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ObserviX Attribution
Chicago, Illinois, United States
What it is
ObserviX Attribution connects marketing touchpoints—including ad clicks, email opens, and organic visits—to revenue. It describes six attribution models, including first-touch, last-touch, linear, time-decay, and position-based approaches, with side-by-side comparison. Channel views show spend, revenue, ROAS, cost per acquisition, and conversion rate. A budget planning view projects the effects of shifting spend between channels. Users can share executive reports by link, schedule weekly or monthly delivery, and export reports to PDF. The product uses data from ObserviX Pixel and Web Analytics, with standard UTMs described as the only manual tagging needed. Offline conversions can sync from CRM systems such as HubSpot and Salesforce. The AI-driven model needs at least 30 days of conversion data for reliable results. ObserviX says it uses first-party data, encryption, role-based access, separate customer databases, and GDPR and CCPA compliance. Every account includes guided onboarding with an implementation specialist. A 14-day trial is available; Standard is $100 a month, Pro is $150 a month, and Enterprise is $299 a month.
For and against
For
- Compares six attribution models side by side
- Channel views include spend and revenue metrics
- Can sync offline conversions from HubSpot and Salesforce
- Reports can be scheduled or exported to PDF
- Guided onboarding is included with every account
Against
- AI-driven model requires at least 30 days of conversion data
- No free plan
- Standard costs $100 a month
The verdict
ObserviX connects channel activity with revenue reporting, budget planning, and CRM conversion data. Its paid plans have different limits and features, with a 14-day trial available.
Who it suits
ObserviX Attribution is presented for marketers and agencies, B2C teams, and B2B teams. It may suit teams that need to compare attribution models, evaluate channel spending, or report on revenue.
Plans and prices
Standard
100,000 events/month · 1 workspace · 3 seats · unlimited websites
Read 8 Oct 2026 · observix.ai
Pro
500,000 events/month · 5 workspaces · unlimited seats and websites · ad platform integrations
Read 8 Oct 2026 · observix.ai
Enterprise
unlimited events/month · 25,000 tokens/month · unlimited sessions/month · 2,000 companies
Read 8 Oct 2026 · observix.ai
On the record
- Attribution models
- The page describes six models, including first-touch, last-touch, linear, time-decay, and position-based, with side-by-side comparison.observix.ai · read 8 Oct 2026
- Budget planning
- A budget optimization view projects before-and-after effects of shifting channel spend.observix.ai · read 8 Oct 2026
- Channel analysis
- Channel views include spend, revenue, ROAS, cost per acquisition, and conversion rate.observix.ai · read 8 Oct 2026
- Company headquarters
- ObserviX, Inc. lists its address as 20 N Wacker Dr, Suite 1200, Chicago, Illinois 60606, United States.observix.ai · read 8 Oct 2026
- CRM integrations
- The product page says offline conversions can sync from CRM systems such as HubSpot and Salesforce.observix.ai · read 8 Oct 2026
- Intended users
- The company presents the product for marketers and agencies, B2C teams, and B2B teams.observix.ai · read 8 Oct 2026
- Model data requirement
- The AI-driven attribution model requires at least 30 days of conversion data to produce reliable results.observix.ai · read 8 Oct 2026
- Purpose
- ObserviX Attribution connects marketing touchpoints such as ad clicks, email opens, and organic visits to revenue.observix.ai · read 8 Oct 2026
- Reporting
- Users can share executive reports by link, schedule weekly or monthly delivery, and export reports to PDF.observix.ai · read 8 Oct 2026
- Security and privacy
- The company says it uses first-party data and states that ObserviX is GDPR and CCPA compliant, uses encryption and role-based access, and separates each customer's database.observix.ai · read 8 Oct 2026
- Setup
- Attribution uses data from the ObserviX Pixel and Web Analytics, and the page says standard UTMs are the only manual tagging needed.observix.ai · read 8 Oct 2026
- Support
- Every account includes guided onboarding with an implementation specialist for data mapping, privacy configuration, and dashboard setup.observix.ai · read 8 Oct 2026
- Supported platforms
- The company says ObserviX works with modern web frameworks, mobile iOS and Android, server-side events, and CDPs such as Segment or RudderStack.observix.ai · read 8 Oct 2026
