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Ranked on the record · 34 apps

Best Customer Journey Analytics Software 2026

Customer journey analytics tools help examine activity across customer touchpoints and patterns over time. Compare channel coverage and journey mapping with cohort and retention analysis to see which questions an option can address. Data import sources, data export, and identity resolution are also useful points to weigh when considering how customer activity is brought together and analyzed. The comparison includes free-plan availability and paid-from pricing. Fullstory, Dataroid, and SAS Customer Intelligence 360 are among the entries. Consider which channels and kinds of analysis matter to your work, then compare the listed data capabilities and cost details to identify relevant options.

01

Genesys Cloud CX

by Genesys Cloud CX

Genesys Cloud CX may suit contact-center, service, operations and IT teams needing voice or digital customer-service tools.

Free trial From $75 a month, billed yearly AndroidiPhone & iPadWebWindowsMacLinux+1
Record6.0 Visit site The record
05

Fullstory

Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics.

AndroidiPhone & iPadWeb+2
Record5.6 Visit
6
Semrush
API $10 a month Record5.0 Visit
7
Journey Insight by Alterian

It suits mid-market and enterprise teams looking for customer, competitor, and market insights.

Web $249 a month Record4.9 Visit
8
Qualtrics

Qualtrics may suit individuals or small teams needing surveys and research analysis, as well as enterprise organizations seeking higher response volumes.

API $420 a month, billed yearly Record4.6 Visit
9
Weberlo Customer Journey Analytics
WebAPI $39 a month Record4.6 Visit
10
Quantum Metric

Quantum Metric is aimed at enterprises deploying analytics across multiple digital properties, teams, and use cases.

AndroidiPhone & iPadWeb+2 — Record4.5 Visit
11
AuriQ CJ Path
Web Free plan Record4.4 Visit
12
JourneyTrack

JourneyTrack suits enterprise teams coordinating customer experience decisions across multiple teams.

Web $3 a month, billed yearly Record4.4 Visit
13
Adobe Customer Journey Analytics

Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data.

WebWindowsMac+1 — Record4.3 Visit
14
Traceflow

Traceflow is aimed at sales, marketing, e-commerce, and SaaS teams that want to connect email activity with website journeys.

WebAPI Free plan Record4.3 Visit
15
Dataroid

Dataroid is aimed at financial institutions and enterprises, including marketing, customer experience, product, and technology teams.

AndroidiPhone & iPadWeb+2 — Record4.2 Visit
16
Glassbox

Glassbox is aimed at production operations, marketing or business, and product teams examining digital experiences.

AndroidiPhone & iPadWeb+2 — Record4.2 Visit
17
SAS Customer Intelligence 360

The platform is intended for marketers, campaign developers, digital marketers, and customer-experience professionals.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
18
Medallia

Medallia describes the platform for enterprises working on customer or employee experience, contact centers, or market research.

AndroidiPhone & iPadWeb+1 — Record4.1 Visit
19
Joulica Customer Journey Analytics
WebAPI — Record4.0 Visit
20
Journey Analytics

Journey Analytics suits sole proprietors, small and medium businesses, and executives in larger organizations who need cross-channel journey and contact analysis.

WebAPI — Record4.0 Visit
21
cxomni
Web €2,000 a month Record3.9 Visit
22
CallMiner Eureka

Eureka is aimed at organizations seeking to analyze customer conversations and support agent performance.

WebAPI — Record3.7 Visit
23
CXMEngine
Web — Record3.7 Visit
24
Deep Stream Data

It is designed for enterprise marketing or strategy teams and brands needing digital journey intelligence.

WebAPI — Record3.7 Visit
25
Engage Hub Journey Analytics & Insights
WebAPI — Record3.7 Visit

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