Zobrx
Noida, Uttar Pradesh, India
What it is
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing, and clean-room analytics for measuring marketing activity. Its attribution options include Markov-chain removal-effect and Shapley value models, as well as first-click, last-click, time-decay, and position-based approaches. The daily Bayesian Marketing Mix Model uses channel saturation curves, geo decomposition, and long-tail ad-stock decay, and is rebuilt every 24 hours. Geo-lift tests use synthetic-control methods to select matched regions and report results at 95% confidence. Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL queries against Amazon impression-level data for path-to-purchase and cross-device questions. Zobrx lists more than 92 connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses, and AI. Data export options include a public REST API, webhooks, and SDKs for Python, Node.js, PHP, and Go. Plans include a free option and a 14-day trial with no credit card required; paid plans start at $79.00 per month billed annually. The service supports web and API access.
For and against
For
- Multiple attribution models
- Daily Bayesian Marketing Mix Model
- Geo-lift results reported at 95% confidence
- More than 92 listed connectors
- 14-day trial requires no credit card
Against
- Free plan is limited to three Shopify stores
- Starter tracks up to $25K monthly ad spend
- Paid plans start at $79.00 per month billed annually
- SOC 2 Type II is in audit; ISO 27001 is in progress
The verdict
Zobrx combines attribution, modeling, geo-lift testing, and clean-room analysis, with several data export options. It has a free plan and a 14-day trial; paid plans start at $79.00 per month billed annually.
Who it suits
Zobrx may suit marketing teams that need several approaches to attribution, measurement, and incrementality testing. Its export tools and integrations may also fit teams connecting marketing data with other systems.
Plans and prices
Free
Up to 3 Shopify stores · 30 days of data · 1 team seat · basic reporting
Read 3 Oct 2026 · zobrx.com
Starter
Up to $25K/mo tracked ad spend · 3 Google Ads, 3 Meta, 1 LinkedIn account · 5 team seats · 13 months data retention
Read 3 Oct 2026 · zobrx.com
Growth
Up to $250K/mo tracked ad spend · Up to 25 ad accounts · 20 team seats · 24 months data retention
Read 3 Oct 2026 · zobrx.com
Scale
Up to $2M/mo tracked ad spend · Up to 250 ad accounts · Unlimited seats · 36 months data retention
Read 3 Oct 2026 · zobrx.com
Agency
20+ client workspaces · volume pricing · 24–36 months data retention
Read 3 Oct 2026 · zobrx.com
Enterprise
Unlimited accounts, seats and workspaces · unlimited tracked ad spend · custom data retention up to 7 years
Read 3 Oct 2026 · zobrx.com
On the record
- AI data handling
- Zobrx says its Groq and Gemini endpoints use enterprise no-retention contracts and customer data is never used for training.zobrx.com · read 3 Oct 2026
- Attribution models
- It offers Markov-chain removal-effect and Shapley value models alongside first-click, last-click, time-decay and position-based attribution.zobrx.com · read 3 Oct 2026
- Compliance
- The page lists GDPR, CCPA/CPRA and India DPDP 2023 as compliant; SOC 2 Type II is in audit and ISO 27001 is in progress.zobrx.com · read 3 Oct 2026
- Data export
- Zobrx offers a public REST API, webhooks, and SDKs for Python, Node.js, PHP and Go.zobrx.com · read 3 Oct 2026
- Incrementality
- Geo-lift tests use synthetic-control methods to select matched control regions and report 95%-confidence results.zobrx.com · read 3 Oct 2026
- Integrations
- The integrations page lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI.zobrx.com · read 3 Oct 2026
- Marketing Mix Modeling
- Its daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours.zobrx.com · read 3 Oct 2026
- Privacy analytics
- Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL against Amazon impression-level data for path-to-purchase and cross-device questions.zobrx.com · read 3 Oct 2026
- Product
- Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics.zobrx.com · read 3 Oct 2026
- Security
- The security page says data is encrypted with AES-256-GCM at rest for credentials and PII, and TLS 1.3 in transit.zobrx.com · read 3 Oct 2026
- Support
- The Growth plan includes priority chat and Slack support, while Scale includes a dedicated Customer Success Manager.zobrx.com · read 3 Oct 2026
- Trial
- Zobrx advertises a 14-day free trial with no credit card required and cancellation at any time.zobrx.com · read 3 Oct 2026
