Hyros

Hyros is attribution software for connecting revenue with customer activity. Its listed capabilities include revenue attribution, custom attribution models, multi-touch attribution, and offline data attribution. Data retention is unlimited. Hyros is available on Android, iOS, and the web. The HYROS plan costs $69 a month, billed monthly, and covers up to $5k tracked monthly revenue. There is no free plan. Hyros was founded in 2019 and is headquartered in Austin, Texas, United States. Teams can weigh its attribution options and unlimited retention against the plan’s monthly cost and tracked-revenue limit. The listed allowance is up to $5k in tracked monthly revenue, so the plan’s stated scope is clear for buyers considering their needs.

Hyros combines several attribution approaches with unlimited retention. Its paid entry plan has a stated monthly tracked-revenue limit, which buyers should weigh against their requirements.

Hyros may suit businesses seeking revenue attribution across multiple touchpoints, including offline data. Buyers should consider whether the HYROS plan’s $5k monthly tracked-revenue allowance fits their needs.

Hyros is a paid attribution platform for teams that need to connect marketing activity with revenue across online and offline journeys. It suits businesses with enough tracked revenue to justify a dedicated measurement layer, especially those that need custom attribution rather than a single canned model. The trade-off is a relatively high entry point and a monthly revenue ceiling on the first plan.

Overview

Founded in 2019 and headquartered in Austin, Texas, Hyros combines custom attribution models with multi-touch, offline-data and revenue attribution. That combination is useful when a customer journey crosses several campaigns or includes sales that do not happen entirely online. Instead of limiting analysis to the last interaction, a team can work with a broader picture of how touchpoints contribute to revenue.

Unlimited data retention is another meaningful strength. Long-lived records support year-over-year comparisons and longer buying cycles without forcing a team to discard older attribution history. The limitation is commercial rather than archival: the entry plan allows up to $5,000 in tracked monthly revenue, so growing advertisers may outgrow it even though their historical data can remain available.

Key features

Custom and multi-touch attribution

Custom attribution is the right fit for organizations whose sales process does not map cleanly to a standard first- or last-touch rule. Multi-touch attribution can distribute attention across several interactions, making it more useful for evaluating campaigns that work together rather than in isolation.

Offline and revenue attribution

Offline data attribution matters when conversions occur through channels outside a purely digital funnel. Revenue attribution keeps the focus on commercial outcomes instead of stopping at clicks or leads. Together, these capabilities are most valuable to teams that need marketing decisions tied directly to sales value.

Unlimited retention

Unlimited retention removes a common historical-data constraint. It favors organizations that want durable trend analysis or operate with extended consideration periods. Smaller teams with short campaign cycles may gain less from this advantage.

Pricing

Hyros has no free plan. Its HYROS plan costs $69 a month, billed monthly, and supports up to $5k tracked monthly revenue. This is a clear starting point for a smaller operation that needs the platform's attribution breadth and can stay within that revenue limit.

The monthly billing term avoids a long commitment, but the tracked-revenue cap is the key qualification. A business approaching or exceeding $5,000 in monthly tracked revenue should confirm a suitable higher-capacity arrangement before making Hyros central to reporting. There is no cheaper free tier for experimentation, so organizations with very limited budgets or uncertain attribution needs have less room to evaluate it at no cost.

Platforms

Hyros runs on Android, iOS and the web. That spread supports teams that need access across mobile devices and desktop browsers rather than a web-only workflow.

Who it's for

Hyros is best suited to revenue-focused marketing teams, agencies and businesses with multi-step customer journeys, offline sales activity or a need to build attribution around their own rules. Unlimited retention is particularly relevant when historical comparisons matter.

It is a weaker fit for a new or very small business that wants a free starting point, has little revenue to attribute, or only needs basic campaign reporting. The $5,000 monthly tracked-revenue ceiling also makes the entry plan a poor long-term fit for a rapidly scaling advertiser unless a larger plan is available on acceptable terms.

Pros and cons

Pros

• Broad attribution coverage: custom, multi-touch, offline and revenue attribution address complex journeys more directly than a single-touch approach.
• Unlimited retention: preserves historical attribution for long-term analysis and extended buying cycles.
• Cross-platform access: Android, iOS and web availability supports distributed teams.

Cons

• No free plan: budget-conscious teams cannot use a permanent free tier to assess fit.
• Entry-plan revenue cap: the HYROS plan is limited to $5k in tracked monthly revenue, which can constrain growing businesses.
• Monthly cost starts at $69: that commitment is harder to justify for teams with simple funnels or modest measurement needs.

Alternatives

For a broader category view, see Email Marketing Analytics Software and Marketing Attribution Software.

Choose Triple Whale instead if a freemium option, Android/iOS/web/API access and a free plan with 10 users and 12 months of data retention matter more than Hyros's unlimited retention.

Singular is the better alternative when a free tier, free trial and conversion-based pricing are priorities, with its free plan covering 15,000 paid conversions.

Consider Bird Analytics as another freemium analytics option with Android, iOS, web and API platforms.

Windsor.ai suits teams seeking a free tier or trial and API/web access, including a forever-free option limited to one user, one data source and one account.

Mailmunch is a freemium web option centered on forms, popups, landing pages and basic analytics.

SegmentFlow.ai offers a free, hard-capped plan with 2,500 emails per month and a $19-per-month Starter plan.

Advanza is worth considering for AI-created campaigns, newsletters and basic reporting, with a free plan and a $69-per-month Pro tier.

AnyTrack is a freemium alternative with a free-forever plan capped at 5,000 sessions per month, one website, one ad-platform integration and one conversion source.

Verdict

Choose Hyros if you need custom, multi-touch attribution that connects online and offline activity to revenue, and you value keeping attribution history indefinitely. Look elsewhere if you require a free plan, have a simple funnel, or expect to exceed the HYROS plan's $5,000 tracked monthly-revenue limit.