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Journey Insight by Alterian
Denver, Colorado, United States
What it is
Journey Insight by Alterian analyzes anonymized customer journey activity from the open web, drawing on data from millions of users and billions of browsing events. It maps what happens before, during, and after visits, including search, comparison, referrals, and competitor activity. Reports include web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research; availability depends on the plan. Insight Copilot provides conversational AI analysis, with daily question limits that vary by tier. An MCP connector can bring market and competitor intelligence into Claude, ChatGPT, and other compatible tools, but it is read-only and cannot access raw panel data, create custom visualizations, or act inside Journey Insight. Users can export visualizations, supporting data, and AI answers as images or text. The ongoing free plan has no expiry, requires no credit card, and, Alterian says, needs no setup or IT support. Paid plans start at $249/mo; there is no time-limited free trial. The service is web-based. Alterian says its behavioral panels are opted-in and anonymized, and describes its privacy and security credentials.
For and against
For
- Maps journeys before, during, and after visits
- Includes market, journey, and campaign reports
- Free plan has no expiry or credit card requirement
- Exports visualizations, data, and AI answers
Against
- Free plan limits users to one
- Daily Insight Copilot limits vary by plan
- MCP connector is read-only
- No time-limited free trial
The verdict
Journey Insight combines journey mapping, market reports, and conversational AI, with access varying by plan. The ongoing free plan offers a way to start, while deeper reports and higher usage allowances require paid access.
Who it suits
It suits mid-market and enterprise teams looking for customer, competitor, and market insights. The free plan may suit someone who wants to explore top-level insights without setup.
Plans and prices
Free Plan
1 user · limited daily Insight Copilot questions · top-level insights · listed market reports
Read 29 Sep 2026 · alterian.com
Professional Plan
1 user · standard daily Insight Copilot limit · deeper insights · Journey Analysis
Read 29 Sep 2026 · alterian.com
Premium Plan
2 users · extensive daily Insight Copilot limit · in-depth data for a specific market · custom market creation
Read 29 Sep 2026 · alterian.com
Enterprise Plan
Custom daily AI limit · multiple markets · new market creation · custom reports
Read 29 Sep 2026 · alterian.com
On the record
- AI analysis
- The platform includes Insight Copilot, a conversational AI assistant whose daily usage limits vary by plan.alterian.com · read 29 Sep 2026
- Audience
- Alterian describes Journey Insight as built for mid-market and enterprise teams seeking customer, competitor, and market insights.alterian.com · read 29 Sep 2026
- Data privacy
- Alterian says its behavioral panels are opted-in and anonymized, and that it is 100% GDPR/CCPA compliant.alterian.com · read 29 Sep 2026
- Exports
- Users can download visualizations, supporting data, and AI answers as images and text.alterian.com · read 29 Sep 2026
- Free access
- The free plan is ongoing, has no expiry, and does not require a credit card; paid features do not have a time-limited free trial.alterian.com · read 29 Sep 2026
- Integrations
- Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits.alterian.com · read 29 Sep 2026
- Journey coverage
- It shows pre-visit, in-session, and post-visit journeys, including search, comparison, referral, and competitor activity.alterian.com · read 29 Sep 2026
- MCP limits
- The MCP connector is read-only and cannot access raw panel-level data, generate custom visualizations, or take actions inside Journey Insight.alterian.com · read 29 Sep 2026
- Product
- Journey Insight analyzes anonymized customer journey data from millions of users and billions of browsing events across the open web.alterian.com · read 29 Sep 2026
- Reports
- Listed reporting features include Web Traffic, Market Categories, Loyalty & Crossover, Market Concentration, Market Focus & Reach, Journey Analysis, and Campaign Research, with availability varying by plan.alterian.com · read 29 Sep 2026
- Security
- Alterian states that it is ISO 27001 certified and describes an independent third-party audit of its security practices.alterian.com · read 29 Sep 2026
- Setup
- Alterian says the free plan requires no setup, integrations, or IT support.alterian.com · read 29 Sep 2026
- Support
- The pricing page lists email support for Professional and priority support for Premium; Premium and Enterprise include a Customer Success Manager and expert consulting.alterian.com · read 29 Sep 2026
