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Deep Stream Data
Artarmon, New South Wales, Australia
What it is
Deep Stream Data is a digital journey intelligence product for enterprise teams and brands. It combines an opt-in web-behaviour panel with an AI layer to examine activity across a brand’s site, competitors, and the wider web. The system clusters journeys, classifies intent, maps competitor overlap, detects emerging patterns, and attributes conversion across the customer path. Counterfactual analysis is grounded in observed panel behaviour. Users can ask questions in natural language and receive answers with evidence. Outputs include dashboards, API access, CSV or Parquet exports, scheduled briefs, and cloud-to-cloud feeds, with near-real-time web-log updates. The maker says data comes from passively measured, consented panelists rather than surveys or modelled estimates. Coverage includes desktop, mobile web, mobile apps, and tablets across major operating systems. Data is described as anonymised and aggregated, with sensitive categories excluded or redacted. Pricing is on request.
For and against
For
- Clusters journeys and classifies intent
- Supports evidence-backed natural-language queries
- Offers dashboards, APIs, and data exports
- Near-real-time insight updates
- Aggregated, anonymised reporting
Against
- Pricing is available only on request
- Coverage depends on licensed market slices
- Sensitive categories are excluded or redacted
The verdict
Deep Stream Data combines consented behavioural data, journey analysis, attribution, and flexible delivery formats for enterprise teams. Buyers should confirm that available market slices and panel coverage match their needs.
Who it suits
It is designed for enterprise marketing or strategy teams and brands needing digital journey intelligence. Customers license market slices relevant to their competitive set.
On the record
- Attribution
- The product attributes across the full journey and offers counterfactual analysis based on observed panel behaviour.deepstreamdata.com · read 3 Oct 2026
- Company
- Deep Stream Data is operated by Deep Stream (Australia) Pty Ltd, an independent Australian company focused on digital journey intelligence.deepstreamdata.com · read 3 Oct 2026
- Coverage limitation
- On an individual licensed slice, the product page says 300K+ unique panelists may be measured in a single month.deepstreamdata.com · read 2 Oct 2026
- Data handling
- The company says customer reporting is aggregated and anonymised, and that sensitive URL categories such as banking, health, and adult content are excluded or redacted.deepstreamdata.com · read 3 Oct 2026
- Data source
- The company says it uses passively measured web logs from consented panelists rather than surveys or modelled traffic estimates.deepstreamdata.com · read 3 Oct 2026
- Device coverage
- The panel is described as covering desktop, mobile web, mobile apps, and tablets across Windows, macOS, Linux, ChromeOS, iOS, and Android.deepstreamdata.com · read 3 Oct 2026
- Integrations
- The product page lists API and cloud-to-cloud data feeds as delivery options but does not name third-party product integrations.deepstreamdata.com · read 3 Oct 2026
- Intended customers
- The maker describes the product as digital journey intelligence for enterprise and says it is intended for marketing or strategy teams.deepstreamdata.com · read 3 Oct 2026
- Journey analysis
- Its AI features include intent classification, journey clustering, competitor overlap mapping, emerging-pattern detection, and natural-language queries.deepstreamdata.com · read 3 Oct 2026
- Market coverage
- Customers license market slices relevant to their competitive set; the maker reports more than 318,000 Australian panelists in a month in its 2025 example.deepstreamdata.com · read 3 Oct 2026
- Outputs
- The listed delivery options are dashboards, API, CSV/Parquet export, scheduled briefs, and cloud-to-cloud data feeds.deepstreamdata.com · read 3 Oct 2026
- Panel size
- The maker says its global opt-in panel contains tens of millions of consented users.deepstreamdata.com · read 2 Oct 2026
- Privacy
- The maker says panel participation is explicit opt-in and revocable, and describes its onboarding as GDPR and CCPA compliant.deepstreamdata.com · read 3 Oct 2026
- Product
- Deep Stream Data combines an opt-in web-behaviour panel with an AI intelligence layer to analyse customer journeys across a brand’s site, competitors, and the wider web.deepstreamdata.com · read 3 Oct 2026
- Queries
- Users can ask questions in natural language and receive answers with evidence.deepstreamdata.com · read 2 Oct 2026
- Refresh
- The web-log stream runs near real time, with insights updated continuously.deepstreamdata.com · read 2 Oct 2026
- Sales and demo
- The maker offers a 30-minute demo using sample panel behaviour from the prospect’s category.deepstreamdata.com · read 2 Oct 2026
- Security
- The privacy policy lists encryption in transit and at rest, role-based access controls, audit logging, and periodic security reviews as safeguards.deepstreamdata.com · read 3 Oct 2026
