Tenjin

Tenjin is a mobile measurement partner for app attribution and analytics, available on Android, iOS, web, and through an API. It counts conversions as installs attributed to paid user-acquisition campaigns; organic installs are not limited or charged. Listed analytics include ad revenue, lifetime value, return on ad spend and investment, retention and lifetime cohort reports, SKAdNetwork, fraud prevention, deferred deep linking, and ad mediation ROI. Marketing tools include raw-data access, prediction tools, ad-fraud analysis, and campaign-management and reporting-metrics APIs. The partner directory includes Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. The Unity SDK supports iOS and Android, and Tenjin lists plugins for React Native, Ionic Capacitor, Flutter, and Unreal, along with unofficial plugins for several other development frameworks. Event-based API data is described as near real time, while spend and ad-revenue data updates every 2–3 hours depending on ad-network updates. Tenjin states its ISO 27001 and SOC 2 Type 2 audits are completed and says the platform complies with CCPA and GDPR. The free plan covers 2,000 conversions per month, then charges $0.04 per additional conversion. Paid plans start at $200 a month.

Tenjin brings app attribution, analytics, integrations, and automation APIs together, with free and paid plan options. Teams should account for conversion limits and the stated delay in spend and ad-revenue data updates.

Tenjin may fit small teams starting with its free plan, or medium-sized app teams ready to scale with paid plans. Its Enterprise option is described for large teams needing custom solutions.

Tenjin is a mobile measurement platform for app attribution and analytics, with automation APIs and integrations across major ad networks. It suits app teams tracking paid acquisition, especially mobile game studios; its free tier offers a way to start, while monthly conversion caps shape the move to paid plans.

Overview

Tenjin attributes installs from paid user-acquisition campaigns and provides analytics for app performance. Its single-touch attribution model supports revenue attribution and offline data attribution, with a seven-day journey window; it does not offer multi-touch attribution. Organic installs do not count toward its conversion limits, a useful distinction for teams whose paid acquisition is only part of their growth.

Reporting spans lifetime value, return on ad spend, return on investment, lifetime cohorts and retention, alongside SKAdNetwork and deferred deep linking. The platform also includes fraud prevention, ad mediation ROI, LiveOps campaigns, data export, server-to-server integrations and custom callbacks. This breadth makes Tenjin a practical fit for teams that want acquisition measurement and campaign operations together, though its single-touch model is less suited to teams that need multi-touch analysis.

Key features

Tenjin connects with Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. Full raw-data access, a prediction suite, ad-fraud analysis and unlimited campaign-management and reporting-metrics API access extend its marketing analytics beyond dashboard reporting.

The Automation APIs include a Reporting Metrics API and a Campaign Management API. The latter can create, read, update and delete apps, channels, campaigns and callbacks, making it useful for teams that want to automate campaign administration as well as pull metrics. Event-based API data is near real-time; spend and ad-revenue data updates every 2–3 hours depending on ad-network updates, so those figures are not an immediate read on campaign changes.

Tenjin says its ISO 27001 and SOC 2 Type 2 audits are completed and its platform complies with California CCPA and EU GDPR. All plans include help-center, email and instant-messaging support; Enterprise adds dedicated instant-messaging support and user-acquisition consulting.

Pricing

Tenjin uses conversion-based pricing. It defines a conversion as an install attributed to a paid user-acquisition campaign, and does not cap or charge for organic installs. The free tier is billed Free Forever, with 2,000 free conversions/month and $0.04 per additional conversion, on monthly post-payment with no annual contract. That is a generous starting point for a small team, but the overage rate makes sustained growth beyond the included volume more expensive than moving to a paid tier may be.

All-Inclusive Paid S costs $200 a month and includes 10,000 conversions/month at $0.02 / conversion, with additional conversions at ≤ $0.03 per conversion. All-Inclusive Paid M costs $400 a month and includes 25,000 conversions/month at $0.016 / conversion; All-Inclusive Paid L costs $700 a month and includes 50,000 conversions/month at $0.014 / conversion. Each paid tier includes all Tenjin products and can be canceled anytime. S is the entry point for teams scaling beyond the free cap; M and L reduce the stated per-conversion rate for higher-volume teams. Enterprise has custom pricing, flexible billing, the lowest price per conversion, the entire analytical suite, dedicated support and UA consulting; a trial is available upon request. Tenjin identifies the free plan with small teams, paid plans with medium-sized teams ready to scale, and Enterprise with large teams needing complex custom solutions.

Platforms

Tenjin supports Android, iOS, web and API. Its Unity SDK supports iOS and Android. Official plugins are available for React Native, Ionic Capacitor, Flutter and Unreal; unofficial plugins cover Game Maker Studio, Corona, Godot, Cordova and Cocos. The range is useful for teams building across common mobile engines and frameworks, while the distinction between official and unofficial plugins matters when choosing an integration path.

Who it's for

Tenjin is best suited to mobile app teams that need install attribution, revenue and retention reporting, ad-network integrations, or automated campaign workflows under one platform. Its free plan gives smaller teams access to the all-inclusive product, while conversion-based paid tiers provide a clear scale-up path. Teams that require multi-touch attribution should look elsewhere, as Tenjin uses single-touch attribution.

Pros and cons

• Pros: The free plan includes all-inclusive access, with 2,000 paid conversions/month before additional charges, so small teams can use the broader product rather than a stripped-down feature set.
• Pros: Paid tiers include all Tenjin products and have declining stated per-conversion rates at higher volumes, which supports scaling without separating analytics tools.
• Pros: Campaign-management and reporting APIs, raw-data access and a wide ad-network partner list suit teams that need to connect measurement with campaign operations.
• Cons: Single-touch attribution and a seven-day journey window do not suit teams that need multi-touch credit across longer paths.
• Cons: Spend and ad-revenue data can lag by 2–3 hours, limiting how current those metrics are for rapid decisions.
• Cons: The free plan charges $0.04 per additional conversion after its monthly cap, so teams with rising paid-install volume should compare the overage with a paid tier.

Alternatives

For broader comparisons, see Marketing Attribution Software and Game LiveOps Software.

• Branch Universal Ads is worth considering if you want a paid product with a free trial and support for macOS and Windows; its Basics trial limits ad partners, data partner webhooks and ad partner postbacks to three each.
• Kochava offers a freemium option and a Foundation plan at $500 a month for 33K conversions/month; consider it if that included volume and platform support, including Windows, better fit your needs.
• Singular has a free plan with 15,000 paid conversions and no credit card required, making it an option for teams whose priority is a larger stated free conversion allowance.
• AppsFlyer Data Clean Room is a freemium option if a data clean room is the specific product you need.
• Airbridge has a paid Core Plan at $40 a month, including 500K data points and two third-party integrations; consider it if a data-point-based allowance better matches your measurement needs.
• Hyros is a paid alternative at $69 a month for up to $5k tracked monthly revenue.
• Open Attribution is a freemium alternative for iOS and Android.
• Zobrx is a freemium alternative for API and web platforms.

Verdict

Choose Tenjin if your mobile app team wants attribution, analytics, integrations and campaign automation in one product, with an all-inclusive free starting point and paid tiers that scale by conversion volume. Its clearest drawbacks are single-touch attribution and delayed spend and ad-revenue updates; teams that need multi-touch measurement or faster-moving cost data should consider another fit.