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Dreamdata
Copenhagen, Denmark
What it is
Dreamdata is a B2B activation and attribution platform that maps customer journeys across accounts. It tracks site engagement at the account level, connects contact activity within an account, and brings in data from ad networks. Its modeling standardizes UTM parameters into channels and sources, while its IP-to-company resolution engine is described as identifying up to 80% of companies. Analytics Hub offers custom reports and dashboards with numbers traceable to their source. Customers can export the account-based go-to-market data model and connect it to BI and machine-learning tools. Listed CRM integrations include HubSpot, Salesforce, Microsoft Dynamics, and Pipedrive, alongside marketing, advertising, warehouse, BI, and reverse-ETL connections. Dreamdata also provides client-side and server-side tracking APIs, Node.js and Go SDKs, and AI tools including an Analytics Agent for plain-English questions and an MCP Server for preferred LLMs. The Free plan costs nothing and includes five seats and two months of user history. Attribution & Activation has custom pricing.
For and against
For
- Tracks site engagement at the account level.
- Custom reports trace figures to their source.
- Data model can be exported for BI and ML tools.
- Tracking APIs include client-side and server-side options.
- Free plan includes five seats.
Against
- Free plan retains user history for two months.
- Attribution & Activation pricing is custom.
- Free plan allows three stage models.
The verdict
Dreamdata links account-level engagement and contact activity to customer journeys, reporting, and activation tools. The free plan offers a starting point, while the paid plan uses custom pricing.
Who it suits
Dreamdata is designed for B2B marketers who want to build and activate audiences, use AI signals, and measure revenue drivers. Its data exports and integrations may also suit teams connecting account-based marketing data to BI or machine-learning tools.
Plans and prices
Free
User history 2 months · 5 seats · 3 stage models · 2 notifications
Read 19 Oct 2026 · dreamdata.io
Attribution & Activation
Custom limits and volumes · Activation add-on · SCIM available as add-on
Read 19 Oct 2026 · dreamdata.io
On the record
- AI
- Dreamdata AI provides an Analytics Agent for plain-English questions, an MCP Server for preferred LLMs, and a data warehouse foundation for custom agents.dreamdata.io · read 1 Oct 2026
- AI data policy
- Dreamdata says Analytics Agent customer data is not used to train AI models; external MCP or warehouse agents follow the customer’s chosen LLM setup.dreamdata.io · read 19 Oct 2026
- AI launch news
- Dreamdata announced Dreamdata AI, including its Analytics Agent and MCP Server, on August 31, 2026.dreamdata.io · read 19 Oct 2026
- Analytics Hub
- Analytics Hub provides custom reports and dashboards whose numbers trace back to their source.dreamdata.io · read 1 Oct 2026
- API and SDKs
- The tracking API is shared by the website script, single-page-app SDK, Node.js SDK and Go SDK, with Track, Page, Identify, Group and Alias methods.developer.dreamdata.io · read 19 Oct 2026
- Chrome extension
- The Chrome extension provides CRM Lite account engagement and signal insights in HubSpot, Salesforce and web browsing, with links to LinkedIn and full Journey views.docs.dreamdata.io · read 19 Oct 2026
- Company facts
- LinkedIn lists Dreamdata as privately held, founded in 2018, headquartered in Copenhagen and employing 51–200 people.linkedin.com · read 19 Oct 2026
- Company identification
- Dreamdata says its IP-to-company resolution engine identifies up to 80% of companies.dreamdata.io · read 1 Oct 2026
- Company legal name
- Crunchbase lists the legal names Dreamdata.io ApS and Dreamdata Inc.crunchbase.com · read 19 Oct 2026
- Content analytics
- Content Analytics links content consumption to leads, pipeline and revenue, including content outside a company website.dreamdata.io · read 19 Oct 2026
- Customer journeys
- Customer Journeys provides interactive account timelines and contact-level journeys from first to last touch.dreamdata.io · read 19 Oct 2026
- Data access
- Dreamdata lets customers export its account-based GTM data model and connect it to BI and ML tools, with Hightouch and Census reverse-ETL integrations.dreamdata.io · read 1 Oct 2026
- Data collection
- Dreamdata supports JavaScript tracking, a standardized API, user identification and event linking across a technology stack.dreamdata.io · read 19 Oct 2026
- Data modeling
- Dreamdata connects contact activity from the same account into an end-to-end customer journey and standardizes UTM parameters into channels and sources.dreamdata.io · read 1 Oct 2026
- Data residency
- Dreamdata says customer data is stored in European Union data centers by default and is not sold.dreamdata.io · read 19 Oct 2026
- Digital analytics
- Digital Analytics tracks site engagement at the account level and connects data from ad networks.dreamdata.io · read 1 Oct 2026
- Documentation
- The documentation includes CRM, marketing automation, custom uploads, attribution models, data warehouses, reverse ETL, BI tools, tracking and troubleshooting sections.docs.dreamdata.io · read 19 Oct 2026
- Dreamdata AI
- The Analytics Agent answers questions in plain English, while the MCP Server connects Dreamdata data to external LLMs and warehouse agents.dreamdata.io · read 19 Oct 2026
