
- Factors says it tracks first-touch, last-touch, and influenced attribution together.factors.ai · read 11 Oct 2026
- Company
- The company says Factors was founded in July 2019; its website footer lists its address as 3524 Silverside Road Suite 35B, Wilmington, Delaware 19810.factors.ai · read 11 Oct 2026
- Data handling
- The security page says customer data is hosted and processed on Google Cloud Platform in the us-west-1b zone in the United States and is encrypted in transit and at rest.factors.ai · read 11 Oct 2026
- Data retention
- The pricing page says Free plan data is retained for one month and paid-plan data for the subscription duration, with data retained for 90 days after cancellation before permanent deletion.factors.ai · read 11 Oct 2026
- Free plan limits
- The pricing comparison lists the Free/Lite tier with up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats.factors.ai · read 11 Oct 2026
- Integrations
- The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com.factors.ai · read 11 Oct 2026
- Product
- Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins.factors.ai · read 11 Oct 2026
- Security
- Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant.factors.ai · read 11 Oct 2026
- Paid from
- 199factors.ai · read 23 Sep 2026
- Support
- Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings.factors.ai · read 11 Oct 2026
- Visitor identification
- The Lite plan identifies companies visiting a website and analyzes website traffic.factors.ai · read 11 Oct 2026
- Who it serves
- Factors says it builds for marketers and identifies demand generation, growth-stage startup, and enterprise teams among its audience segments.factors.ai · read 11 Oct 2026
